Top 10 Open Source Alternatives to SendPulse in 2025

In an ever-evolving landscape of email marketing solutions, SendPulse remains a prominent player in 2025. However, there are various open-source alternatives that could offer more flexibility, cost-effectiveness, and customization for your marketing needs. Here are the top 10 open-source alternatives to SendPulse:

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1. Mautic

Description: A versatile open-source marketing automation platform that provides a wide range of features, including email marketing, social media management, landing page creation, and lead tracking.
Key Features:
Email marketing with personalized content.
Campaign automation via workflows.
Social media integration.
Landing page builder.
Lead tracking and management.
Data Points:
Flexibility: Highly customizable to specific business needs.
Marketing Automation: Ability to create multi-step campaigns.
Community: Supported by a large developer community.
Integration: Integrates well with various CRM systems and other platforms.
Multilingual: Available in multiple languages.
Learn more about Mautic

2. OpenEMM

Description: A free, open-source web-based application for email marketing and marketing automation.
Key Features:
Email creation and sending.
Campaign scheduling.
Lead management.
Performance evaluation tools.
Multilingual support.
Data Points:
Cost: Free to use as an open-source solution.
Automation: Allows for complex, multi-stage automated campaigns.
User Base: Downloaded over 700,000 times, implying a mature platform.
Web-Based: Accessible from anywhere without local installations.
Vendor Independence: Offers the freedom to customize the software.
Explore OpenEMM

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3. Sendy

Description: A self-hosted email marketing application that integrates with Amazon SES to send bulk emails cost-effectively.
Key Features:
List management.
Autoresponders.
Email tracking.
Integration with Amazon SES.
Handles large email volumes.
Data Points:
Cost-Effective: Significantly cheaper than other platforms due to Amazon SES integration.
Self-Hosted: Provides full control over the data and email platform.
Scalability: Suitable for businesses with large subscriber bases.
Reliability: Known for reliable email delivery through Amazon SES.
Bulk Email: Efficient for sending large volumes of emails.
Learn more about Sendy

4. SendPortal

Description: Open-source, self-hosted email marketing software with a focus on affordability and ease of use.
Key Features:
Subscriber and list management.
Campaign management.
Message tracking.
Multi-workspace support.
Powerful API for integrations.
Data Points:
Cost Savings: Claims huge savings compared to platforms like Mailchimp.
Self-Hosted: Full data control and customizable options.
Open Source: Powered by the Laravel community for continuous improvement.
User-Friendly Interface: Fast and easy to use, making it suitable for small businesses.
Scalability: Unlimited users, subscribers, segments, and messages.
Discover SendPortal

5. Listmonk

Description: A standalone, self-hosted, open-source newsletter and email marketing platform.
Key Features:
Supports multiple lists.
Segmentation capabilities.
Customizable templates.
Supports sending transactional emails.
Subscription form builder.
Data Points:
Open Source: Community-driven and free to use.
Self-Hosted: Gives users full control of data.
Fast: Has been noted as fast and stable.
Scalable: Designed for high volume email sending.
API Access: Has a full JSON API.
Learn more about Listmonk

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6. AcyMailing

Description: A newsletter and email marketing plugin for Joomla.
Key Features:
Email creation and sending.
List segmentation.
Scheduled Email sending.
Subscriber Management.
Detailed Statistics.
Data Points:
Open Source: Free and community-driven.
Integrates with Joomla: Extends the capabilities of the content management system.
Scalable: Suitable for both small and large businesses.
Free Version: Allows for unlimited emails, but limits access to advanced features.
Customizable: Allows users to create their own templates.
Explore AcyMailing

7. phpList

Description: An open-source newsletter manager.
Key Features:
Email marketing campaign creation.
Subscriber management.
Detailed statistics.
Campaign automation.
List Segmentation.
Data Points:
Open Source: Community-driven and free to use.
Cost Effective: A low-cost alternative to other email marketing platforms.
Email Marketing Focused: Designed specifically for email marketing.
Scalable: Suitable for large email lists.
Customizable: Has customizable subscription options.
Learn more about phpList

8. EspoCRM

Description: An open-source CRM with features for sales, marketing, and customer service, including email marketing.
Key Features:
Contact and lead management.
Email marketing campaign creation.
Reporting and analytics.
Workflow automation.
Integrates with several extensions and add-ons.
Data Points:
Open Source: Free and community-driven.
All-in-One Solution: Combines the functionalities of CRM and email marketing.
Scalable: Suitable for a wide range of businesses.
Customizable: Can be tailored to fit custom requirements.
Extensive features: Has features for sales, marketing, and customer support.
Explore EspoCRM

9. Odoo Email Marketing

Description: Part of the Odoo suite, this is a module that helps you send emails and track opens and clicks.
Key Features:
Email design and creation.
Contact list segmentation.
Automated email campaigns.
A/B Testing.
Analytics and reporting.
Data Points:
Open Source: A part of Odoo's open-source software ecosystem.
Integrated with CRM: Seamlessly works with other Odoo apps.
Scalable: Fits businesses of all sizes.
Customizable: Can be configured to fit your own business needs.
All in One: Integrates with the other Odoo modules for an all-encompassing experience.
Learn more about Odoo Email Marketing

10. Laudspeaker

Description: An open source alternative to customer.io, Braze, and Iterable.
Key Features:
Automated customer journeys via email, SMS, and Slack.
No-code tooling for easy setup.
User Segmentation.
Template management.
Integrations with various platforms.
Data Points:
Open Source: Free to use and community supported.
Customer Journey Focused: Makes building customer journey easy.
Cross Platform Messaging: Handles messaging across email, SMS, and Slack.
No Code Interface: Makes it easy for marketers to utilize.
Flexibility: Can be tailored to fit various business needs.
Discover Laudspeaker

This list should provide a strong starting point for exploring open-source alternatives to SendPulse in 2025. Be sure to visit each website for the most accurate information and to see which option best fits your specific needs.

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FAQ

1. What is an open-source alternative to SendPulse for comprehensive marketing automation?

Mautic is a versatile open-source marketing automation platform that provides features such as email marketing, social media management, landing page creation, and lead tracking. Learn more about Mautic

2. Which open-source tool is ideal for email marketing with performance evaluation?

OpenEMM is a free, open-source web-based application for email marketing that includes tools for performance evaluation, campaign scheduling, and lead management. Explore OpenEMM

3. What solution is cost-effective for businesses needing large-volume email dispatch?

Sendy is a self-hosted email marketing application that integrates with Amazon SES to send bulk emails cost-effectively, suitable for businesses with large subscriber bases. Discover Sendy

4. Which email marketing software offers affordability and ease of use?

SendPortal is an open-source, self-hosted email marketing software focused on affordability and ease of use, featuring powerful API integrations and multi-workspace support. Learn more about SendPortal

5. What platform can handle high volume email sending and offers a full JSON API?

Listmonk is a self-hosted, open-source newsletter and email marketing platform designed for high volume email sending, featuring customizable templates and a full JSON API. Explore Listmonk

6. Which plugin integrates with Joomla for email marketing needs?

AcyMailing is a newsletter and email marketing plugin for Joomla that supports email creation, list segmentation, scheduled sending, and detailed statistics. Discover AcyMailing

7. What is a cost-effective, open-source newsletter manager?

phpList is an open-source newsletter manager suitable for large email lists, offering campaign creation, subscriber management, detailed statistics, and automation. Learn more about phpList

8. Which open-source CRM includes email marketing features?

EspoCRM is an open-source CRM with features for sales, marketing, and customer service, including email marketing campaign creation, reporting, and integrations with various add-ons. Explore EspoCRM

9. Which email marketing module integrates with an all-encompassing suite?

Odoo Email Marketing is a module within the Odoo suite that helps you send emails, track opens and clicks, and integrates seamlessly with other Odoo apps. Learn more about Odoo Email Marketing

10. What tool focuses on automated customer journeys with a no-code interface?

Laudspeaker is an open-source solution for building automated customer journeys across email, SMS, and Slack, featuring a no-code interface and various integrations. Discover Laudspeaker

References

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.