Small businesses and startups often rely on a mix of platforms to get their marketing done. Canva is a favorite for designing social posts, flyers, and graphics. Mailchimp is a go-to for sending newsletters and email campaigns. But what if you want to do more? Add event promotion or campaign planning into the mix, and suddenly you’re switching between three or more tools just to run one marketing campaign.
So, as a marketer, entrepreneur or a small business owner who probably has a lot to do daily, do you really need two or three separate platforms to manage? What if a single tool could handle it all in one place?
In this blog post, we’ll look at how an AI-powered marketing tool, PosterMyWall, stacks up against using Canva + Mailchimp.
In this blog post, we’ll look at how an AI-powered marketing tool, PosterMyWall, stacks up against using Canva + Mailchimp.
All-in-one vs. multiple tools: A quick comparison
Here’s a quick look at the trade-offs: running separate tools vs. switching to an all-in-one tool like PosterMyWall.
Design without the overwhelm
Canva makes it simple to create designs and publish them directly to social media, which is a significant advantage. But the moment you need to send an email campaign or promote an event, the process hits a wall. You need to switch to another platform, such as Mailchimp, to complete the task. That constant back-and-forth adds extra steps, extra logins, and extra time you don’t really have.
With PosterMyWall, you get everything in one place:
- One-click publishing: Post or schedule your designs straight to social media.
- Resize tool: Repurpose a design for different platforms in seconds.
- AI Background Remover: Clean up photos instantly without extra editing software.
- AI voiceovers: Add narrations to your videos without hiring talent.
- AI images: Create unique visuals when you don’t have the perfect stock photo.
- Brand Kits: Store your fonts, logos, colors, and other marketing assets in one spot for consistent branding.
Emails made simple
Mailchimp is powerful, but for many small businesses, it feels overwhelming. If you don’t need complex automations and analytics and are just starting out with email marketing, then a simpler tool can do the job.
The PosterMyWall email marketing tool makes it easy to design and send campaigns without extra complexity. Here’s what you get:
- AI Writer: Generate subject lines and email copy in seconds.
- Mobile-ready templates: Every email looks great on any device.
- Content Planner: Plan emails alongside your social posts to see campaigns as a whole.
- Performance stats: Track opens and clicks right inside the platform, no need for extra tools.
In-built event promotion
Events require a special kind of hustle. You need to grab attention, share details clearly, and remind people to actually show up. Traditionally, that means creating a flyer in Canva, sending invites in Mailchimp, and posting updates on social media, perhaps using Buffer. It works, but it eats up your time and energy.
The PosterMyWall event marketing tool brings everything together in one spot:
- Event pages and calendar: Create a dedicated page with all the details your audience needs
- Events calendar: Embed an events calendar on your website that updates automatically.
- RSVP tracking: See who’s attending and manage your guest list effortlessly.
- Social sharing: Publish your event flyer and updates straight to social media.
- Email invites & reminders: Send polished invites and follow-ups in just a few clicks.
- Website embedding: Place your event page directly on your site for extra visibility.
Built to grow with you
One of the biggest challenges with using multiple tools is outgrowing them. As your business or team expands, you often end up migrating to new systems; rebuilding templates, re-importing contacts, and retraining your staff. It’s a process that takes time and disrupts momentum.
An all-in-one platform offers a smoother path forward. You can start with the essentials and then unlock more features as your needs grow. Instead of switching platforms and starting from scratch, you scale up within the same system, keeping your workflow consistent and your team focused.
One tool, less stress
The real value of an all-in-one tool is more than just saving time; it’s peace of mind. You don’t have to worry about designs looking off-brand, missing an RSVP, or wasting hours piecing campaigns together. Everything flows from one place, so your marketing feels more connected and less like a chore.
Tools like PosterMyWall make that possible. From polished designs to email campaigns and event promotions, it helps you run smarter. And when your tools work with you, you free up space to focus on growing your business and engaging your community.
FAQ on PosterMyWall
Can an all-in-one tool effectively replace Canva and Mailchimp?
Yes, an all-in-one tool like PosterMyWall offers features that combine design and marketing functionalities in one platform. For startups, this means reduced subscription costs, less time spent switching between apps, and streamlined workflows, all essential factors for scaling efficiently.
What benefits do all-in-one tools provide for startups?
All-in-one tools simplify operations by centralizing design, email marketing, and event promotion tasks. They reduce the learning curve, ensure brand consistency, and save time. For a resource-limited startup, this translates into fewer expenses and more focus on core business activities.
How do tools like PosterMyWall improve branding for startups?
PosterMyWall allows startups to create Brand Kits that store logos, colors, and fonts in one place, ensuring consistent branding across all channels. Consistent branding enhances a startup’s credibility, making it easier to build trust with customers and investors.
Are AI features in tools like PosterMyWall beginner-friendly?
Absolutely! AI features such as an AI Writer for email copy, AI Background Remover, and AI-generated images simplify creative tasks for beginners. These tools eliminate the need for design or writing expertise, providing professional-quality output in seconds.
How does PosterMyWall streamline email campaigns for small businesses?
PosterMyWall makes email campaigns hassle-free by integrating design and sending capabilities. It offers easy customization through templates, mobile-friendly layouts, and basic analytics, allowing startups to manage their outreach without the complexity of platforms like Mailchimp.
Is event promotion simpler with an all-in-one tool?
Yes, with features like event pages, RSVP tracking, and integrated social sharing, tools like PosterMyWall make event promotion seamless. Startups can manage their audience interactions and marketing within one platform, saving time and enhancing visibility.
Can startups use PosterMyWall for social media scheduling?
PosterMyWall enables direct posting and scheduling of content to social media, eliminating the need for third-party schedulers. This functionality is a game-changer for startups experimenting with growth hacking strategies on a budget.
What cost benefits do all-in-one tools offer to startups?
By consolidating multiple functions under one subscription, all-in-one tools like PosterMyWall are more affordable than separate subscriptions for platforms like Canva and Mailchimp. Startups save money while gaining access to a unified system that grows with them.
How can PosterMyWall scale with the growth of a startup?
As startups expand, PosterMyWall’s scalable features, like advanced analytics, deeper integration options, and enhanced design capabilities, can grow alongside the business. This eliminates the need to migrate workflows to new tools, saving time and preserving momentum.
Why should startups consider adopting an all-in-one tool early on?
Adopting an all-in-one tool early allows startups to establish efficient systems and consistent workflows from the start. This not only saves time and resources but also positions the business for seamless scaling as it matures.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.
