Top 10 Free Alternatives to Drip in 2025

As marketing automation and email marketing tools continue to evolve, 2025 brings a slew of alternatives to Drip, each offering unique features and capabilities. Whether you're a small business or a growing team, there's likely a solution here to fit your needs. Explore the top 10 free alternatives to Drip, compared based on their features, free plans, ease of use, and target audience.

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1. MailerLite

Website: MailerLite
Best For: Overall email marketing, flexibility, and professional features, especially for those who need automation tools like welcome series.
Free Plan: Up to 1,000 subscribers and 12,000 emails per month.
Features: Automation tools including welcome series, landing pages, and pop-ups.
Ease of Use: Known for its user-friendly interface.
Customer Support: Offers good customer support.
Scalability: Suitable for small businesses to growing teams.

2. HubSpot Marketing Hub

Website: HubSpot Marketing Hub
Best For: Businesses needing an all-in-one platform with CRM, sales, and customer service tools, and teams focused on lead generation and scoring.
Free Plan: Includes email marketing tools, forms, live chat, ad management, and mobile optimization.
Features: Built-in CRM, advanced automation in paid tiers, and reporting.
Integrations: Integrates with other HubSpot products and third-party apps.
Scalability: Suitable for B2B and inbound-focused teams.
AI Capabilities: AI-powered marketing insights and email copy generation are available in paid plans.

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3. Brevo (formerly Sendinblue)

Website: Brevo
Best For: Small businesses and startups with flexible pricing and multi-channel options, including SMS marketing and low-volume email sends.
Free Plan: Up to 300 emails per day.
Features: Includes CRM, sales, email marketing, SMS marketing and basic customer service tools.
Pricing: Budget-friendly with flexible pricing options.
Multi-channel: Offers multi-channel marketing including email and SMS.
Ease of Use: Known for being user-friendly.

4. ActiveCampaign

Website: ActiveCampaign
Best For: Advanced marketers and agencies looking for detailed automation workflows and CRM integration.
Free Plan/Trial: 14-day trial available.
Features: Strong email automation, CRM, sales tools, and advanced performance reporting.
Automation: Best for creating complex email automation workflows.
User Experience: Interactive and user-friendly for advanced users.
Integration: Integrates with other platforms.

5. Klaviyo

Website: Klaviyo
Best For: E-commerce businesses, particularly Shopify users, who need behavioral tracking, product recommendations, and abandoned cart recovery.
Free Plan: Limited free plan available.
Features: Strong focus on e-commerce, behavioral tracking, and customer segmentation.
Personalization: Product recommendations and abandoned cart recovery features.
Integrations: Integrates well with e-commerce platforms.
Analytics: Provides detailed analytics and reporting.

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6. Mailchimp

Website: Mailchimp
Best For: Small to medium businesses needing an easy-to-use platform with scalable tools and those looking to build complex customer journeys.
Free Plan: Up to 1,000 emails per month and 500 contacts.
Features: Powerful A/B testing and customer journey tools.
Ease of Use: Known for being user-friendly.
Scalability: Good option for growing businesses.
Integrations: Integrates with various platforms.

7. Omnisend

Website: Omnisend
Best For: E-commerce and WordPress site brands that need multi-channel campaigns across email, SMS, and push notifications.
Free Plan: 500 emails/month.
Features: Multi-channel campaigns across email, SMS, and push notifications.
E-commerce Focus: Designed specifically for e-commerce stores with features to get high ROI.
All-in-one: Offers all-in-one automation solutions for ecommerce.
Ease of Use: Easy-to-use platform.

8. Moosend

Website: Moosend
Best For: Those needing a great range of email features and automation capabilities, with a focus on ease of use.
Free Plan/Trial: 30-day free trial
Features: Easy-to-implement automation and a range of email marketing features.
Ease of Use: Known for its user-friendly interface.
Customer Support: Has good customer support.
Pricing: Affordable plans available.

9. EngageBay

Website: EngageBay
Best For: Startups and growing businesses that need an all-in-one marketing, sales, and service automation platform with a free CRM.
Free Plan: Offers a free CRM.
Features: Combines lead generation, email marketing, CRM, marketing automation, social media, helpdesk, and ticketing into one platform.
Automation: Automates marketing, sales and service processes.
All-in-one: Comprehensive all-in-one platform for multiple functions.
Scalability: Good for startups and growing businesses.

10. EmailOctopus

Website: EmailOctopus
Best For: Those looking for a more affordable option with a generous free plan and email marketing automation.
Free Plan: A generous free plan available.
Features: Email marketing automation capabilities.
Pricing: Offers affordable upgrade options.
Scalability: Good for businesses looking for an affordable option.
Ease of Use: Known for ease of use.

These are some of the top free alternatives to Drip in 2025, each offering unique features and benefits. Be sure to evaluate them based on your specific business requirements.

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FAQ

1. What are the best overall email marketing alternatives to Drip in 2025?

MailerLite is an excellent choice for overall email marketing, offering flexibility and professional features like automation tools, landing pages, and pop-ups. Learn more about MailerLite

2. What alternative to Drip provides an all-in-one platform for businesses?

HubSpot Marketing Hub is best for businesses needing a comprehensive platform with CRM, sales, and customer service tools, making it ideal for lead generation and scoring. Discover HubSpot Marketing Hub

3. Which free alternative is suitable for small businesses and startups with multi-channel options?

Brevo (formerly Sendinblue) offers flexible pricing and multi-channel marketing options, including SMS, making it perfect for small businesses and startups. Explore Brevo

4. What is the best choice for advanced marketers looking for detailed automation workflows?

ActiveCampaign is ideal for advanced marketers and agencies, providing strong email automation, CRM, and sales tools. Learn more about ActiveCampaign

5. What alternative is recommended for e-commerce businesses, especially Shopify users?

Klaviyo is best for e-commerce businesses due to its strong focus on behavioral tracking, product recommendations, and abandoned cart recovery. Discover Klaviyo

6. What email marketing platform is known for being user-friendly and scalable for small to medium businesses?

Mailchimp is a great option, known for its user-friendly interface and powerful tools for small to medium businesses. Explore Mailchimp

7. Which alternative offers the best multi-channel campaign options for e-commerce brands and WordPress sites?

Omnisend is specifically designed for e-commerce and WordPress sites, providing multi-channel campaign capabilities across email, SMS, and push notifications. Learn more about Omnisend

8. What platform offers a great range of email features and automation capabilities with a focus on ease of use?

Moosend is known for its ease of use and comprehensive range of email marketing features and automation capabilities. Explore Moosend

9. Which all-in-one platform is best suited for startups and growing businesses?

EngageBay offers an all-in-one marketing, sales, and service automation platform with a free CRM, making it ideal for startups and growing businesses. Discover EngageBay

10. What is a more affordable email marketing alternative with a generous free plan?

EmailOctopus provides a generous free plan with affordable upgrade options, making it a great choice for those seeking cost-effective email marketing solutions. Explore EmailOctopus

References

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.