Top 10 Free Alternatives to Moz in 2025

As SEO continues to evolve, there are numerous tools available that can aid webmasters in optimizing their sites without breaking the bank. Here is a detailed rundown of the top 10 free alternatives to Moz in 2025, complete with their key features and data points.

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1. Google Search Console

Website: Google Search Console
Description: Google Search Console is an indispensable tool for website owners, offering insight into how your site is performing in Google Search results.
Data Points:
Search Performance: Identifies keywords that drive traffic, your site's average ranking position, and click-through rates.
URL Inspection: Analyzes how Google crawls and indexes specific URLs.
Coverage Report: Helps identify indexing errors and issues.
Sitemaps: Monitors your XML sitemaps to aid Google in finding your content.
Mobile Usability: Evaluates and flags mobile-friendly issues on your site.

2. Google Analytics

Website: Google Analytics
Description: Google Analytics provides thorough tracking and reporting of website traffic, giving valuable insights into user behavior.
Data Points:
Audience Overview: Insights into visitor demographics, interests, and behavior.
Traffic Sources: Identifies the origin of your website visitors.
Behavior Tracking: Tracks popular pages, bounce rates, and time spent on pages.
Conversion Tracking: Monitors goals and conversions, like form submissions or purchases.
Real-Time Data: Displays current user activity on your site.

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3. Ahrefs Webmaster Tools

Website: Ahrefs Webmaster Tools
Description: Ahrefs Webmaster Tools offers limited free access to some powerful features of Ahrefs.
Data Points:
Site Audit: Analyzes SEO issues and provides recommendations (limited to 10,000 crawl credits per project per month).
Backlink Checker: Identifies who is linking to your website.
Organic Keywords: Displays keywords your site ranks for in search results.
Referring Domains: Lists the number of unique websites linking to your site.
Top Pages: Identifies pages on your site attracting the most backlinks.

4. Google PageSpeed Insights

Website: Google PageSpeed Insights
Description: Evaluates website speed and usability, giving suggestions to enhance performance.
Data Points:
Performance Score: A 0-100 score indicating your site's speed and performance.
Lab Data: Detailed metrics such as First Contentful Paint and Largest Contentful Paint.
Opportunities: Suggestions for improving page load time.
Diagnostics: Highlights performance issues that impact user experience.
Mobile and Desktop Analysis: Offers separate reports for mobile and desktop performance.

5. SEOptimer

Website: SEOptimer
Description: SEOptimer offers a free SEO audit tool for analyzing a website across numerous data points and additional free SEO tools.
Data Points:
Overall SEO Score: A grade summarizing your website's SEO performance.
On-Page SEO Analysis: Evaluates title tags, meta descriptions, and header tags.
Performance Analysis: Assesses website speed and optimization.
Backlink Analysis: Reviews the number and quality of backlinks.
Usability Analysis: Tests website accessibility and mobile friendliness.

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6. AnswerThePublic

Website: AnswerThePublic
Description: This tool provides keyword ideas by visualizing search queries around a specific keyword.
Data Points:
Questions: Visualizes questions people ask regarding your keyword.
Prepositions: Shows keywords using prepositions related to your main keyword.
Comparisons: Displays comparisons related to your keyword.
Alphabetical Keywords: Offers an alphabetical list of keyword suggestions.
Visual Representation: Presents data in an easy-to-understand visual format.

7. Ubersuggest

Website: Ubersuggest
Description: A comprehensive SEO tool for keyword research, content ideas, and competitive analysis.
Data Points:
Keyword Overview: Offers search volume, SEO difficulty, and paid difficulty for keywords.
Content Ideas: Suggests ideas based on keywords.
Competitor Analysis: Insights into top-ranking pages for specific keywords.
Backlink Data: Shows backlink profiles of domains.
Domain Overview: A snapshot of your site's SEO performance.

8. Backlinko Free Keyword Research Tool

Website: Backlinko Free Keyword Research Tool
Description: Powered by Semrush data, Backlinko offers a comprehensive free keyword research tool.
Data Points:
Keyword Search Volume: Monthly search frequency for keywords.
Related Keywords: Lists similar keywords to target.
Low Competition Keywords: Helps spot easier-to-rank keywords.
Fresh Content Ideas: Generates content ideas from keyword data.
Extensive Database: Leverages Semrush’s database of 26.2 billion keywords.

9. Small SEO Tools

Website: Small SEO Tools
Description: A collection of free SEO tools for various purposes including keyword research, backlink checking, and plagiarism checking.
Data Points:
Backlink Checker: Analyzes backlinks pointing to a website.
Keyword Position Checker: Checks keyword rankings on Google.
Plagiarism Checker: Ensures content originality.
Website Authority Checker: Measures domain authority.
Meta Tag Generator: Creates meta tags for better SEO.

10. Keyword Tool Dominator

Website: Keyword Tool Dominator
Description: A versatile free keyword research tool for various platforms.
Data Points:
Real-Time Keyword Suggestions: Provides real-time keyword ideas.
Multiple Platforms: Supports keyword research for Google, YouTube, Amazon, eBay, and more.
Long-Tail Keywords: Helps find long-tail keyword opportunities.
Up-to-Date Sources: Utilizes current keyword sources.
Free to Use: Offers unlimited usage without limitations.

These tools provide valuable options for those seeking free alternatives to Moz, each with its own set of features and strengths to help you enhance your SEO strategy.

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FAQ

1. What is Google Search Console and what does it offer?

Google Search Console is a free service by Google that allows you to monitor, maintain, and troubleshoot your site's presence in Google Search results. It offers insights into search performance, URL inspection, indexing errors, and mobile usability. Learn more about Google Search Console

2. How does Google Analytics help website owners?

Google Analytics is a free web analytics service that tracks and reports website traffic. It provides valuable data on user behavior, demographics, traffic sources, and conversion tracking. Explore Google Analytics

3. What can you do with Ahrefs Webmaster Tools for free?

Ahrefs Webmaster Tools offers a site audit, backlink checking, and insight into organic keywords. It provides essential SEO recommendations to help improve your site's performance. Discover Ahrefs Webmaster Tools

4. How does Google PageSpeed Insights improve website performance?

Google PageSpeed Insights analyzes the speed and usability of your website on multiple devices, offering a performance score and suggestions for improving page load times. Learn more about Google PageSpeed Insights

5. What features does SEOptimer's free version include?

SEOptimer provides a comprehensive SEO audit, analyzing elements such as on-page SEO, performance, backlinks, and usability. Check out SEOptimer

6. How does AnswerThePublic provide keyword ideas?

AnswerThePublic visualizes search queries around a specific keyword, offering question-based suggestions, prepositions, comparisons, and alphabetical keyword lists. Explore AnswerThePublic

7. What features are available in Ubersuggest's free version?

Ubersuggest offers keyword research, content ideas, competitor analysis, and backlink data, helping users improve their SEO strategies. Discover Ubersuggest

8. What does the Backlinko Free Keyword Research Tool offer?

This tool, powered by Semrush data, provides keyword search volumes, related keywords, low competition keywords, and content ideas based on a vast keyword database. Learn more about Backlinko Free Keyword Research Tool

9. What are some key tools provided by Small SEO Tools?

Small SEO Tools offers a variety of tools including a backlink checker, keyword position checker, plagiarism checker, website authority checker, and meta tag generator. Explore Small SEO Tools

10. How can Keyword Tool Dominator help with keyword research?

Keyword Tool Dominator provides real-time keyword suggestions across multiple platforms, including Google, YouTube, Amazon, and eBay, helping users find long-tail keywords and up-to-date sources. Check out Keyword Tool Dominator

References

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.