Top 10 Open Source Alternatives to Google Analytics 4 in 2025

As digital privacy concerns grow and web analytics tools evolve, 2025 brings a variety of open-source alternatives to Google Analytics 4. These tools provide advanced features, enhanced data privacy, and self-hosting options. Below, we explore the top 10 open-source analytics platforms, detailing their unique features and how they compare to Google Analytics 4.

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1. Matomo

Description: Matomo is a leading open-source analytics platform, known for its focus on data privacy and user control. It offers a comprehensive suite of features comparable to Google Analytics, but with the advantage of being self-hosted, ensuring complete ownership of your data and compliance with privacy regulations like GDPR and CCPA.
Data Points:
Unique Visitors: Total number of individual users visiting the website.
Page Views: Total number of pages viewed on the website.
Bounce Rate: Percentage of visitors who leave the site after viewing only one page.
Referral Sources: Where your website visitors are coming from (e.g., search engines, other websites).
Real-time Data: Live view of user activity on your site.
Customizable Dashboards: Tailor the data display to your needs.
Heatmaps: Visual representation of user clicks on pages.
Session Recordings: Watch real user interactions.
A/B Testing: Conduct experiments to optimize website content.
E-commerce Analytics: Track sales, revenue, and product performance.
User Segmentation: Divide users into groups based on behavior or demographics. Explore Matomo

2. Plausible Analytics

Description: Plausible is a lightweight, open-source, and privacy-friendly web analytics platform. It is designed to be simple and easy to use, focusing on essential metrics without any complex configurations or user tracking. Plausible is a strong choice for those who prioritize user privacy and website speed.
Data Points:
Unique Visitors: Number of distinct individuals visiting the site.
Page Views: Total pages viewed.
Bounce Rate: Percentage of single-page visits.
Referrers: Sources of website traffic.
Event Tracking: Track specific user actions.
Goal Conversions: Monitor how often specific goals are achieved.
No Cookies: Operates without cookies for enhanced privacy.
Lightweight: Minimal impact on page load speed, less than 1KB added.
Simple Dashboard: Easy to understand and navigate.
Open Source: Transparent and customizable. Learn more about Plausible

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3. Umami

Description: Umami is a simple, fast, and privacy-focused open-source analytics tool. It provides an easy way to analyze website traffic without collecting any personal data. Umami stands out for its clean interface and straightforward approach to tracking website visits and user actions.
Data Points:
Page Views: Total pages visited.
Unique Visitors: Number of individual users.
Referral Sources: Traffic origin.
Device Types: (Desktop, mobile, tablet).
Custom Event Tracking: Track user interactions.
Trend Analysis: Identify patterns in website usage.
Real-time Data: See live activity on your site.
No Personal Data Collection: Ensures user privacy.
Lightweight: Minimal impact on website performance.
Simple Interface: Easy navigation and use. Discover Umami

4. PostHog

Description: PostHog is an all-in-one, open-source product analytics platform that offers a variety of features, including product analytics, session recording, feature flags, and experimentation. It allows you to track users, events, funnels, and trends, making it a comprehensive choice.
Data Points:
User Tracking: How users interact with the product.
Event Tracking: Specific user actions.
Funnels: Track user progression through specific steps.
Trends Analysis: Identify usage patterns.
Session Recording: Watch real user interactions.
Feature Flags: Implement A/B tests.
Heatmaps: Visual representation of user clicks.
Retention Tracking: Monitor how well you keep users engaged over time.
Integrations: Connects with data warehouses.
Self-hosted: Option for complete control over your data. Explore PostHog

5. Open Web Analytics (OWA)

Description: Open Web Analytics (OWA) is a free, open-source web analytics platform that you can self-host. It provides typical analytics tracking but also includes features like click heatmaps and DOM element tracking. It offers a comprehensive analytics experience, though it's less focused on privacy.
Data Points:
Unique Visitors: Number of unique users on your site.
Page Views: Total page views.
Referral Sources: Where website traffic comes from.
Click Heatmaps: Visual representation of user clicks.
Clickstream Tracking: Monitor the sequence of pages users visit.
Live Site Traffic Tracking: Real-time data.
DOM Element Tracking: Tracks clicks on specific elements of a page.
Multiple Site Support: Manage data for multiple websites.
Customizable Dashboard: Tailor the interface.
Free and Open Source: No cost and allows customization. Learn more about Open Web Analytics

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6. Metabase

Description: Metabase is an open-source business intelligence and analytics platform. While not a direct replacement for GA4, it's great for visualizing and exploring data from various sources, including web analytics databases. It focuses more on data analysis and visualization than raw website tracking.
Data Points:
Data Visualization: Create dashboards and charts.
SQL Querying: Direct access to your data.
Data Exploration: Analyze data from various sources.
Custom Dashboards: Tailor your interface.
User Permissions: Manage access.
Integrations: Connects with many databases.
Data Analysis: In-depth data exploration tools.
Easy Setup: Simple to install and start using.
Collaboration: Share dashboards with your team.
Open Source: Free and customizable. Discover Metabase

7. Countly

Description: Countly is an open-source analytics platform that provides both web and mobile app analytics. It offers a wide variety of features, making it a robust option for businesses looking to track data across different platforms, with a focus on ease of access.
Data Points:
Web and Mobile Analytics: Data from both platforms.
Real-time Dashboards: Live views of user behavior.
User Segmentation: Group users based on actions or demographics.
Event Tracking: Monitor various user interactions.
Push Notifications: Track the effectiveness of notifications.
Data APIs: Access data programmatically.
Open Source Plugins: Expand the functionality of the tool.
Customizable Reports: Generate reports based on your needs.
Geolocation: Understand where your users are coming from.
Self-hosted: Complete control over your data. Explore Countly

8. Redash

Description: Redash is an open-source tool for data visualization and dashboarding, with a focus on ease of use. It allows you to connect to different data sources, write queries, and visualize the results. It's not solely a web analytics tool, but it works well with data collected from web sources.
Data Points:
Data Connections: Connects to many data sources.
SQL Query Editor: Query your data directly.
Data Visualization: Create charts and dashboards.
Collaboration: Share queries and visualizations.
Custom Dashboards: Tailor the data displays.
Ease of Use: Straightforward platform.
Multiple Data Sources: Integrate data from various sources.
Open Source: Customizable.
Team Collaboration: Shared dashboards and queries.
Alerts: Set up data-driven alerts. Learn more about Redash

9. Apache Superset

Description: Apache Superset is an open-source data exploration and visualization platform. It is designed to work with large datasets and provides a wide range of visualization options. Like Metabase, it’s better for analyzing collected data than for website tracking.
Data Points:
Data Exploration: Powerful tools to analyze data.
Data Visualization: A wide variety of charts and dashboards.
SQL Editor: Write custom queries.
Scalability: Handle large volumes of data.
Customizable Dashboards: Adapt the interface to your needs.
Data Sources: Integrates with various databases.
User Permissions: Control access to data.
Open Source: Free and customizable.
Real-time Data: Up to date insights.
Advanced Analytics: More complex analytical features. Discover Apache Superset

10. OpenReplay

Description: OpenReplay is an open-source session replay platform. Although it doesn't provide a full suite of analytics like Google Analytics, it's ideal for understanding user behavior through session recordings, which can be very valuable for identifying usability issues and improving user experience.
Data Points:
Session Replay: Record and watch user interactions.
Heatmaps: Visualize user clicks and mouse movement.
Error Tracking: Monitor Javascript errors during sessions.
User Interaction Analysis: Understand user behavior.
Privacy Focused: Minimizes data collection.
Self-hosted: Full control over data.
Performance Tracking: Monitor website performance within sessions.
Open Source: Free and customizable.
User Interface: Easy and intuitive.
Easy Integration: Simple to add to your website. Explore OpenReplay

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FAQ

1. What is Matomo and what are its features?

Matomo is an open-source analytics platform that emphasizes data privacy and user control, offering comprehensive features similar to Google Analytics. Learn more about Matomo

2. What makes Plausible Analytics a good alternative?

Plausible Analytics is lightweight and privacy-focused, offering simple and essential metrics without cookies, ensuring fast website performance. Discover Plausible Analytics

3. How does Umami protect user privacy?

Umami does not collect personal data and is designed with a clean interface and straightforward tracking, making it privacy-centric. Explore Umami

4. What features does PostHog provide for product analytics?

PostHog offers a comprehensive set of features including product analytics, session recording, feature flags, and experimentation. Learn more about PostHog

5. What functionalities does Open Web Analytics (OWA) offer?

Open Web Analytics provides typical analytics features such as unique visitors, page views, and heatmaps, with the ability to self-host. Discover Open Web Analytics

6. What is Metabase and how is it different from web analytics tools?

Metabase is a business intelligence platform focused on data analysis and visualization from various sources, not directly for website tracking. Explore Metabase

7. How can Countly help track web and mobile analytics?

Countly offers a unified platform for web and mobile analytics, providing real-time dashboards, user segmentation, and customizable reports. Learn more about Countly

8. What makes Redash easy to use for data visualization?

Redash allows simple connection to different data sources, query writing, and visualization, making it straightforward for data-driven insights. Discover Redash

9. What capabilities does Apache Superset offer for large datasets?

Apache Superset provides powerful tools for data exploration and visualization, enabling efficient handling of large volumes of data. Explore Apache Superset

10. How does OpenReplay enhance user experience analysis?

OpenReplay offers session replay and heatmaps to understand user behavior and identify usability issues, focusing on improving user experience. Learn more about OpenReplay

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.