Top 10 Free Alternatives to UXtweak in 2025: A Comprehensive Comparison
As the field of UX research continues to evolve, 2025 has introduced several powerful and free tools that serve as great alternatives to UXtweak. Whether you're looking for usability testing, user behavior analytics, or comprehensive user feedback, this article explores the top 10 free UXtweak alternatives, comparing them on key data points like features, free plans, and best use cases.
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1. Microsoft Clarity
- Website: microsoft.com/clarity
- Type: Website user behavior analytics.
- Features: Session recordings, heatmaps (click, scroll, and area), rage click and dead click detection, insights dashboard with key metrics.
- Free Plan: Completely free with unlimited recordings and no traffic caps.
- Best For: Businesses seeking a free, user-friendly solution for website analytics.
- Data Focus: Focuses on visual website interactions and identifying usability issues.
2. Google Analytics
- Website: analytics.google.com
- Type: Website analytics platform.
- Features: Real-time reporting, user behavior tracking, event tracking, funnel exploration, path exploration, data visualization, built-in automation.
- Free Plan: Free tier available with a wide range of features for small businesses and websites with low traffic.
- Best For: Businesses looking for comprehensive web analytics with a large amount of data and multiple types of reports.
- Data Focus: Provides insights into traffic, user engagement, and conversion tracking but has limited direct usability testing features.
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3. Smartlook
- Website: smartlook.com
- Type: Website and mobile app analytics.
- Features: Session recordings, heatmaps, event tracking, funnel analysis.
- Free Plan: Free plan is available but with limited features.
- Best For: Small to medium businesses wanting to understand user behavior on websites and mobile apps.
- Data Focus: In-depth user behavior analysis with a focus on understanding user journeys.
4. Hotjar
- Website: hotjar.com
- Type: All-in-one conversion optimization.
- Features: Heatmaps, session recordings, surveys, user feedback.
- Free Plan: Free plan available, but it's limited.
- Best For: Teams looking for qualitative and quantitative user feedback, especially those needing insights into user interactions.
- Data Focus: Combines behavioral analytics and user feedback.
5. Maze
- Website: maze.co
- Type: Usability testing platform.
- Features: Usability testing, surveys, live testing, recruitment panel, integration with design tools (Figma, Adobe XD).
- Free Plan: Free plan available with limitations.
- Best For: Product managers, UX designers, and content creators needing a full toolkit for product validation.
- Data Focus: Provides quantitative and qualitative data at every design stage, with a focus on usability testing.
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6. Mouseflow
- Website: mouseflow.com
- Type: Website heatmap and session recording tool.
- Features: Click maps, scroll maps, movement maps, attention maps, geo maps, session replays, friction scores.
- Free Plan: Free plan is available but limited.
- Best For: Those needing a comprehensive heatmap solution with user journey visualizations and friction analysis.
- Data Focus: Offers in-depth heatmap analysis along with session recordings to identify user friction points.
7. Userlytics
- Website: userlytics.com
- Type: Remote usability testing platform.
- Features: Usability testing, card sorting, prototype testing, tree testing, live interviews, global tester pool, AI-powered analysis.
- Free Plan: No free plan, but a free trial might be available.
- Best For: Teams that need a global pool of testers and comprehensive evaluation metrics.
- Data Focus: Focuses on gathering diverse insights with video and audio recordings.
8. UsabilityHub
- Website: usabilityhub.com
- Type: User testing software.
- Features: First click tests, preference tests, five-second tests, design surveys.
- Free Plan: Free plan is available, but it's limited.
- Best For: Validating design ideas and improving product experiences with data-backed decisions.
- Data Focus: Provides quick user feedback through various testing methods.
9. Loop11
- Website: loop11.com
- Type: Usability testing and UX research tool
- Features: Usability testing, surveys
- Free Plan: No free plan, but a free trial might be available.
- Best For: Teams that need to validate concepts and improve products through usability testing.
- Data Focus: Focuses on providing a popular usability testing solution for various types of tasks.
10. Lookback
- Website: lookback.com
- Type: Remote user research platform.
- Features: User interviews, real-time session recordings, screen & face recording.
- Free Plan: Free trial might be available.
- Best For: Designers seeking real-time collaborative analysis of user interactions.
- Data Focus: Focus on real-time user interaction and gathering insights on user navigation and reactions.
These top 10 free alternatives to UXtweak provide a range of tools and features tailored to different aspects of UX research and user testing. Whether you need comprehensive analytics, user feedback, or usability testing, one of these options is likely to suit your project's needs.
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FAQ
1. What is Microsoft Clarity used for?
Microsoft Clarity is a website user behavior analytics tool that provides session recordings, heatmaps, and insights dashboards to identify usability issues on your website. Learn more about Microsoft Clarity
2. What features does Google Analytics offer in its free plan?
Google Analytics offers features such as real-time reporting, user behavior tracking, event tracking, and funnel exploration in its free plan, suitable for small businesses and websites with low traffic. Explore Google Analytics
3. Who is Smartlook best suited for?
Smartlook is ideal for small to medium businesses wanting to understand user behavior on websites and mobile apps through session recordings, heatmaps, and event tracking. Discover Smartlook
4. What makes Hotjar unique among UX tools?
Hotjar combines behavioral analytics with user feedback through tools like heatmaps, session recordings, surveys, and user feedback, making it suitable for teams looking for both qualitative and quantitative data. Check out Hotjar
5. How does Maze support UX designers?
Maze is a usability testing platform that offers features such as usability testing, surveys, live testing, and integration with design tools, providing comprehensive data for product validation at every design stage. Learn more about Maze
6. What functionalities does Mouseflow offer for free?
Mouseflow provides a free plan with limited access to features like click maps, scroll maps, movement maps, session replays, and friction scores, ideal for users needing detailed heatmap analysis. Explore Mouseflow
7. Can Userlytics be used for global usability testing?
Yes, Userlytics supports global usability testing with features like card sorting, prototype testing, live interviews, and an AI-powered analysis, though it may not offer a fully free plan. Discover Userlytics
8. What type of tests can UsabilityHub conduct?
UsabilityHub allows for first click tests, preference tests, five-second tests, and design surveys, providing quick user feedback for validating design ideas and improving product experiences. Learn more about UsabilityHub
9. Does Loop11 offer a free plan?
Loop11 does not offer a free plan, but a free trial may be available. It is best for teams that need to validate concepts through usability testing and surveys. Explore Loop11
10. What is Lookback's main focus?
Lookback focuses on real-time remote user research by offering user interviews, real-time session recordings, and screen and face recording functionalities, ideal for collaborative analysis of user interactions. Learn more about Lookback
References
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 3,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
