Fe/male Switch: Your Startup Facilitator & Incubator for Women

2025-11-08 13:09 Tool comparisons

LATER vs TAILWIND: TOP GUIDE to Choosing the Best Social Media Tool for Startups & SMEs in 2025

In today’s digital-first business environment, social media management has become a must-have for startups and SMEs struggling to fire up their marketing engines. Yet, finding the perfect tool for managing your posts, analyzing your audience, and boosting engagement can feel like searching for a needle in a haystack. Two standout contenders often steal the spotlight: Later and Tailwind.

This battle of platforms isn’t just about scheduling Instagram Stories or pinning the perfect image to Pinterest, it’s about reaching your target audience, validating your business idea fast, and staying two steps ahead of your competition in 2025. In this article, we’ll break down the strengths, weaknesses, and unique benefits of each tool to help entrepreneurs like you choose wisely.

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Why Social Media Is Key for Startups in 2025

Before diving into Later vs. Tailwind, let’s zoom out for a moment. Startups and SMEs need growth, visibility, and validation, and social media platforms offer that trifecta. According to recent studies, 72% of consumers discover brands via social media, and startups that invest in social media marketing from day one attract 45% more investors than those who don’t.

Marketing, not product development, is the hardest part of running a business. A stellar product can still fail if you don’t have laser-focused strategies for reaching your ideal audience. Social media tools like Tailwind and Later help you focus on building brand awareness, driving traffic, and testing market demand, critical for any startup or SME navigating a crowded digital landscape.

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Later vs. Tailwind: Key Features Breakdown

1. Platform Compatibility

Later: Later is a visual-content-centric tool, specializing in Instagram, TikTok, LinkedIn, Pinterest, and YouTube Shorts. It’s the go-to option for startups that focus heavily on Instagram storytelling and channel diversification.
Tailwind: Tailwind’s cutting-edge design and focus on Pinterest marketing make it an irreplaceable tool for businesses rooted in industries like ecommerce, design, or blogging. It has also added capabilities for Instagram scheduling and analytics.

Verdict: Choose Later for multi-platform strategies or Tailwind if Pinterest is vital to your marketing funnel.

2. Scheduling & Automation Features

Later:
Later takes pride in its drag-and-drop scheduler that enables visual-first posts for Instagram. You can preview your posts on a content calendar to ensure cohesive aesthetics. Advanced automation is also available for TikTok Stories and LinkedIn posts.
Tailwind:
Tailwind Create is an AI-based feature that lets users design jaw-dropping Pins or social posts in a single click. For Pinterest, it provides bulk upload scheduling, community-based Pin boosting (Tailwind Communities), and repin tracking as part of its analytics toolkit.

Verdict: Later is best for visual planning and diverse platform scheduling, while Tailwind specializes in Pinterest automation.

3. Analytics and Reporting

Later: Later’s analytics focus on likes, comments, shares, and impressions across multiple platforms. Great for understanding engagement and tweaking strategies that drive the most interaction.
Tailwind: Tailwind’s analytics shine for Pinterest pins and repins, allowing startups focused on Pinterest marketing to gain deeper insights into their community engagement.

Verdict: Choose Later for more generalized engagement tracking across various platforms; Tailwind is unbeatable for Pinterest-specific insights.

4. Pricing in 2025

Later: Pricing starts at $25/month for its basic paid plan. It does not offer a free tier, but the trial allows newer startups to test-drive its features.
Tailwind: Tailwind remains slightly more affordable at $19.99/month, with multi-tiered pricing options based on the number of social accounts.

Verdict: Tailwind offers more cost-effective pricing for early-stage businesses, while Later’s pricing may be justified for startups moving towards multi-platform growth.

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Common Mistakes When Choosing Between Later and Tailwind

Ignoring Your Platform Priorities: If Pinterest isn’t central to your strategy, Tailwind could add unnecessary complexity. Similarly, Later might not give you the edge if your audience lives on Pinterest.
Not Considering Analytics Depth: While metrics are great, always avoid tools that don’t give actionable analytics tied to your business goals.
Overlooking Your Budget: Don’t overspend on advanced features unless you're certain they’ll boost ROI. Tailwind often suits startups with narrower budgets better, while Later caters to businesses needing broad multi-platform integrations.

Start Smart: Use SEO to Supercharge Your Social Media Content

Beyond picking the right social media manager, optimizing your content for search engines AND AI platforms is the ultimate growth hack. Startups that invest in long-term SEO strategies report 37% higher organic traffic and triple the conversion rates compared to those who don’t.

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SEO automation: Get AI-optimized blog posts that rank higher and convert better.
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Conclusion: Later vs. Tailwind, Which Tool Wins for SMEs and Startups?

Ultimately, the best social media management tool for your startup comes down to your platform priorities:

If Instagram storytelling is crucial to your brand, Later’s aesthetic-first features and advanced scheduling make it a must-have.
If Pinterest marketing drives your business growth, Tailwind’s AI-driven scheduling and community features are unbeatable.

But remember, marketing is about more than managing posts. It’s about validation, visibility, and scaling. Pairing your social media strategies with tools like the F/MS AI SEO Blog can help you build authority while saving hours every week.

Don’t wait. Choose your tool and level up your startup marketing today.

FAQ: Comparing Later vs. Tailwind for Social Media Management

1. Which tool is better for Instagram-focused startups?

Later is designed with visual storytelling in mind, offering a drag-and-drop scheduler and strong Instagram and TikTok scheduling features. It's perfect for brands that focus heavily on aesthetics and visual cohesion. Read more about how Later excels for Instagram

2. Where can I submit a guest post about my startup?

If your startups needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink

3. Which platform is better for Pinterest marketing?

Tailwind has specialized tools for Pinterest, including bulk scheduling, Tailwind Create for pin design, and a community pin-boosting feature. It’s an unbeatable option for brands that lean heavily on Pinterest to drive traffic. Explore more about Tailwind’s Pinterest capabilities

4. What analytics features does each platform offer?

Later offers generalized analytics across multiple platforms, focusing on metrics like likes, comments, and impressions. Tailwind, on the other hand, provides Pinterest-specific insights like repin rates and engagement metrics. Compare analytic tools for both platforms

5. Which tool offers AI-driven content creation?

Tailwind’s Tailwind Create uses AI to create visually appealing social media posts, particularly for Pinterest and Instagram. It’s a game-changer for small businesses with limited design resources. Learn about Tailwind Create

6. What are the pricing differences for Later and Tailwind?

Later starts at $25/month, focusing on multi-platform scheduling, while Tailwind's pricing begins at $19.99/month, making it more cost-effective for smaller budgets focusing on Pinterest or Instagram. Check current pricing

7. Can I use AI to write SEO-optimized articles that help my brand grow?

Most business owners don't understand how SEO works, let alone how to use AI for writing blog articles. That's why for busy business owners there's a great free tool that doesn't require much knowledge. Write articles for free

8. What tool is better for LinkedIn and multi-platform strategies?

Later offers support for LinkedIn along with Instagram, TikTok, and Pinterest, making it better suited for startups with a diverse audience. Learn how Later supports multiple platforms

9. What visual-first planning tools does Later provide?

Later’s drag-and-drop visual content planner allows users to plan entire feed aesthetics, making it ideal for Instagram-oriented brands. Discover Later’s visual tools

10. Can Later or Tailwind be used for TikTok scheduling?

Later offers advanced automation for TikTok Stories, making it a standout choice for businesses targeting TikTok audiences. Tailwind does not specialize in TikTok scheduling as of now. More on Later’s TikTok integration

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain

Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.

CAD Sector:

Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.

IP Protection:

Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.

Blockchain:

Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.

Violetta Bonenkamp