Top 10 Free Alternatives to Ahrefs in 2025

If you're seeking comprehensive SEO tools without the hefty price tag of Ahrefs, 2025 offers a variety of robust alternatives to enhance your website's performance and visibility. Each tool has unique features and capabilities, making it vital to explore the best fit for your needs.

Boost Your SEO by Getting Featured in Our Blogs and get a backlink.

We publish content about startups, education, tech, funding, etc. that ranks well not only in Google but also in Perplexity, ChatGPT, Grok and other AI tools.

👉 Get featured now!

1. Google Search Console

Description: A free service by Google that lets you monitor your website's presence in Google search results.
Data Points:
Performance: See clicks, impressions, CTR, and average position for your site's keywords.
URL Inspection: Check how Google crawls and indexes your pages.
Sitemaps: Submit sitemaps and monitor their status.
Mobile Usability: See if there are any mobile-friendliness issues on your site.
Core Web Vitals: Check the performance of your pages according to Google's speed metrics. Learn more about Google Search Console

2. Google Analytics 4 (GA4)

Description: A web analytics service that tracks and reports website traffic.
Data Points:
Traffic Sources: See where your visitors are coming from (e.g., organic search, direct, social).
User Behavior: Analyze how users navigate your site, including pageviews, bounce rate, and time on site.
Conversions: Track goals and conversions to see the effectiveness of your SEO and marketing efforts.
Demographics: Gain insights into your audience, including age, gender, and location.
Custom Reports: Create custom dashboards and reports to track specific metrics. Explore Google Analytics 4

Get your FREE Landing Page Analysis!

Insert your landing page link and get a super useful analysis and easy fixes to get more clicks!

👉 Get Your Analysis Here!

3. Ahrefs Webmaster Tools

Description: A free version of Ahrefs' powerful SEO tools.
Data Points:
Site Audit: Scan your website for technical SEO issues.
Backlink Checker: See who is linking to your website (limited results).
Organic Keywords: Discover some of the keywords your website ranks for.
Domain Rating: Check your website's authority based on backlinks.
Top Pages: See the pages that are performing best on your website. Discover Ahrefs Webmaster Tools

4. Semrush Free Tools

Description: Semrush offers a suite of tools for SEO and online marketing.
Data Points:
Keyword Magic Tool: Perform 10 keyword research reports daily, with data on search volume and difficulty.
Position Tracking: Track search rankings for up to 10 keywords.
Site Audit: Analyze your site for technical issues, covering up to 100 URLs.
Domain Overview: Check up to 10 competitor domain data daily.
SEO Writing Assistant: Get content optimization tips for target keywords (1 free template). Discover Semrush Free Tools

5. Ubersuggest

Description: A keyword research and SEO tool by Neil Patel.
Data Points:
Keyword Overview: See search volume, SEO difficulty, and paid difficulty for keywords.
Content Ideas: Discover popular content in your niche based on keywords.
Domain Overview: Analyze your competitor's website traffic and keywords.
Backlink Data: Limited backlink information for your site and competitors.
SEO Audit: Scans your website to identify SEO errors. Explore Ubersuggest

Validate your startup idea with the unique borrowed authority approach: we publish articles about your product in our blog and you get traffic and testers for your MVP

Prove Market Demand: See real organic traffic and waitlist conversions

Unlock High-Potential Keywords: Receive a curated list of top-performing keywords directly from Google Search Console data.

Estimate Customer Acquisition Cost (CAC): Gain financial foresight with an estimated CAC based on real keyword performance data.

🔗 Start validating your startup now

6. SEOquake

Description: A free browser extension that provides on-page SEO audits.
Data Points:
On-Page Analysis: See key on-page elements like title tags, meta descriptions, and headers.
Keyword Density: Check how often keywords are used on a page.
External and Internal Links: See a breakdown of links on the page.
Domain Information: Get domain age, Alexa rank and other basic metrics.
SERP Overlay: See various metrics when browsing search results. Learn more about SEOquake

7. Screaming Frog SEO Spider

Description: A website crawler for identifying technical SEO issues.
Data Points:
Broken Link Checker: Find broken links on your website.
Duplicate Content: Identify duplicate content issues on your site.
Meta Data Analysis: Check page titles and meta descriptions.
Faulty Redirects: Detect redirects that can impact your website.
Website Crawling: Crawl up to 500 URLs for free. Explore Screaming Frog SEO Spider

8. AnswerThePublic

Description: A tool for discovering long-tail keywords and content ideas.
Data Points:
Keyword Questions: See questions people ask related to your keywords.
Prepositions: See how users use prepositions with keywords.
Comparisons: See comparisons related to keywords.
Alphabeticals: Discover alphabetical keyword variations.
Visualizations: Get data visually to help with content ideation. Discover AnswerThePublic

9. Moz Free Tools

Description: A collection of free SEO tools from Moz.
Data Points:
Link Explorer: Limited link analysis capabilities.
Keyword Explorer: Limited keyword research data.
Domain Authority Checker: See the authority of your website or other websites.
Free SEO Learning Resources: Moz provides free guides and learning materials for SEO.
Title Tag Preview: Preview how your title tags look in SERP. Explore Moz Free Tools

10. Exploding Topics

Description: A tool for discovering trending topics and keywords.
Data Points:
Trending Topics: See currently trending topics in various categories.
Keyword Data: Get search volume, keyword difficulty, CPC, and search trend.
Historical Data: See how topics are trending over time.
Filter Options: Filter data by category, date, and other parameters.
Data from Semrush: Data is pulled from Semrush database. Learn more about Exploding Topics

Join ElonaHunt (like ProductHunt but for women) and explore the coolest women-focused startups out there!

Discover your next big inspiration and connect with like-minded female entrepreneurs!

👉 Join the Hunt Here

FAQ

1. What are some reliable free alternatives to Ahrefs for SEO?

Several free alternatives to Ahrefs in 2025 include Google Search Console, Google Analytics 4, Ahrefs Webmaster Tools, Semrush Free Tools, and Ubersuggest. These tools offer a variety of features such as performance tracking, keyword research, site audits, and backlink analysis. Learn more about Google Search Console | Explore Google Analytics 4 | Discover Ahrefs Webmaster Tools | Check out Semrush Free Tools | Explore Ubersuggest

2. How can Google Search Console help with SEO?

Google Search Console provides insights into website performance on Google Search, including clicks, impressions, CTR, average position, URL inspection, sitemaps, mobile usability, and core web vitals. Learn more about Google Search Console

3. What features does Google Analytics 4 offer for SEO?

Google Analytics 4 allows users to track website traffic, user behavior, conversions, demographics, and set up custom reports, providing comprehensive insights into SEO and marketing performance. Explore Google Analytics 4

4. What free services does Ahrefs Webmaster Tools offer?

Ahrefs Webmaster Tools offer site audits, backlink checkers, organic keyword discovery, domain rating, and insights into top-performing pages. Discover Ahrefs Webmaster Tools

5. What are the limitations of Semrush’s free tools?

Semrush Free Tools include the Keyword Magic Tool, Position Tracking, Site Audit, Domain Overview, and SEO Writing Assistant, though they have limited functionality such as daily report caps and restricted keyword tracking. Check out Semrush Free Tools

6. How does Ubersuggest assist in SEO?

Ubersuggest offers keyword overview, content ideas, domain analysis, backlink data, and SEO audits, helping users to enhance their SEO strategies. Explore Ubersuggest

7. What can SEOquake help me with?

SEOquake is a browser extension providing on-page SEO audits, keyword density checks, link analysis, domain information, and SERP overlays. Learn more about SEOquake

8. How does Screaming Frog SEO Spider support SEO activities?

Screaming Frog SEO Spider helps identify technical SEO issues such as broken links, duplicate content, meta data analysis, faulty redirects, and can crawl up to 500 URLs for free. Discover Screaming Frog SEO Spider

9. What type of SEO insights does AnswerThePublic provide?

AnswerThePublic is a tool for discovering long-tail keywords and content ideas by showing keyword-related questions, prepositions, comparisons, alphabetical variations, and data visualizations. Explore AnswerThePublic

10. What can I do with Moz’s free SEO tools?

Moz Free Tools include link analysis, keyword research, domain authority checking, free SEO learning resources, and a title tag preview tool. Check out Moz Free Tools

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.