Top 10 Open Source Alternatives to Hootsuite Insights in 2025

As the social media landscape evolves, open-source tools continue to gain traction for their flexibility and cost-efficiency. In 2025, several strong contenders have emerged as alternatives to Hootsuite Insights, each offering a unique set of features. Here is a detailed look into the top 10 open-source alternatives, perfect for enhancing your social media strategy.

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1. Postiz

Description: Postiz is recognized as an open-source social media scheduling tool, designed to manage and schedule posts across multiple platforms effortlessly.
Open Source: Yes, explicitly mentioned as the "only open-source social media scheduling tool".
Multi-Platform Posting: Allows posting to multiple social media platforms simultaneously, including Reddit, Facebook, and TikTok.
Scheduling: Supports content scheduling, enabling posts to be timed for optimal audience engagement.
AI Content Generation: Offers AI-powered content generation to speed up content creation.
Automation: Allows third parties to manage your social media channels on your behalf.

2. Buffer

Description: Buffer stands out for its user-friendly interface and comprehensive scheduling capabilities, enhanced with analytics features, including AI-powered recommendations.
Free Plan: Offers a free plan for up to 3 channels.
Paid Plans: Paid plans start at $6/month/channel.
AI Assistant: Provides an AI assistant to assist with content creation.
Analytics: Offers tag analysis and actionable insights on posting times, content, and frequency.
Start Page: Includes a feature to create a simple, customizable landing page for free.
Website: Learn more about Buffer

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3. Statusbrew

Description: Statusbrew is positioned as a direct Hootsuite competitor, offering comparable features at a lower price point, with a focus on automation and report customization.
Feature Parity: Claims 1:1 feature parity with Hootsuite.
Pricing: Generally lower priced for the same features compared to Hootsuite.
Automation: Focuses on automations, approvals, and report customization.
Social Channels: Provides the same social channel access as Hootsuite.
Team Access: Similar team access options as Hootsuite.
Website: Explore Statusbrew

4. Zoho Social

Description: Zoho Social offers a comprehensive suite for social media management with an emphasis on collaboration and in-depth reporting.
Free Trial: Offers a 15-day free trial for paid plans.
Collaboration: Facilitates collaboration, planning, scheduling, and monitoring of social media posts.
Organization: Helps in organizing and managing SMM campaigns.
Insights: Provides insights and transparency for management.
Agency Version: Offers a dedicated version for marketing agencies with white-label services.
Website: Learn more about Zoho Social

5. Sprout Social

Description: Known for its robust analytics and social listening capabilities, Sprout Social is an advanced tool for in-depth social media insights.
Advanced Analytics: Delivers comprehensive analytics and reporting.
Social Listening: Provides strong social listening tools.
CRM Functionality: Includes CRM functionality for a holistic customer view.
Integrations: Integrates with various social media platforms.
User Base: Serves over 30,000 customers, including notable clients like Canva and Glassdoor.
Website: Discover Sprout Social

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6. Loomly

Description: Loomly addresses content creation, scheduling, and team collaboration, supporting a wide range of social platforms.
All-in-One: Designed as an all-in-one social media management tool.
Content Scheduling: Enables quick content creation and scheduling.
Collaboration: Facilitates seamless collaboration with teams and clients.
Platform Support: Can post content across many platforms, including custom networks.
Analytics: Tracks performance metrics to measure success.
Website: Learn more about Loomly

7. Metricool

Description: Metricool is a versatile tool for planning, analyzing, and managing social media content across different platforms.
Free Plan: Offers a free plan without a time limit.
Content Planning: Allows users to plan social media content.
Content Publishing: Features automated content publishing.
Message Management: Manages messages from all social channels.
Multi-Platform Support: Supports multiple social media profiles.
Website: Explore Metricool

8. Later

Description: Later shines in Instagram management but also supports analytics for other platforms, providing specialized tools for content organization.
Instagram Focus: Excels in Instagram analytics capabilities.
Separate Reports: Generates distinct reports for Instagram Reels, Stories, posts, profiles, and hashtags.
Hashtag Suggestion: Provides new Instagram hashtag suggestions based on scheduled content.
Team Organization: Allows team organization through "Access Groups."
All-in-One: Suitable for businesses of all sizes.
Website: Learn more about Later

9. PostHog

Description: PostHog is an open-source product analytics platform, useful for user behavior tracking and insights, which can be adapted for social media tracking.
Open Source: Yes, explicitly stated as open-source.
User Behavior Tracking: Tracks user navigation and engagement.
All-in-One Suite: Combines analytics, feature flags, and experimentation.
Session Recording: Includes built-in session recording.
Event Tracking: Comprehensive event tracking features.
Website: Discover PostHog

10. eClincher

Description: eClincher is an all-in-one social media management tool offering advanced content creation, scheduling, and engagement tracking.
AI Content Creation: Provides AI-powered content creation.
Visual Content Calendar: Features a visual content calendar.
Smart Scheduling: Uses smart scheduling to optimize post times.
Unified Inbox: Manages messages from all channels in a unified inbox.
Multi-Platform Support: Supports various social media platforms.
Website: Explore eClincher

This collection of open-source alternatives to Hootsuite Insights in 2025 offers a variety of powerful options tailored to different social media management needs.

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FAQ

1. Which open-source social media scheduling tool is available as an alternative to Hootsuite Insights?

Postiz is an open-source social media scheduling tool that allows managing and scheduling content on multiple platforms, including Reddit, Facebook, and TikTok.

2. What are the key features of Buffer as an alternative to Hootsuite Insights?

Buffer offers a free plan for up to 3 channels, AI assistance for content creation, analytics, tag analysis, and a customizable landing page. Explore Buffer

3. How does Statusbrew compare to Hootsuite Insights?

Statusbrew has feature parity with Hootsuite, lower pricing, focuses on automation, approvals, and report customization, and offers the same social channel access and team access options. Learn more about Statusbrew

4. What are the main features of Zoho Social for social media management?

Zoho Social provides a 15-day free trial, facilitates collaboration, scheduling, monitoring of posts, offers greater insights for management, and has a dedicated version for marketing agencies. Discover Zoho Social

5. What does Sprout Social offer for social media analytics?

Sprout Social is known for advanced analytics, social listening tools, CRM functionality, integrations with various platforms, and serves over 30,000 customers. Learn more about Sprout Social

6. What is unique about Loomly as a social media management tool?

Loomly focuses on content creation, scheduling, team collaboration, supports posting across many platforms, and provides performance tracking. Explore Loomly

7. What features does Metricool provide for social media management?

Metricool offers a free plan, content planning, automated content publishing, message management, and supports multiple social media profiles. Discover Metricool

8. What makes Later a good alternative for Instagram-focused social media management?

Later excels in Instagram analytics, generates separate reports for Reels, Stories, posts, profiles, and hashtags, provides hashtag suggestions, and allows team organization. Explore Later

9. How can Posthog be used for social media tracking?

Posthog is an open-source product analytics platform with user behavior tracking, feature flags, experimentation, session recording, and event tracking, which can be used for social media tracking through UTM parameters. Learn more about Posthog

10. What are the features of eClincher for managing social media?

eClincher offers AI-powered content creation, a visual content calendar, smart scheduling, a unified social inbox, and supports various platforms like Facebook, LinkedIn, and Instagram. Discover eClincher

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.