How Can Businesses Rank Higher on Google Using AI SEO in 2025
In 2025, businesses that leverage AI effectively dominate Google’s search results. From optimizing content for AI Overviews to automating technical SEO, AI offers powerful tools to enhance visibility, authority, and user experience.
This guide explores the best AI-driven strategies businesses can use to rank higher on Google in 2025, explaining why each method works and how to implement it effectively.
1. Optimize Content for AI Overviews
Google’s AI Overviews provide instant answers at the top of search results, reducing the need for users to click through to websites. However, businesses that structure their content to be AI-friendly can still dominate these snippets.
How it works:
AI Overviews pull information from high-ranking, well-structured content.
Clear, concise answers to common questions increase the chances of being featured.
Schema markup (FAQ, How-To, Article) helps AI understand and extract key information.
Why it deserves to be on the list:
AI Overviews now appear in over 50% of searches, making them essential for visibility. Businesses that optimize for them gain prime real estate in search results, even if traditional organic rankings decline.
2. Leverage AI for Keyword Research & Semantic Optimization
AI-powered tools like ChatGPT and SEMrush can analyze search trends faster than manual methods, identifying long-tail keywords and semantic variations that align with user intent.
How it works:
AI tools process vast datasets to uncover low-competition, high-intent keywords.
Natural Language Processing (NLP) helps optimize content for conversational search queries.
AI identifies related topics to create comprehensive, topic-clustered content.
Why it deserves to be on the list:
Google’s algorithms now prioritize relevance and context over exact-match keywords. AI-driven keyword research ensures content aligns with how people search today.
Technical SEO remains crucial, but AI can now handle repetitive tasks like broken link detection, mobile optimization, and Core Web Vitals improvements.
How it works:
AI crawlers scan websites for issues faster than manual audits.
Machine learning predicts ranking factors that need improvement.
Automated fixes for page speed, structured data, and indexing errors.
Why it deserves to be on the list:
Slow or poorly structured sites lose rankings. AI ensures technical SEO is always optimized without draining resources.
Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is critical for ranking, especially in YMYL (Your Money or Your Life) niches. AI can help create authoritative, well-researched content.
How it works:
AI drafts content outlines based on expert sources.
Fact-checking tools verify accuracy before publishing.
AI identifies gaps in expertise, prompting businesses to add real-world case studies or expert opinions.
Why it deserves to be on the list:
Google penalizes low-quality AI content but rewards AI-assisted, expert-backed material. Businesses that balance automation with human expertise rank higher.
6. Generate High-Quality Backlinks with AI Outreach
Backlinks remain a top ranking factor, but manual outreach is time-consuming. AI streamlines the process by identifying link-building opportunities and automating personalized pitches.
How it works:
AI scans competitor backlinks to find potential targets.
Natural language generation crafts customized outreach emails.
Voice and visual searches are growing, requiring businesses to adapt their SEO strategies. AI helps optimize for these formats by analyzing speech patterns and image recognition trends.
How it works:
AI transcribes voice queries to identify long-tail keywords.
Image recognition AI suggests alt-text improvements for visual search.
Structured data helps Google understand multimedia content.
Why it deserves to be on the list:
Over 50% of searches will be voice-based by 2026. Businesses that optimize now will lead in this space.
AI-driven tools like Google’s Search Generative Experience (SGE) insights track ranking fluctuations, user behavior, and competitor strategies in real time.
How it works:
AI predicts algorithm updates before they happen.
Automated reports highlight actionable SEO improvements.
Competitor gap analysis reveals untapped opportunities.
Why it deserves to be on the list:
SEO is dynamic. AI ensures businesses stay ahead of trends and algorithm changes.
Yes, with voice search growing rapidly. Get tips on voice search SEO.
Can AI replace human SEO experts?
No, but it enhances efficiency. Humans still guide strategy. Read more about AI and SEO collaboration.
How do I track AI-driven traffic?
Use Google Analytics 4 with AI insights for deeper analysis. Explore AI traffic tracking.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain
Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.
CAD Sector:
Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.
IP Protection:
Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.
Blockchain:
Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.