Startup tools

Google Ads: Powerful Ad Campaign Tool for Startups

Advertising your startup

Google Ads is an online advertising platform developed by Google, which allows businesses to create and display ads on the search engine results page and on the Google Display Network. Using Google Ads, businesses can target specific audiences, demographics and keywords, ensuring that their ads are served to the right people and at the right time, resulting in increased visibility and, ultimately, more conversions.

Through a bidding system, businesses can set the budget and decide how much they want to spend on each click or impression their ads receive. This pay-per-click (PPC) model helps make advertising more cost-effective and allows businesses to better control their ad spend. Ads can be in the form of text, image, video, or a combination of formats, providing flexibility for businesses to connect with their audience in a more engaging manner. Google Ads also offers detailed analytics and performance tracking, empowering businesses to make informed decisions about ad spend and to refine their targeting strategy based on performance data.

Google Ads is not free. You'll set a budget for your ads and only pay when someone clicks on them (cost-per-click or CPC) or when your ads receive a certain number of impressions (cost-per-thousand-impressions or CPM). However, setting up a Google Ads account and exploring the platform is free. Sometimes, Google offers promotional credits to new advertisers to help them start with their first campaign, but the service itself is not free.
Discover what you can do with Google ads here!