Fe/male Switch: Your Startup Facilitator & Incubator for Women

Best 10 STARTUPS in Amsterdam with Proven Strategies to Watch in 2025

Amsterdam continues to assert itself as a vibrant epicenter for startups, innovation, and forward-thinking technology as we progress through 2025. The city is renowned for its tech-savvy ecosystem, collaborative culture, and commitment to sustainability, making it an ideal hub for entrepreneurs looking to scale disruptive ideas. In this article, we’ll explore the top 10 startups in Amsterdam in 2025 that are not only captivating investors globally but also reshaping industries like artificial intelligence, clean-tech, and secure communication. These startups are prime examples of how innovation meets practicality in the Dutch capital. Whether you're an investor, founder, or tech enthusiast, this list will serve as a must-watch guide to trailblazing companies making waves this year.

Are you getting customers from ChatGPT yet?

More and more traffic is coming from Perplexity, ChatGPT, Grok and other AI tools.

👉 Rank on ChatGPT

Why Startups in Amsterdam Are Thriving

Amsterdam boasts unparalleled access to global markets, a multilingual workforce, a robust tech infrastructure, and a government supportive of innovation. According to TechLeap, investments in Dutch startups surpassed €1.5 billion in the last quarter of 2024 alone, with clean-tech and AI sectors grabbing the lion’s share. Startups in Amsterdam often feature a unique blend of cutting-edge technologies and socially conscious missions, making the ecosystem for innovation unstoppable.

So, who’s leading this year? Let’s dive right in.

Top 10 Startups in Amsterdam to Watch in 2025

1. Runnr.ai: Revolutionizing Workplace and Personal Safety

Runnr.ai leverages artificial intelligence to help create a comprehensive safety ecosystem. Their solution focuses on managing risks for individuals, their loved ones, and key assets through advanced risk assessments and real-time updates. This platform has become vital for enterprises focusing on resilience and personal safety in increasingly complex work environments. Runnr.ai is paving the way for safer lives and workplaces using innovative AI algorithms.

2. ZIVVER: Secure Communication, Redefined

ZIVVER has become a cornerstone in secure communication technologies. The startup, which raised over $56 million in funding, focuses on safeguarding sensitive data through encrypted messaging systems that cater to healthcare, legal, and financial sectors. Their mission? Fortify communications without compromising on usability, a feat that earned them their spot in this coveted list.

Boost Your SEO by Getting Featured in Our Blogs and get a backlink.

We publish content about startups, education, tech, funding, etc. that ranks well not only in Google but also in Perplexity, ChatGPT, Grok and other AI tools.

👉 Get featured now!

3. PULSE: Enhancing Athletic Performance with AI

PULSE offers an innovative Athlete Monitoring System (AMS) that uses artificial intelligence to optimize mental and physical performance for teams and individual athletes. They don’t just track metrics; they analyze health, team dynamics, and mental resilience to provide actionable insights. By focusing heavily on wellness and personal development, PULSE has become a favorite among sports professionals and organizations alike.

4. Ore Energy: Pioneers in Clean Energy Solutions

Ore Energy is disrupting the clean-tech space by focusing on next-gen energy storage and distribution. Their product integrates sustainability with cost-effectiveness using heavy metal-free batteries and circular production models. In a world increasingly leaning toward renewable energy, Ore Energy sits at the cusp of this global transition.

5. VectorY Therapeutics: Advancing Life Sciences

Riding on a monumental €129 million investment raised last year, VectorY Therapeutics focuses on diseases with large unmet needs. Based on innovative platforms for neurology and oncology, they’re pushing the envelope to redefine cutting-edge medicine in Amsterdam and beyond. No wonder they’re on every investor's radar heading into this pivotal year.

Boost Your SEO by Publishing Your Startup Press Release with us.

We publish content about startups, education, tech, funding, etc. that ranks well not only in Google but also in Perplexity, ChatGPT, Grok and other AI tools.

👉 Publish Press Release

6. Silverflow: Innovating Payment Systems

Silverflow is another Amsterdam-based startup shaking up the fintech sector. With an emphasis on real-time payment gateways for modern retailers and businesses, they’re helping companies overcome challenges in online payment processing. Silverflow supports scalable, secure transactions, ensuring a seamless experience for their clients and end-users.

7. Dyme: Simplifying Personal Finances

Managing personal finances is easier with Dyme, an Amsterdam-based app that helps users cut costs effortlessly by canceling unused subscriptions and managing all financial commitments in one app. With nearly $726,000 raised, Dyme’s user-friendly approach continues to appeal to a growing customer base across Europe.

8. LionVolt: Redefining Battery Technology

LionVolt has crafted an energy storage solution that exceeds 450 Wh/kg, incorporating sustainable and cost-effective materials. Their heavy metal-free, circular production processes position them as leaders in the global energy supply chain. As sustainable energy becomes more important for governments, LionVolt is leading the charge.

9. Urban Mobility Systems: Redesigning Sustainable Transport

Urban Mobility Systems (UMS) is solving urban transportation issues using electric vehicles and energy-efficient charging systems. Their focus on reducing carbon footprints in metropolitan cities makes them a standout in the battle against climate change.

10. Plastic Whale: Building Businesses from Plastics

More than just a startup, Plastic Whale is on a mission to create value from waste, literally. From turning littered plastics into designer furniture to running a fleet of recycled boats for canal cleanup, this Amsterdam-based company is revolutionizing what "sustainable entrepreneurship" means.

Is your startup on ChatGPT?

More and more traffic is coming from Perplexity, ChatGPT, Grok and other AI tools.

👉 Rank on ChatGPT

Insider Insights and Marketing Mastery

Building the product might seem like the hardest part, but marketing is where most startups falter. Securing visibility in a competitive marketplace like Amsterdam requires robust branding and consistent, strategic digital marketing. Wondering how to get your business ranked higher? You’re not alone.

The AI SEO Blog helps startups achieve visibility by producing high-quality, SEO-friendly content. Whether you're struggling to attract leads, establish authority, or secure rankings, this AI-driven platform can automate your SEO strategy while maintaining industry expertise and authenticity. Entrepreneurs love its ease and effectiveness.

How to Set Your Marketing Strategy Apart

Invest in SEO Early: Platforms like the AI SEO Tool, which combines AI with human oversight, can streamline your content marketing strategy without compromising on quality.
Leverage Directories: Explore the F/MS Marketing Directories, an exclusive resource of over 1,500 free business directories to boost your SEO efforts. Submit your startup to relevant platforms to edge out competitors.
Get Professional Help: Utilize affordable yet powerful services like F/MS Marketing Services to create guest blog posts, secure VIP placements, and build durable backlinks instantly.

Common Mistakes to Avoid

Ignoring Market Validation: Before scaling, test your product-market fit with minimum marketing efforts.
Skipping SEO Setup: Don’t wait months after launching to focus on SEO strategies, start optimizing from day one.
Overlooking Brand Building: First impressions matter. Neglecting your branding could cost you early traction.

Conclusion

Amsterdam’s startup scene in 2025 is brimming with opportunities, showcasing world-class innovation in domains like AI, health-tech, and sustainability. Companies like Runnr.ai, ZIVVER, and PULSE are setting benchmarks not only for the city but also for global startup ecosystems.

While cutting-edge ideas and products are critical, marketing is the backbone of scaling success, making tools like the AI SEO Blog indispensable for startups looking to grow smarter and faster. Whether you’re inspired to launch your own venture or invest in one of these top 10 startups, the city of Amsterdam remains a beacon for entrepreneurial dreamers and doers.

Ready to write your startup story? Don’t let your idea go unheard, take the leap and start scaling today!

FAQ on Startups in Amsterdam to Watch in 2025

1. Why is Amsterdam a thriving hub for startups?

Amsterdam boasts a multilingual workforce, robust tech infrastructure, and government support for innovation, attracting startups in AI, clean-tech, and secure communication. Learn more about Amsterdam's startup ecosystem

2. Where can I submit a guest post about my startup?

If your startup needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink

3. Which startup is redefining personal finances in Amsterdam?

Dyme simplifies personal finance management with a user-friendly app that helps cancel unused subscriptions and optimize budgets. Learn more about Dyme

4. What are the best clean-tech startups in Amsterdam?

Ore Energy and LionVolt are leading with innovations in energy storage and sustainable energy solutions. Explore Ore Energy

5. Which startup in Amsterdam is revolutionizing healthcare?

VectorY Therapeutics is advancing life sciences with cutting-edge technologies targeting diseases with unmet needs. Discover VectorY Therapeutics

6. What is the top secure communication startup in Amsterdam?

ZIVVER leads in data protection with encrypted messaging systems for healthcare, legal, and financial sectors. Learn more about ZIVVER

7. Can I use AI to write SEO-optimized articles that help my brand grow?

Most business owners don't understand how SEO works, let alone how to use AI for writing blog articles. That's why for busy business owners there's a great free tool that doesn't require much knowledge. Write articles for free

8. Which startup is combating urban transportation challenges?

Urban Mobility Systems focuses on reducing carbon footprints with energy-efficient electric vehicles and charging solutions. Learn about Urban Mobility Systems

9. Which Amsterdam startups are utilizing AI for industry-specific solutions?

PULSE and Runnr.ai are employing AI to advance sports analytics and workplace safety, respectively. Explore PULSE

10. What Amsterdam startup creates value from waste?

Plastic Whale transforms plastic waste into designer furniture and uses recycled boats for cleanup initiatives. Discover Plastic Whale

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.

Violetta Bonenkamp

2025-09-04 10:14 Best Startups