Top 10 Open Source Alternatives to Snowplow AI in 2025

As Snowplow AI continues to be a leading tool in web analytics and event tracking, 2025 has introduced several notable open-source alternatives. These alternatives cater to various needs ranging from privacy-focused solutions to robust customer data platforms. Here, we explore the top 10 open-source alternatives to Snowplow AI, diving into key features, target audiences, and use cases.

Boost Your SEO by Getting Featured in Our Blogs and get a backlink.

We publish content about startups, education, tech, funding, etc. that ranks well not only in Google but also in Perplexity, ChatGPT, Grok and other AI tools.

👉 Get featured now!

1. Umami

Description: A simple, easy-to-use, privacy-focused open-source web analytics tool.
Data Points:
Custom event tracking
Trend analysis
Privacy-friendly (no cookies)
Free for up to 100,000 events/month
Real-time insights
Learn more about Umami

2. PostHog

Description: An all-in-one open-source product analytics platform.
Data Points:
Event tracking
Session recordings
Built-in A/B testing
Heatmaps
User behavior analysis
Explore PostHog

Get your FREE Landing Page Analysis!

Insert your landing page link and get a super useful analysis and easy fixes to get more clicks!

👉 Get Your Analysis Here!

3. Matomo

Description: A leading open-source analytics platform focused on data privacy and ownership.
Data Points:
Cookie-less tracking
Visitor activity analysis, including heatmaps and session recordings
Customizable dashboards
Complete data ownership
Used by over 1 million websites globally
Discover Matomo

4. RudderStack

Description: An open-source, developer-friendly Customer Data Platform (CDP) that integrates with cloud data warehouses.
Data Points:
Unified customer data from various sources
Real-time data processing
Open-source and extensible
Integrates with data warehouses like Amazon Redshift, Google BigQuery, and Snowflake
Composable architecture
Learn more about RudderStack

5. Open Web Analytics (OWA)

Description: A free and open-source self-hosted web analytics platform.
Data Points:
Live site traffic tracking
Referral sources tracking
Page heatmaps
Clickstream tracking
Multiple site support within a single install
Discover Open Web Analytics

Validate your startup idea with the unique borrowed authority approach: we publish articles about your product in our blog and you get traffic and testers for your MVP

Prove Market Demand: See real organic traffic and waitlist conversions

Unlock High-Potential Keywords: Receive a curated list of top-performing keywords directly from Google Search Console data.

Estimate Customer Acquisition Cost (CAC): Gain financial foresight with an estimated CAC based on real keyword performance data.

🔗 Start validating your startup now

6. ThingsBoard

Description: Open-source IoT platform for data collection, processing, visualization, and device management.
Data Points:
Device management
Data collection
Data processing
Visualization
Designed for IoT projects
Explore ThingsBoard

7. Open Data Kit (ODK)

Description: Open-source data collection app designed for resource-constrained environments.
Data Points:
Data collection
Data management
User-friendly
Standards-based tools
Designed for research and field data collection
Check out Open Data Kit

8. Helical Insight

Description: An open-source BI analytics tool known for its flexibility and user-friendly interface.
Data Points:
Flat pricing
Feature rich with UI/UX similar to Tableau
Real-time data processing and analytics
Workflow automation
Customizable
Discover Helical Insight

9. Apache Superset

Description: Open-source data exploration and visualization platform.
Data Points:
Wide range of data sources
Rich set of visualizations
Interactive dashboards and reports
Handles large datasets
Integrates with SQL-based databases
Learn more about Apache Superset

10. KoboToolbox

Description: Open-source and free data collection software designed for humanitarian organizations and researchers.
Data Points:
Free and open-source
Versatile data collection features
Used by many NGOs and research institutions
Can be self-hosted for full control
Form building capabilities
Explore KoboToolbox

Join ElonaHunt (like ProductHunt but for women) and explore the coolest women-focused startups out there!

Discover your next big inspiration and connect with like-minded female entrepreneurs!

👉 Join the Hunt Here

FAQ

1. What is Umami?

Umami is a simple, easy-to-use, privacy-focused open-source web analytics tool. Learn more about Umami

2. What features does PostHog offer?

PostHog offers event tracking, session recordings, built-in A/B testing, heatmaps, and user behavior analysis. Explore PostHog

3. How does Matomo ensure data privacy?

Matomo ensures data privacy with cookie-less tracking, visitor activity analysis, customizable dashboards, and complete data ownership. Discover Matomo

4. What makes RudderStack unique?

RudderStack is unique for its unified customer data processing, real-time capabilities, extensibility, and integrations with data warehouses like Amazon Redshift. Learn more about RudderStack

5. What can I track with Open Web Analytics (OWA)?

With OWA, you can track live site traffic, referral sources, page heatmaps, clickstream data, and more. Explore Open Web Analytics

6. What is ThingsBoard typically used for?

ThingsBoard is used for device management, data collection, processing, visualization, and managing IoT projects. Learn more about ThingsBoard

7. What is Open Data Kit (ODK) designed for?

ODK is designed for data collection in resource-constrained environments, offering data management and user-friendly tools. Discover Open Data Kit

8. What are the key features of Helical Insight?

Helical Insight offers real-time data processing, analytics, workflow automation, and is highly customizable. Explore Helical Insight

9. What kind of data visualizations does Apache Superset provide?

Apache Superset provides a wide range of visualizations, interactive dashboards, and integrates with SQL-based databases. Learn more about Apache Superset

10. Who typically uses KoboToolbox?

KoboToolbox is used by NGOs and research institutions for versatile data collection and form building capabilities. Discover KoboToolbox

References

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.