Fe/male Switch: Your Startup Facilitator & Incubator for Women

2025-10-30 07:51 Tool comparisons

Best SEO Tools for Startups in 2025: Screaming Frog vs Keywords Everywhere

In the startup world, generating traffic and ranking high on search engines are non-negotiable goals for gaining visibility and validating your business idea. In 2025, startups and small-to-medium enterprises (SMEs) are spoiled for choice with an array of SEO tools, but two names continue to spark debates among SEO professionals and entrepreneurs alike: Screaming Frog and Keywords Everywhere. Which one should you choose, especially when resources are scarce, and every dollar and click count?

This article dives deep into comparing these tools, highlighting their strengths, shortcomings, and which to pick based on your business goals. Let’s explore the data, actionable tips, and a comprehensive breakdown to determine the best SEO solution for your startup in 2025.

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Why SEO and Keyword Research Are Startup Essentials

No matter how great your product or solution is, the hardest part remains marketing, not building. If your customers can’t find you online, your startup is effectively invisible. This is where SEO steps in, a highly cost-effective way to attract your target audience, understand their needs through keywords, and ensure that you become their go-to solution.

But here’s the challenge: SEO can quickly become overwhelming. That’s why choosing the right tools to simplify your SEO strategy is vital. Screaming Frog and Keywords Everywhere are both viable options, but they serve different purposes.

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More and more traffic is coming from Perplexity, ChatGPT, Grok and other AI tools.

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Screaming Frog: The Technical SEO Powerhouse

When it comes to technical SEO and on-page analysis, Screaming Frog is an industry leader. This desktop program crawls your website to identify links, images, and on-page components such as headers, meta descriptions, and broken links.

Key Features

Comprehensive Site Auditing: Screaming Frog’s SEO Spider identifies duplicate content, missing tags, and crawl errors, allowing you to fix foundational issues.
Custom Filters: Use its highly customizable filters to look for specific issues such as title lengths, missing metadata, or server errors.
API Integrations: Integrate with Google Analytics, Search Console, and even PageSpeed Insights to enrich your data.
Scalability: Can handle websites with thousands of pages efficiently.
Cost: Free for smaller sites; $259/year for the premium version with advanced features.

Who Should Use Screaming Frog?

Screaming Frog is best for:

Startups and SMEs with technical know-how or access to SEO professionals.
Websites with an extensive number of pages (e.g., e-commerce or resource hubs).
Entrepreneurs who value deep insights over surface-level metrics.

Limitation: For non-technical founders, the technical jargon can feel overwhelming. While the depth of information Screaming Frog provides is impressive, being able to apply it requires a good understanding of technical SEO.

To see how Screaming Frog has helped businesses optimize their on-page SEO, check this guide on SEO analytics tools.

Keywords Everywhere: The Keyword Research Sidekick

Unlike Screaming Frog, Keywords Everywhere is not a crawler; it’s a versatile browser extension allowing you to perform keyword research directly in Google search results.

Key Features

Real-Time Metrics: Displays search volume, cost per click (CPC), and competition right next to Google search entries.
One-Time Payment Model: You buy credits rather than subscribing to a monthly plan, making it affordable for sporadic use.
Platform Coverage: Works on YouTube, Bing, Amazon, and other platforms, making it great for multi-channel SEO.
Competitor Insights: Analyse what keywords competitors are ranking for, giving you actionable insights.
Cost: Starting at $10 for 100,000 credits; highly budget-friendly for startups.

Boost Your SEO by Getting Featured in Our Blogs and get a backlink.

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Who Should Use Keywords Everywhere?

Keywords Everywhere is ideal for:

Entrepreneurs just starting with SEO and focusing on content marketing.
Founders needing budget-friendly tools to validate content ideas or market demands.
SMEs without a dedicated SEO team, who want easily digestible data.

Limitation: While convenient for real-time keyword insights, Keywords Everywhere lacks the robust technical SEO features offered by Screaming Frog.

Check this list of the best SEO tools for beginners to understand why Keywords Everywhere is a favorite for content-driven startups.

Screaming Frog vs Keywords Everywhere: Which is Best for Startups and SMEs?

The choice between these tools largely depends on the current goals of your startup.

For Comprehensive Technical Analysis: Screaming Frog is unbeatable when it comes to identifying and fixing backend SEO issues. If you’re launching a website and want to ensure it’s optimized for crawling and ranking, go with Screaming Frog.
For Content and Keyword Strategy: If your primary aim is to rank blog posts, optimize product listings, or pick keywords to target through search ads, Keywords Everywhere is simpler, faster, and more cost-effective.
For Hybrid Needs? Pairing Both Tools: Many growing SMEs use Screaming Frog to ensure their website's architecture aligns with SEO best practices, and Keywords Everywhere to create targeted, effective content.

How to Use SEO Tools to Validate Your Business

Before diving headfirst into building a product, validate your startup idea by understanding what your customers are searching for. This way, strong SEO doesn’t just drive traffic, it validates demand. For tools tailored to startups, the F/MS AI SEO Blog Tool serves as an invaluable resource to generate high-ranking keyword-optimized articles automatically.

Using AI to Scale SEO Without Losing Quality

While traditional tools like Screaming Frog and Keywords Everywhere are fantastic, they demand significant hands-on effort. For startups aiming to focus on product development while building an online presence, the F/MS AI Article Writer offers the perfect middle ground.

What makes it unique? AI-generated blogs and social posts are edited by humans to maintain quality while ensuring you rank across search engines like Google and in evolving SEO spaces like AI chatbots (i.e., ChatGPT, Perplexity).

Common Mistakes Startups Must Avoid with SEO Tools

Over-analyzing Data: Screaming Frog’s massive reports can lead to decision paralysis. Stay focused on the top action items.
Neglecting Content Marketing: Ignoring Keywords Everywhere’s insights for blog posts and ads means missing out on easy wins in organic traffic.
Skipping Regular Updates: SEO isn’t ‘set and forget.’ Both tools should be revisited as your website and strategy evolve.

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Final Verdict: Screaming Frog vs Keywords Everywhere

In 2025, startups can thrive with either Screaming Frog or Keywords Everywhere, if they align the tool’s strengths to their business needs. For technical SEO and site audits, Screaming Frog is the clear winner. For content creation and keyword analysis, Keywords Everywhere is practical and economical.

Want to jump ahead of your competitors? Consider integrating F/MS AI SEO tools to automate your strategy, freeing your time to validate and scale your product.

SEO is no longer an optional skill, it’s the cornerstone of a well-rounded startup launch. Make the right choice today, and let your startup shine.

FAQ on Screaming Frog vs Keywords Everywhere for Startups in 2025

1. What are Screaming Frog and Keywords Everywhere used for?

Screaming Frog is designed for technical SEO tasks like website audits, while Keywords Everywhere focuses on keyword research and content optimization. Read more about Screaming Frog and Keywords Everywhere

2. Where can I submit a guest post about my startup?

If your startups needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink

3. Which tool is better for technical SEO?

Screaming Frog is the better tool for technical SEO as it identifies issues like duplicate content, broken links, and crawl errors. It is widely used by SEO professionals for in-depth site analysis. Discover Screaming Frog's technical SEO capabilities

4. Is Keywords Everywhere better for content-driven startups?

Yes. Keywords Everywhere provides keyword metrics directly in search results, making it ideal for content creators and startups focusing on content marketing. Learn more about Keywords Everywhere

5. Are both tools expensive for startups and SMEs?

Screaming Frog costs $259/year for the premium version, while Keywords Everywhere has a credit-based model starting at $10, making it more affordable for smaller budgets. Compare SEO tool pricing

6. Can both tools be used together?

Yes, many startups combine Screaming Frog for technical audits with Keywords Everywhere for keyword research to create a holistic SEO strategy. Learn about combining SEO tools

7. Can I use AI to write SEO-optimized articles that help my brand grow?

Most business owners don't understand how SEO works, let alone how to use AI for writing blog articles. That's why for busy business owners there's a great free tool that doesn't require much knowledge. Write articles for free

8. How do Keywords Everywhere help with competitor analysis?

Keywords Everywhere allows you to analyze competitors’ target keywords and their rankings, helping you identify gaps and opportunities. Explore competitor analysis with Keywords Everywhere

9. What are the limitations of Screaming Frog and Keywords Everywhere?

Screaming Frog can feel overwhelming due to its technical nature, while Keywords Everywhere lacks the robust technical SEO features required for comprehensive site diagnostics. See tool limitations

10. Which tool should I choose for my startup in 2025?

If you need technical audits, go with Screaming Frog. For keyword research, Keywords Everywhere is simpler and more budget-friendly. Opt for both if you have diverse SEO requirements. Decide the best tool for your business

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain

Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.

CAD Sector:

Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.

IP Protection:

Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.

Blockchain:

Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.

Violetta Bonenkamp