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TOP 10 Startups in Jakarta to WATCH in 2025: Lessons and Growth Tips for Founders

TOP 10 Startups in Jakarta to WATCH in 2025: Lessons and Growth Tips for Founders

Jakarta is rapidly becoming a global hotspot for innovative startups. With its robust digital ecosystem and increasing support for entrepreneurs, the city serves as a launchpad for transformative businesses disrupting old industries and creating new ones. A combination of youthful demographics, digital adoption, and investor interest in the region has made 2025 a breakout year for many startups in Jakarta.
In this article, we’ll explore the 10 most promising startups in Jakarta for 2025, their groundbreaking contributions, statistics that reflect their growth and potential, and actionable lessons to inspire founders worldwide.
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Why Jakarta is a Breeding Ground for Startups

Jakarta contributes significantly to Indonesia's $146 billion digital economy. The city is also home to a flourishing pool of talent, incubators, and accelerators. Government programs like the regulatory sandbox and private partnerships further set a fertile stage for startups to thrive.
Notable sectors leading the charge include financial technology (fintech), healthcare, education, and logistics. Here’s a look at how specific businesses are dominating these verticals in 2025.

Top 10 Must-Watch Startups in Jakarta

1. Gojek

Gojek remains a powerhouse in mobility, logistics, and digital payments. Evolving beyond its ride-hailing origins, the company’s “super-app” now includes groceries, healthcare access, and financial services, a one-stop platform for daily life.
  • Why it’s successful: Gojek’s competitive edge lies in its adaptability and AI-powered innovations to improve delivery efficiency and user engagement.
  • Lesson for founders: Diversify within your ecosystem and let customers integrate multiple needs into your product seamlessly.
Learn more about Gojek’s multi-service platform here.

2. eFishery

This agritech marvel leverages IoT and AI capabilities to revolutionize aquaculture. eFishery now connects thousands of fish farmers through a scalable platform offering data-driven feed optimization and efficient marketplace solutions.
  • Why it’s successful: By addressing inefficiencies in aquaculture, eFishery has unlocked untapped potential in sustainable food production.
  • Lesson for founders: Solving systemic inefficiencies in traditional industries can create a scalable business model.
Discover how eFishery is reshaping Indonesia's agritech sector.
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3. Halodoc

Healthcare meets convenience with Halodoc, the go-to digital health platform in Indonesia. With new features like at-home labs and partnerships with over 30 insurance providers, Halodoc’s ecosystem simplifies access to vital health services.
  • Why it’s successful: Halodoc’s ability to combine user-centric features with government support has propelled its reach nationwide.
  • Lesson for founders: Get user validation early by addressing widespread pain points in health accessibility or affordability.
Learn more about their innovative approach on Halodoc’s rapid growth from 2023 to 2025.

4. Zenius

Zenius is bringing revolutionary changes to Indonesia’s education landscape through gamified learning and personalized AI tutoring.
  • Why it’s successful: By redefining e-learning for younger generations, Zenius has doubled user engagement this year, thanks to adaptive interactive content.
  • Lesson for founders: Leverage cutting-edge technology, like AI, to personalize user experiences for higher satisfaction and retention rates.
Discover the future of edtech with Zenius and its rise.

5. Tonik

The first digital-only neobank in Indonesia, Tonik, offers instant loans, high-yield savings, and a gamified banking experience designed to attract the Gen Z audience.
  • Why it’s successful: Their early focus on customer-centric service has strengthened their foothold in Indonesia’s burgeoning fintech sector.
  • Lesson for founders: Prioritize user feedback loops for features aligned with the cultural and digital preferences of the market.
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6. Bobobox

This pod hotel startup provides hyper-modern, space-efficient, and affordable accommodations for millennials and digital nomads across major Indonesian cities.
  • Why it’s successful: Bobobox stands out with its tech-first approach, featuring smartphone-controlled pods and IoT-enabled comfort.
  • Lesson for founders: Micro-niche segmentation can unlock massive customer loyalty in untapped markets.
Discover Bobobox's inexplicable customer growth.

7. Kargo

A rising logistics star in Jakarta, Kargo uses AI to optimize freight movement, with a focus on B2B matchmaking and operational streamlining.
  • Why it’s successful: Efficient matchmaking between truckers and businesses reduces costs and increases capacity utilization.
  • Lesson for founders: Look at innovations in supply chains using central AI to unlock operational efficiencies.

8. Xfers

Providing an easy way for businesses to handle digital payments, Xfers builds the backend infrastructure driving Indonesia’s cashless transition.
  • Why it’s successful: Xfers helps small and medium businesses adopt payment gateways for scaling online transactions.
  • Lesson for founders: Keep your service laser-focused on partnership-friendly API designs.

9. Warung Pintar

Warung Pintar is digitizing local mom-and-pop stalls (warungs) into hyperconnected retail networks that thrive in the modern competitive environment.
  • Why it’s successful: By blending e-commerce capabilities and financial inclusion, Warung Pintar supports sustainable urban communities.
  • Lesson for founders: Empower bottom-of-pyramid ecosystems for long-term impact.

10. SIRCLO

E-commerce infrastructure startup SIRCLO empowers brands to achieve omnichannel success through analytics dashboards, scalable platforms, and targeted outreach tools.
  • Why it’s successful: Their data-centric focus enables businesses to both scale and understand consumer preferences better.
  • Lesson for founders: Provide measurable ROI tools for your target user segment wherever possible.
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Crucial Tip: Marketing First, Not Product

While these startups shine today, half of them wouldn’t be on our list without outstanding marketing strategies. The key to validating your startup idea isn’t just building a fantastic product but making sure people know about it early on.
This is where F/MS Marketing Services can help. From high-quality backlinks to guest blogging features, F/MS ensures your startup is spotlighted in ways that optimize traffic and conversions. Check out F/MS Marketing Services to capitalize on your market strategy without needing a full in-house marketing team.
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Key Mistakes to Avoid When Scaling Your Startup

  1. Rushing without validation: Without early-prototype feedback, you risk creating products that lack market-fit.
  2. Ignoring localization: Startups thrive when their product speaks directly to the region’s cultural values.
  3. Over-rigidity: Stay adaptable; what works for 2025 might not work a month later.

Final Thoughts

Jakarta’s top startups in 2025 showcase how bold ideas backed by technology are reshaping not just Indonesia, but the global market. These companies are living proof of how to tackle big problems with unique solutions.
If you’re an entrepreneur, there’s no better time than now to leverage AI-driven tools, focus strongly on marketing from day one, and learn from those who’ve carved paths before you. Start marketing smarter and faster with platforms like F/MS AI SEO Blog, your shortcut to staying competitive in the evolving digital landscape!
If these startups have inspired you, share this post with fellow founders or on your LinkedIn. Let’s celebrate innovation and grow stronger together!

FAQ on Top Startups in Jakarta to Watch in 2025

1. Why is Jakarta considered a hotspot for startups?

Jakarta contributes significantly to Indonesia's $146 billion digital economy, boasting a young, tech-savvy population, robust entrepreneurial support structures, and growth-friendly government regulations. Sectors like fintech, healthcare, education, and logistics are leading this transformation. Read more about Jakarta's startup ecosystem

2. Where can I submit a guest post about my startup?

If your startups needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink

3. Which Jakarta startup is revolutionizing the aquaculture industry?

eFishery leverages IoT and AI to optimize aquaculture, providing data-driven solutions for fish and shrimp farmers. It connects thousands of farmers, solving inefficiencies in the industry. Learn about eFishery's impact in agritech

4. How is Gojek expanding beyond ride-hailing services?

Gojek has evolved into a super-app offering services like groceries, financial products, and healthcare. Its adaptability and AI-driven innovations have made it a leader in Jakarta’s digital ecosystem. Explore Gojek's transformative services

5. Which startup is revolutionizing healthcare accessibility in Indonesia?

Halodoc is streamlining healthcare with features like at-home lab tests and partnerships with over 30 insurance providers. Its user-friendly approach is reshaping healthcare access in Indonesia. Discover Halodoc's story

6. How is Bobobox redefining accommodations in Indonesia?

Bobobox offers pod hotels with smartphone-controlled pods and IoT-enabled comfort, targeting millennials and digital nomads. The startup’s innovative approach makes it stand out in the hospitality sector. Find out more about Bobobox

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8. How is Warung Pintar supporting local communities?

Warung Pintar is enabling mom-and-pop shops (warungs) with modern, digital tools to thrive in competitive environments, creating sustainable solutions for small businesses. Learn more about Warung Pintar's initiatives

9. What startup is leading the shift towards cashless payments in Indonesia?

Xfers is simplifying digital payments for businesses by providing backend infrastructure that supports Indonesia’s transition to a cashless economy. Learn about Xfers' role in fintech

10. Which startup is revolutionizing education with AI in Jakarta?

Zenius is transforming education with gamified learning and AI-powered personalized tutoring, making e-learning more engaging for Indonesia’s younger generations. Discover Zenius' contribution to edtech

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
  • Skill Lab: Micro-modules covering essential startup skills
  • Virtual Startup Building: Create or join startups and tackle real-world challenges
  • AI Co-founder (PlayPal): Guides users through the startup process
  • SANDBOX: A testing environment for idea validation before launch
  • Wellness Integration: Virtual activities to balance work and self-care
  • Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:
  • 3,000+ female entrepreneurs in the community
  • 100+ startup tools built
  • 5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
2025-09-04 10:32 Best Startups