Top 10 Alternatives to Drip in 2025

Drip has been a preferred tool for marketing automation over the years, but as we step into 2025, several robust alternatives have emerged offering unique features and competitive pricing. This article highlights the top 10 alternatives to Drip based on their key features, affordability, ease of use, and customer support.

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1. ActiveCampaign

Description: A powerful marketing automation platform with CRM functionalities, sales automation, and advanced segmentation.
Key Features: Advanced automation, built-in CRM, sales tools, SMS marketing, predictive sending, and lead scoring.
Pricing: Starts at $49/month.
Ease of Use: Steeper learning curve but highly powerful.
Customer Support: Offers chat, email, and phone support.
Integrations: Integrates with Shopify, Salesforce, WordPress, and more.
Learn more about ActiveCampaign

2. Klaviyo

Description: Specifically designed for e-commerce, Klaviyo offers strong segmentation and personalization for email and SMS marketing.
Key Features: Behavioral tracking, abandoned cart recovery, product recommendations, customer segmentation, SMS automation.
Pricing: Starts around $20/month.
Ease of Use: User-friendly for e-commerce businesses.
Customer Support: Reliable customer support options.
Integrations: Integrates well with Shopify, WooCommerce.
Explore Klaviyo

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3. Omnisend

Description: An all-in-one marketing platform combining email, SMS, and push notifications for e-commerce.
Key Features: Multi-channel automation, pre-built workflows, segmentation, SMS marketing, pop-ups, forms.
Pricing: Starts at approximately $16/month.
Ease of Use: Beginner-friendly for e-commerce marketing.
Customer Support: Responsive customer support.
Integrations: Strong integrations with major e-commerce platforms.
Discover Omnisend

4. HubSpot Marketing Hub

Description: Part of HubSpot’s CRM platform with tools for email marketing, automation, landing pages, and more.
Key Features: Built-in CRM, marketing automation, landing page builder, lead generation, and integration with other HubSpot tools.
Pricing: Starts at $20/month.
Ease of Use: User-friendly interface.
Customer Support: Excellent support and resources.
Integrations: Wide range of business tool integrations.
Learn more about HubSpot Marketing Hub

5. Brevo (formerly Sendinblue)

Description: Affordable marketing platform including email marketing, SMS, chat, transactional emails, and CRM features.
Key Features: Email marketing automation, SMS marketing, built-in CRM, transactional emails, chat functionality.
Pricing: Starts around $25/month.
Ease of Use: User-friendly and easy to navigate.
Customer Support: Good customer service.
Integrations: Integrates with Shopify, WordPress, Zapier.
Explore Brevo

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6. Mailchimp

Description: Well-known for its ease of use and broad range of features, suitable for small to medium-sized businesses.
Key Features: Email marketing automation, A/B testing, customer journey builder, social media integration, landing page builder.
Pricing: Starts at $20/month.
Ease of Use: Great for beginners.
Customer Support: Offers comprehensive support resources.
Integrations: Integrates with e-commerce, CRM, and social media platforms.
Discover Mailchimp

7. MailerLite

Description: Known for affordability and simplicity, MailerLite offers powerful email marketing features.
Key Features: Email automation, landing pages, pop-up forms, segmentation, templates.
Pricing: Starts at $10/month.
Ease of Use: Very beginner-friendly.
Customer Support: Responsive email and chat support.
Integrations: Integrates with Shopify, WordPress, Zapier.
Learn more about MailerLite

8. GetResponse

Description: A multifaceted platform including email marketing, automation, landing pages, webinars, and website building.
Key Features: Email automation, landing page creation, webinar platform, website builder, detailed analytics.
Pricing: Starts at $19/month.
Ease of Use: Easy to use for all-in-one marketing.
Customer Support: Good support including live chat.
Integrations: Connects with various platforms.
Explore GetResponse

9. Moosend

Description: Offers powerful automation capabilities with a focus on ease of use.
Key Features: Automation workflows, range of triggers, segmentation, landing pages, real-time analytics.
Pricing: Starts at $9/month.
Ease of Use: User-friendly interface.
Customer Support: Good customer support.
Integrations: Supports many popular platforms and apps.
Discover Moosend

10. Ortto

Description: Focused on customer journey automation with tools for email, SMS, and personal experiences.
Key Features: Customer journey mapping, email and SMS marketing, lead scoring, website personalization, analytics.
Pricing: Varies.
Ease of Use: Intuitive and easy to use.
Customer Support: Available support options.
Integrations: Compatible with various business tools.
Learn more about Ortto

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FAQ

1. What is ActiveCampaign used for?

ActiveCampaign is a powerful marketing automation platform that offers advanced marketing automation, CRM functionality, sales automation, SMS marketing, and advanced segmentation capabilities. Learn more about ActiveCampaign

2. Why is Klaviyo popular among e-commerce businesses?

Klaviyo is specifically designed for e-commerce, providing behavioral tracking for personalized email flows, abandoned cart recovery, product recommendations, advanced customer segmentation, and SMS marketing automation. Discover Klaviyo

3. How does Omnisend support multi-channel marketing?

Omnisend combines email, SMS, and push notifications for multi-channel marketing automation, pre-built e-commerce workflows, segmentation and personalization, and pop-ups and forms. Explore Omnisend

4. What makes HubSpot Marketing Hub user-friendly?

HubSpot Marketing Hub is known for its user-friendly interface and comprehensive marketing tools, including built-in CRM, marketing automation, landing page builder, lead generation, and scoring. Learn more about HubSpot Marketing Hub

5. What features does Brevo offer?

Brevo provides email marketing automation, SMS marketing, a built-in CRM, transactional emails, and chat functionality, making it a scalable solution for businesses. Discover Brevo

6. Why is Mailchimp great for beginners?

Mailchimp is recognized for its easy-to-use platform, offering email marketing automation, A/B testing, customer journey builder, social media integration, and landing page builder. Explore Mailchimp

7. What makes MailerLite cost-effective?

MailerLite is known for its affordability and user-friendly interface, providing email marketing automation, landing page builder, pop-up forms, segmentation capabilities, and email templates. Learn more about MailerLite

8. What additional tools does GetResponse include?

GetResponse includes features for email marketing automation, landing page creation, webinar hosting, and website building, making it an all-in-one tool. Discover GetResponse

9. How does Moosend support automation workflows?

Moosend offers easy-to-implement automation workflows with a wide range of triggers, segmentation and personalization, landing pages and forms, and real-time analytics. Explore Moosend

10. What is the focus of Ortto's platform?

Ortto focuses on customer journey automation, providing tools for email and SMS marketing, lead scoring and segmentation, personalized website experiences, and reporting and analytics. Learn more about Ortto

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.