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Best 10 Startups in Buenos Aires to Watch in 2025: Top Innovators Driving Change

Best 10 Startups in Buenos Aires to Watch in 2025: Top Innovators Driving Change

The bustling streets of Buenos Aires are not just a testament to Argentina's vibrant culture but also its thriving entrepreneurial spirit. In 2025, the Argentine capital remains one of the largest startup hubs in Latin America, renowned for its game-changing ventures in fintech, health tech, agritech, and more. If you're an entrepreneur, investor, or tech enthusiast, you’ll want to keep your eyes on Buenos Aires' top startups leading the charge for innovation and economic growth this year.
With robust funding rounds, groundbreaking ideas, and a supportive ecosystem, these startups encapsulate why Buenos Aires is a must-watch city for 2025. In this article, we dive into the 10 best startups redefining industries right here in Buenos Aires, how they’re solving modern-day challenges, and why they matter to Argentina and beyond.
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Why Buenos Aires is a Top Startup Hub in 2025

Argentina’s capital isn’t just a cultural icon; it’s a fertile ground for innovation. According to a 2025 report, Buenos Aires hosts over 1,200 tech startups, employing more than 115,000 tech professionals. The city is also witnessing a projected 16% annual growth in the tech sector, supported by heavy investments totaling over $2 billion in the past year.
Thanks to a combination of highly skilled talent, low operational costs, and an appetite for disruption, Buenos Aires continues to attract global attention. Startups here are breaking barriers in fintech, blockchain, e-commerce, and agritech, key industries shaping Latin America's future.

The Best Startups in Buenos Aires You Must Know

The following startups have consistently stood out for their innovative solutions, impressive funding, and global impact.

1. Ualá: Revolutionizing Fintech in Argentina

One of Buenos Aires' unicorns, Ualá, is simplifying personal finance with its intuitive digital banking app. It allows users to budget, save, and make payments seamlessly. With over $300 million raised during its Series E funding in 2024, Ualá continues to lead Argentina’s fintech revolution.
Why Watch Them? They’re bringing millions into the formal financial ecosystem, making financial inclusion a reality in Latin America.

2. Pomelo: Making Fintech Accessible for All Businesses

Pomelo is reshaping digital banking infrastructure by offering APIs, dashboards, and tools for businesses to create custom virtual accounts and cards. Their $40 million Series B funding underscores their success and potential.
Why Watch Them? They’re giving both startups and enterprises the tools to innovate with payment solutions tailored to specific needs.
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3. MercadoLibre: Argentina’s E-Commerce Titan

With a valuation of $23 billion, MercadoLibre is not just one of the most valuable tech companies in Argentina but a global success story in e-commerce and logistics.
Why Watch Them? MercadoLibre has been a gold standard for growing startups aiming for regional expansion and global recognition.

4. Kilimo: Big Data for Smarter Water Management

Kilimo is at the intersection of agritech and sustainability, empowering farmers through a Big Data-enabled platform for water usage optimization. The company raised $7.5 million in Series A funding, a testament to its impactful innovation.
Why Watch Them? As water scarcity grows, Kilimo’s solution is becoming indispensable for climate-conscious farming.

5. Caspr Biotech: Hacking Healthcare with CRISPR

A pioneer in biotech innovation, Caspr Biotech has developed CRISPR-based diagnostic tools for quicker, more accurate detection of viruses and genetic markers.
Why Watch Them? Their groundbreaking technology positions them among global healthcare disruptors.
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6. Henry: Transforming Tech Education

Henry offers a revolutionary income-share agreement (ISA) educational model, providing aspiring developers access to world-class tech education without upfront costs. The investment pays off only after students secure employment.
Why Watch Them? They’re creating a new precedent for accessible and scalable tech education in Latin America.

7. Workana: Freelancing for Latin America

Founded in 2012, Workana has grown into the leading freelancing platform in Latin America. It connects businesses with skilled professionals for a variety of projects, boosting remote work culture.
Why Watch Them? As remote work continues to expand, Workana is leveraging this global trend effectively in regional markets.

8. Afluenta: Democratizing Finance

Afluenta operates a peer-to-peer lending model that provides SMEs and individuals easier access to capital.
Why Watch Them? They’re playing a key role in narrowing the financial inclusion gap by making credit more accessible.

9. Roxom: A Multi-Asset Cryptocurrency Exchange

Positioned as the world’s first cryptocurrency and stock exchange catering to both beginners and experts, Roxom innovates in decentralized finance (DeFi).
Why Watch Them? The adoption of blockchain continues to rise, and Roxom is ahead of the curve.

10. Koibanx: Blockchain Solutions for Real-World Problems

By leveraging blockchain for processes like payments and asset management, Koibanx is creating secure, efficient solutions for institutions and businesses.
Why Watch Them? Their blockchain innovations have far-reaching implications beyond finance, opening new opportunities in many industries.
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How to Use These Insights for Your Startup Success

Success in the Buenos Aires startup scene stems from more than just a groundbreaking idea. Here's how you can emulate these top innovators:
  1. Validate Before You Build: Use MVPs to test your idea. Gather feedback and iterate.
  2. Master SEO: Without marketing, good products disappear. Learn more about the F/MS Marketing Directories to build crucial backlinks and boost your visibility.
  3. Pitch Perfectly: Ensure your business model and value proposition are crystal clear, just like Ualá or Kilimo.

Common Mistakes to Avoid

  • Ignoring Marketing Early: Many founders wait too long to market their product. Start before your launch.
  • Scaling Too Quickly: Premature scaling stretches resources and can ruin startups' foundations.
  • Lack of Customer Feedback: Engage users actively and tailor your product to their needs.

Conclusion

Whether it’s fintech trailblazers like Ualá or health disruptors like Caspr Biotech, Argentina’s vibrant startup ecosystem continues to thrive in 2025. These 10 startups exemplify innovation, resilience, and forward-thinking strategies that not only address contemporary challenges but also pave the way for a better future.
Looking to join their league? Remember, great products need great positioning. Harness tools like SEO automation and marketing directories to fuel your growth. Buenos Aires isn’t just a city of opportunity, it’s a launchpad for global impact.

FAQ on the Best Startups in Buenos Aires to Watch in 2025

1. Which startups are driving fintech innovation in Buenos Aires?

Ualá and Pomelo are leading the fintech revolution in Buenos Aires. Ualá simplifies personal finance through its digital banking app, while Pomelo offers infrastructure for businesses to create custom virtual accounts and cards. Learn more about Ualá | Discover Pomelo

2. Where can I submit a guest post about my startup?

If your startups needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink

3. Which agritech startup is making a global impact from Buenos Aires?

Kilimo is leveraging Big Data to optimize water usage for farmers, helping combat water scarcity. Their solutions promote sustainable farming practices. Learn more about Kilimo

4. What’s the most successful e-commerce tech company in Argentina?

MercadoLibre is Argentina’s e-commerce titan, with a valuation of $23 billion and global recognition for its innovation in retail and logistics. Discover MercadoLibre

5. How is Buenos Aires contributing to health tech advancements?

Caspr Biotech is using CRISPR-based diagnostics for faster and accurate virus detection, positioning itself at the forefront of biotech innovation. Learn more about Caspr Biotech

6. Which platform is driving freelancing growth in Latin America?

Workana connects businesses with remote professionals for diverse projects, solidifying its position as the leading freelancing marketplace in Latin America. Learn more about Workana

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8. Which startup is pushing decentralization through blockchain in Buenos Aires?

Koibanx utilizes blockchain technology to transform payment systems and asset management, delivering impactful real-world solutions. Discover Koibanx

9. Is there a startup making waves in peer-to-peer lending in Buenos Aires?

Afluenta democratizes finance in Latin America with its innovative peer-to-peer lending model that bridges individuals and SMEs with accessible credit. Explore Afluenta

10. What startup is helping build tech skills through innovative education models?

Henry uses income-share agreements (ISA) to provide high-quality tech education, enabling students to pay tuition only after securing employment. Learn more about Henry

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
  • Skill Lab: Micro-modules covering essential startup skills
  • Virtual Startup Building: Create or join startups and tackle real-world challenges
  • AI Co-founder (PlayPal): Guides users through the startup process
  • SANDBOX: A testing environment for idea validation before launch
  • Wellness Integration: Virtual activities to balance work and self-care
  • Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:
  • 3,000+ female entrepreneurs in the community
  • 100+ startup tools built
  • 5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
2025-09-05 04:31 Best Startups