Hannah Fry once said:
"The invisible pieces of code that form the gears and cogs of the modern machine age, algorithms have given the world everything from social media feeds to search engines and satellite navigation to music recommendation systems."
startup school | digital marketing
Boost your success with SEO
Most people use the Internet to learn about new products. Your creation will not be an exception. Both search engines' and human attention's possibilities are limited and for your product to truly fly you need to make it visible. Search Engine Optimization will help you with this endeavour if you play your cards right.
This module will teach you how to do so.
- forming the right mindset
- making your website visible
- finding the right content
- optimizations
- developing SEO strategy
- what is SEO
- what is SEM
- how to set it up correctly
- how to properly manage your website
- how to manage content
- how to make people learn about your product
- reading presentations: 3-5 hours
- doing assignments: 2-5 hours
Alexandra Radova, intro to "Digital Marketing" Module | Fe/male Switch Startup Game for Women
Unlock Insights: Knowledge Presentations
Dive into a treasure trove of knowledge!
Here, you’ll discover presentations that cover key topics in the startup world. Whether it's a solo gem or a series of insightful talks, each presentation is designed to equip you with the skills and insights you need to thrive. Get ready to learn, absorb, and apply what you find to your entrepreneurial journey.
Here, you’ll discover presentations that cover key topics in the startup world. Whether it's a solo gem or a series of insightful talks, each presentation is designed to equip you with the skills and insights you need to thrive. Get ready to learn, absorb, and apply what you find to your entrepreneurial journey.
Unlocking the Power of Digital Marketing
As an aspiring entrepreneur, diving into the world of digital marketing can feel like a maze. But don't sweat it! This module is your roadmap. We break down the essentials like SEO, social media, and content marketing so you can get your startup noticed.
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SEO is Your Best Friend
Search Engine Optimization (SEO) helps get your product in front of the right people. Without it, your website might as well be a hidden treasure. Think of SEO as your secret weapon to rank higher and attract organic traffic. -
Know Your Audience
Understanding your target market is crucial. Create buyer personas to identify who you’re talking to. Tailor your marketing messages to resonate with them. Speak their language, and they'll listen. -
Content is Queen
Quality content drives engagement. Share stories, tips, and guides that add value. It builds trust and positions you as an authority in your niche. Plus, it keeps your audience coming back for more. -
Leverage Social Media
Platforms like Instagram and Pinterest are game-changers for visual brands. Showcase your products, connect with followers, and run targeted ads. The more you engage, the more loyal customers you'll gain. -
Measure & Adjust
Use tools like Google Analytics to track your marketing efforts. Keep tabs on what’s working and what’s not. Data doesn’t lie, so tweak your strategy based on real insights. -
Network & Collaborate
Team up with other female entrepreneurs. Joint ventures can amplify your reach. Plus, you’ll gain fresh perspectives and support. Remember, you're not alone in this journey!
Now's the time to check up on your progress. Take our theory quiz - it's FREE and you can do it as many times as your heart desires.
Want more? We've got some badass tasks waiting for you.
Check out Taskinator - our AI will give your work a once-over.
Or opt for an assignment from our Game Masters if you prefer the human touch. Both are available in the startup game.
Put your knowledge to the Test
Describe your business idea in a sentence and get 10 business name ideas in a few seconds. Don't waste time on a name, start building a business.
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Wrap-Up & Next Steps
You've made it to the end of this module, and guess what?
You're one step closer to being a startup pro! Take a moment to reflect on what you've learned. Jot down key takeaways, insights, or even a funny meme that sums it all up. Your thoughts matter, and they help solidify your knowledge. Ready to crush it? After this, gear up for the next module where we dive even deeper into the world of startups. Let's keep this momentum going!
You're one step closer to being a startup pro! Take a moment to reflect on what you've learned. Jot down key takeaways, insights, or even a funny meme that sums it all up. Your thoughts matter, and they help solidify your knowledge. Ready to crush it? After this, gear up for the next module where we dive even deeper into the world of startups. Let's keep this momentum going!
Jump on board for the Next Module. You'll love it!
Unlock the power of social media marketing: Social media 101 module
Master effective strategies with our Social Media 101 module to leverage social media for your startup's visibility and growth. Learn to excel in the digital space!