Top 10 Alternatives to Ahrefs in 2025: A Comprehensive Comparison

As Ahrefs continues to be a prominent tool in the SEO landscape, 2025 has seen the emergence of several powerful alternatives, each offering unique features and capabilities. Whether you're looking for specialized tools, better pricing, or enhanced functionality, this article explores the top 10 Ahrefs alternatives, comparing them on key data points like keyword research, backlink analysis, site audit features, pricing, and ease of use.

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1. Semrush

Description: Semrush is a comprehensive SEO toolkit offering features for keyword research, competitive analysis, site auditing, and more.
Data Points:
Keyword Research Capabilities: Extensive keyword database with various metrics, including search volume, keyword difficulty, and related keywords.
Backlink Analysis: Powerful backlink checker with detailed information on referring domains, anchor text, and authority scores.
Site Audit Features: Robust site audit tool that identifies a wide range of technical SEO issues and provides actionable recommendations.
Pricing: Offers a range of plans, from pro to enterprise, with a free trial available. Generally considered to be in the mid-to-high price range.
Ease of Use: Relatively user-friendly interface, although with many tools, it may require a learning curve to fully utilize all functions. Learn more about Semrush

2. Moz Pro

Description: Moz Pro is an SEO software suite focusing on keyword research, rank tracking, site audits, and link analysis.
Data Points:
Keyword Research Capabilities: Provides keyword suggestions, volume data, and keyword difficulty scores; focus on competitive analysis.
Backlink Analysis: Link explorer tool to analyze backlink profiles, domain authority, and spam scores.
Site Audit Features: Crawls websites to identify on-page SEO and technical issues, provides prioritized recommendations.
Pricing: Offers different pricing plans, including a free trial. It is considered to be in the mid-price range.
Ease of Use: Known for its user-friendly interface and educational resources. Learn more about Moz Pro

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3. SE Ranking

Description: SE Ranking is an all-in-one SEO platform with tools for keyword research, competitor analysis, rank tracking, and website audit.
Data Points:
Keyword Research Capabilities: Offers a comprehensive keyword research tool, including keyword suggestions, keyword difficulty scores, and SERP analysis.
Backlink Analysis: Monitors backlink profiles, showing new and lost backlinks, along with domain authority.
Site Audit Features: Identifies technical SEO errors and provides recommendations for improvement.
Pricing: Offers flexible and affordable pricing options, suitable for small to medium businesses.
Ease of Use: Intuitive interface and straightforward navigation, making it suitable for beginners and experienced users alike. Learn more about SE Ranking

4. SpyFu

Description: SpyFu focuses on competitor analysis and keyword research, providing insights into competitors' strategies.
Data Points:
Keyword Research Capabilities: Specializes in uncovering competitors' keywords, including paid and organic search terms.
Backlink Analysis: Provides an overview of competitors' backlink profiles, although not as in-depth as tools like Ahrefs.
Site Audit Features: Offers basic site audit features to identify major issues, but it's not its primary focus.
Pricing: Offers a range of plans with different features, with pricing on the more affordable side
Ease of Use: Easy to understand and use, with a focus on competitor insights. Learn more about SpyFu

5. Ubersuggest (Neil Patel)

Description: Ubersuggest, created by Neil Patel, provides keyword research, content ideas, and basic SEO analysis.
Data Points:
Keyword Research Capabilities: Offers keyword suggestions, volume data, content ideas, and basic analysis.
Backlink Analysis: Provides backlink analysis, including the number of backlinks, domain authority, and top referring pages.
Site Audit Features: Offers a site audit tool that identifies technical SEO issues.
Pricing: Offers a free basic plan and affordable paid plans.
Ease of Use: Easy to use with a simplified user interface suitable for beginners. Learn more about Ubersuggest (Neil Patel)

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6. Majestic

Description: Majestic is known for its robust backlink analysis tools and focus on link intelligence.
Data Points:
Keyword Research Capabilities: Offers basic keyword research features but is primarily focused on backlinks.
Backlink Analysis: Provides detailed backlink data, including trust flow and citation flow metrics; one of the best in the market for link analysis.
Site Audit Features: Does not offer comprehensive site audit capabilities.
Pricing: Offers various pricing plans that are geared towards the specific amount of data needed.
Ease of Use: Steeper learning curve for new users due to focus on deep link data. Learn more about Majestic

7. Serpstat

Description: Serpstat is an all-in-one SEO platform that offers a variety of tools for SEO, PPC, and content marketing.
Data Points:
Keyword Research Capabilities: Provides keyword research with extensive data, including search volume, keyword difficulty, and competitor keywords.
Backlink Analysis: Offers backlink analysis features that include domain and page trust scores.
Site Audit Features: Features a site audit tool that checks for technical SEO errors.
Pricing: Offers a variety of pricing options and has competitive plans.
Ease of Use: Intuitive user interface with some helpful guides and tutorials. Learn more about Serpstat

8. Mangools (KWFinder, SERPChecker, etc)

Description: Mangools is a suite of SEO tools including KWFinder, SERPChecker, and LinkMiner that focuses on ease of use and keyword research.
Data Points:
Keyword Research Capabilities: Focuses on keyword research with user-friendly interface; KWFinder offers detailed keyword metrics.
Backlink Analysis: Includes a backlink analysis tool (LinkMiner), though not as extensive as Ahrefs or Majestic.
Site Audit Features: Does not offer a fully featured site audit.
Pricing: Affordable pricing plans, particularly for small to medium businesses.
Ease of Use: Very user-friendly interface with a smooth design, making it easy for new users to understand. Learn more about Mangools

9. Google Search Console

Description: Google Search Console is a free tool provided by Google that provides website performance data and SEO insights.
Data Points:
Keyword Research Capabilities: Provides insights on keywords that are driving traffic to a site, search queries, and average positions.
Backlink Analysis: Provides an overview of backlinks pointing to your site, but with basic information.
Site Audit Features: Reports technical issues like crawl errors, security problems, and mobile usability issues.
Pricing: Free
Ease of Use: It is relatively easy to understand the main features; more advanced analysis may require some training. Learn more about Google Search Console

10. CognitiveSEO

Description: CognitiveSEO offers a range of SEO tools, including backlink analysis, site audits, and keyword research.
Data Points:
Keyword Research Capabilities: Offers keyword research features with intent analysis.
Backlink Analysis: Provides detailed backlink analysis with focus on identifying unnatural links.
Site Audit Features: Analyzes a website’s health and identifies technical and on-page issues.
Pricing: Pricing is considered mid-range.
Ease of Use: User-friendly interface with a focus on providing a lot of data in one place. Learn more about CognitiveSEO

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FAQ

1. What is Semrush and what features does it offer?

Semrush is a comprehensive SEO toolkit offering features for keyword research, competitive analysis, site auditing, and more. It provides extensive keyword databases, powerful backlink analysis, robust site audit tools, and is priced from pro to enterprise levels. Learn more about Semrush

2. How does Moz Pro help with SEO?

Moz Pro is an SEO software suite focusing on keyword research, rank tracking, site audits, and link analysis. It provides keyword suggestions, volume data, backlink profiles, and a user-friendly interface. Discover Moz Pro

3. What makes SE Ranking a good choice for small businesses?

SE Ranking is an all-in-one SEO platform good for small businesses due to its flexible and affordable pricing options. It provides comprehensive keyword research tools, monitors backlink profiles, and identifies technical SEO errors. Explore SE Ranking

4. How does SpyFu assist with competitor analysis?

SpyFu specializes in competitor analysis and keyword research, providing insights into competitors' paid and organic search terms and basic site audit features. Learn more about SpyFu

5. What is Ubersuggest and who created it?

Ubersuggest, created by Neil Patel, provides keyword research, content ideas, and basic SEO analysis. It offers keyword suggestions, volume data, content ideas, and is very user-friendly. Explore Ubersuggest

6. What is Majestic known for in the SEO industry?

Majestic is known for its robust backlink analysis tools and focus on link intelligence, providing detailed backlink data, including trust flow and citation flow metrics. Discover Majestic

7. What features does Serpstat offer for SEO and PPC?

Serpstat is an all-in-one SEO platform offering tools for SEO, PPC, and content marketing, with extensive keyword data, domain and page trust scores, and site audit feature. It also offers competitive pricing plans. Learn more about Serpstat

8. Which tools are included in the Mangools suite?

Mangools is a suite of SEO tools including KWFinder, SERPChecker, and LinkMiner, focusing on ease of use and effective keyword research. It offers an affordable pricing plan, making it suitable for small businesses. Explore Mangools

9. Is Google Search Console free and what does it do?

Yes, Google Search Console is free. It provides website performance data, insights on keywords driving traffic, overview of backlinks, and various site audit tools for technical issues. Discover Google Search Console

10. What unique features does CognitiveSEO offer?

CognitiveSEO offers a range of SEO tools, including detailed backlink analysis with a focus on identifying unnatural links and intent analysis in keyword research. It has a user-friendly interface designed to provide extensive data in one place. Learn more about CognitiveSEO

References

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.