Fe/male Switch
Fe/male Switch: Your Startup Facilitator & Incubator for Women

Top 10 Free Alternatives to Mailchimp in 2025

Top 10 Free Alternatives to Mailchimp in 2025

Top 10 Free Alternatives to Mailchimp in 2025

Mailchimp has been a leading email marketing platform for years. However, many users seek alternatives based on budget, features, ease of use, or integration needs. Here's a detailed look at the top 10 free Mailchimp alternatives available in 2025.
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1. MailerLite

  • Free Plan Details:
  • Up to 1,000 subscribers
  • 12,000 emails per month
  • Automation tools (like welcome series)
  • Landing pages and pop-ups
  • A/B testing capabilities
  • Best For: Most users, especially those needing a robust free plan and user-friendly interface.
  • Features: Drag-and-drop editor, subscriber management, segmentation, visual automation builder.
  • Ease of Use: Simple interface, easy to navigate, and ideal for beginners.
  • Value: Feature-rich free plan and affordable paid plans.
  • Support: Email support available for free plan users.
  • Learn more about MailerLite

2. Brevo (Formerly Sendinblue)

  • Free Plan Details:
  • Unlimited contacts
  • Up to 300 emails per day
  • Basic CRM and sales tools
  • SMS marketing
  • Transactional emails
  • Best For: Small businesses and startups looking for a budget-friendly option with CRM.
  • Features: Email marketing, CRM, sales automation, chat, SMS, and transactional emails.
  • Scalability: Easy to scale up from free to paid plans as needed.
  • Cost-Effectiveness: Affordable, especially for low-volume email senders.
  • Segmentation: Easy segmentation and personalization options.
  • Learn more about Brevo
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3. Klaviyo

  • Free Plan Details:
  • Full access to features
  • Tailored for e-commerce, especially Shopify users.
  • Limited email sends
  • Limited contacts
  • Best For: Ecommerce businesses, particularly those using Shopify.
  • Features: Advanced segmentation, personalization, customer behavior data, revenue analytics, pre-built flows.
  • Reporting: Superior reporting capabilities compared to some alternatives.
  • Automation: Strong automation features.
  • Integration: Deep integration with e-commerce platforms.
  • Learn more about Klaviyo

4. Substack

  • Free Plan Details:
  • Free to use.
  • Built-in reader network to drive subscriptions.
  • 10% cut of paid subscriptions.
  • Best For: Newsletter businesses and individual writers.
  • Features: Ideal for beginners, with a built-in reader network.
  • Simplicity: Very easy to use, with a straightforward design.
  • Monetization: Perfect for those planning to run a paid newsletter.
  • Limitations: Lacks sponsorship features and is not designed for complex business campaigns.
  • Explore Substack

5. Moosend

  • Free Plan Details:
  • 30-day free trial to send unlimited emails
  • Up to 1,000 subscribers
  • Email marketing tools for small businesses
  • Best For: Users looking for an affordable option with advanced features
  • Features: Automation, landing pages, and segmentation options.
  • Ease of Use: Known for its user-friendly interface.
  • Affordability: Low-priced paid plans.
  • Support: Customer support available for free trials and paid users.
  • Learn more about Moosend
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6. Omnisend

  • Free Plan Details:
  • 500 emails per month
  • Limited contact list
  • Multi-channel campaigns (email, SMS, push notifications)
  • Best For: E-commerce businesses wanting multi-channel integration.
  • Features: Email, SMS, web push notifications, automation, and inventory sync.
  • Focus: User-friendly platform focused on eCommerce.
  • Automation: Good for multi-channel automation.
  • Integration: Good integrations for e-commerce and WordPress.
  • Explore Omnisend

7. HubSpot Marketing Hub

  • Free Plan Details:
  • Limited tools for website creation, sales, customer service, and email marketing
  • Free CRM
  • Best For: Larger teams needing an all-in-one platform.
  • Features: Website creation, CRM, email marketing, sales, and customer service tools.
  • Integration: Offers a wide range of integrations.
  • Scalability: Suitable for growing businesses.
  • Analytics: Robust reporting and analytics dashboard.
  • Learn more about HubSpot Marketing Hub

8. ActiveCampaign

  • Free Plan Details:
  • Offers 14-day free trial (no free plan)
  • Best For: Advanced marketers and agencies needing detailed automation.
  • Features: Advanced automation, CRM, sales automation, behavioral triggers, and email marketing.
  • Automation: Superior email automation capabilities.
  • Customization: Highly customizable.
  • Complexity: Has a steeper learning curve.
  • Learn more about ActiveCampaign

9. Sender

  • Free Plan Details:
  • Limited email sends and features
  • Best For: Creating rich email templates.
  • Features: Email marketing, automation, SMS, and transactional emails.
  • Simplicity: User-friendly with good template design options.
  • Deliverability: Solid systems and good deliverability rates.
  • Affordability: Generous free plan for testing the platform.
  • Learn more about Sender

10. EmailOctopus

  • Free Plan Details:
  • Limited email sends and features
  • Best For: Users seeking a low-cost solution with simple features.
  • Features: Email marketing, segmentation, and automation options.
  • Ease of Use: Simple interface.
  • Cost-Effectiveness: Good value for its feature set.
  • Scalability: Suitable for small to medium-sized businesses.
  • Explore EmailOctopus
These are some of the best free Mailchimp alternatives available in 2025. Each has its unique strengths, so consider your specific needs when choosing the right tool.
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FAQ

1. What is the best alternative for users needing a robust free plan and user-friendly interface?
MailerLite is ideal for most users due to its feature-rich free plan and easy-to-navigate interface. Learn more about MailerLite
2. Which alternative is best for small businesses and startups?
Brevo (formerly Sendinblue) offers a budget-friendly option with CRM and scalability. Discover Brevo
3. What can benefit e-commerce businesses, particularly those using Shopify?
Klaviyo is tailored for e-commerce, offering advanced segmentation, automation, and deep Shopify integration. Explore Klaviyo
4. Which platform is best for newsletter businesses and individual writers?
Substack is great for newsletter businesses and individual writers, offering free usage and built-in reader network. Learn more about Substack
5. What alternative offers a 30-day free trial with advanced features?
Moosend provides a 30-day free trial allowing users to experience its advanced features like automation and segmentation.
6. Which platform is ideal for e-commerce businesses wanting multi-channel integration?
Omnisend is perfect for e-commerce businesses with its multi-channel campaigns, including email, SMS, and push notifications. Discover Omnisend
7. Which alternative is an all-in-one platform suitable for larger teams?
HubSpot Marketing Hub is an all-in-one solution offering tools for website creation, CRM, and more. Explore HubSpot
8. What option is best for advanced marketers needing detailed automation?
ActiveCampaign is best for advanced marketers, offering superior email automation and customization options. Learn more about ActiveCampaign
9. Which free alternative is great for creating rich email templates?
Sender is known for its good template design options and solid deliverability rates. Learn more about Sender
10. What alternative is best for users seeking low-cost solution with simple features?
EmailOctopus offers a free plan with basic email marketing capabilities, making it cost-effective for small to medium-sized businesses. Discover EmailOctopus

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
  • Skill Lab: Micro-modules covering essential startup skills
  • Virtual Startup Building: Create or join startups and tackle real-world challenges
  • AI Co-founder (PlayPal): Guides users through the startup process
  • SANDBOX: A testing environment for idea validation before launch
  • Wellness Integration: Virtual activities to balance work and self-care
  • Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:
  • 3,000+ female entrepreneurs in the community
  • 100+ startup tools built
  • 5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
2025-08-03 07:22 Top Alternatives