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2025-11-24 07:44 Tool comparisons

Best Email Marketing Automation Tools in 2025: How to Choose Between Constant Contact and Omnisend

Best Email Marketing Automation Tools in 2025: How to Choose Between Constant Contact and Omnisend

Email marketing has long been a cornerstone for customer engagement and sales, but in 2025, choosing the right automation tool is critical for startups and SMEs. Two big players, Constant Contact and Omnisend, have emerged as top contenders, but how do you decide which platform will work best for your business? With automation driving efficiency and data offering deeper insights, the stakes for selecting the right tool couldn’t be higher.
Whether you're running an e-commerce store, a tech startup, or a small consulting firm, this guide provides actionable insights, comparisons, and tips to help you make an informed choice while optimizing your marketing efforts.
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Why Email Marketing is a Startup’s Secret Weapon

Before diving into the tools, let’s address a common misconception: building the product is not the hardest part of launching a startup. Marketing is. You can create the most innovative solution to a problem, but if no one knows it exists, your business is sunk. That’s why email marketing should be one of your first strategies, it’s cost-effective, scalable, and allows startups to validate ideas by engaging directly with their audience.
Leveraging email automation tools like Constant Contact or Omnisend enables startups to:
  • Build relationships with leads and customers.
  • Test marketing campaigns before scaling big.
  • Generate revenue even on a tight budget.
  • Analyze data to refine audience targeting.
And tools like the AI SEO Blog from F/MS ensure your email content connects with your audience while also ranking high on Google and AI-driven platforms like ChatGPT and Perplexity. You don’t need to guess when you can rely on data.
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Constant Contact vs. Omnisend: Deep Insights for Your Decision

Ease of Use

Constant Contact is known for its intuitive interface, making it ideal for startups and SMEs with limited technical expertise. Users benefit from pre-designed templates, drag-and-drop functionality, and quick campaign setup.
On the other hand, Omnisend offers advanced automation workflows, making it slightly more complex but worth it for companies that rely heavily on e-commerce. If your business model includes online sales, Omnisend integrates seamlessly with platforms like Shopify and WooCommerce.

Key Features

Constant Contact’s Highlights
  • Event and Social Media Marketing: Beyond email, the platform includes tools for event promotion, polls, and surveys.
  • Ease of Design: Perfect for creating HTML emails without coding.
  • Built-in CRM: Offers basic contact management and segmentation tools.
Omnisend’s Highlights
  • Ecommerce-Focused Automation: Features like cart abandonment emails, product recommendations, and the ability to embed products into email campaigns.
  • SMS and Push Notifications: Multichannel marketing that extends beyond just email.
  • Advanced Segmentation: Automatically categorizes frequent buyers versus at-risk segments.
Both tools have their merits, but if you're running a startup built around products or services sold online, Omnisend’s tailored features may give you an edge.

Pricing

Both tools offer competitive pricing, but the choice depends on your needs:
Constant Contact Pricing
Their pricing tiers are straightforward, with plans starting at ~$12 per month for basic email marketing and scaling upward for more advanced features. Visit Constant Contact’s Pricing Page for the full breakdown.
Omnisend Pricing
Expect slightly higher costs at ~$16 per month but with broader functionality for e-commerce. Omnisend’s free plan includes some valuable features like segmentation and automation workflows, though limited to 500 emails per month. Check out Omnisend’s Pricing Guide for details.

Performance Ratings from Trusted Sources

According to PCMag's 2025 Email Marketing Overview:
  • Constant Contact scores 4.5/5 for ease of use.
  • Omnisend earns 4.6/5 for e-commerce integration.
Their feature sets and customer reviews indicate that Constant Contact is perfect for non-tech-savvy startups, whereas Omnisend is the go-to for businesses looking for sophisticated multi-channel marketing.
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How to Start Your Email Marketing Campaign

  1. Define your audience: Are you targeting existing customers, or building a brand from scratch?
  2. Automate your first campaign: Both platforms have pre-built workflows designed for beginners.
  3. A/B test content: Compare email headlines, design, and CTAs to see what resonates with your audience.
  4. Track analytics: Use built-in tools to monitor open rates, click rates, and conversions.
If you're unsure about what kind of content to write, try our F/MS AI Article Writer. With real-time human oversight, this SEO-driven tool doesn’t just rank your blog on Google, it helps optimize it for discovery on AI platforms like ChatGPT, ensuring your startup gets noticed from Day 1. Learn more here.

Top Mistakes to Avoid

  1. Starting without segmentation: Too many companies send mass emails without segmenting their audience. Omnisend’s tools can help avoid this.
  2. Ignoring multichannel marketing: Combining email, SMS, and push notifications (as supported by Omnisend) increases engagement rates.
  3. Overcomplicating workflows: For beginners, Constant Contact’s simplicity can be a lifesaver.
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Conclusion: Which Tool is the Best for You?

Choosing between Constant Contact and Omnisend comes down to one question: what does your business need right now?
  • Startups or SMEs needing ease-of-use tools for newsletters, event marketing, and social campaigns will thrive with Constant Contact.
  • E-commerce companies requiring advanced automation and multi-channel outreach should opt for Omnisend.
Additionally, optimizing every campaign with AI-driven SEO tools like the F/MS AI Article Writer can elevate your efforts from good to great by ensuring visibility across search engines and AI chatbot platforms.
Whichever tool you choose, make marketing your priority, it’s the lifeline of your business. After all, success is not just about having the right idea, but ensuring the right audience sees it.

FAQ on Choosing Between Constant Contact and Omnisend for Email Automation

1. What are the differences between Constant Contact and Omnisend?

Constant Contact is ideal for SMBs and startups requiring a user-friendly interface for email marketing and event promotions, while Omnisend specializes in advanced e-commerce marketing features like cart abandonment recovery and SMS campaigns. Learn more about their differences

2. Where can I submit a guest post about my startup?

If your startups needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink

3. Which tool has a better pricing structure for startups?

Constant Contact has a more straightforward and affordable pricing model, starting at around $12/month, whereas Omnisend offers advanced features for e-commerce businesses starting at $16/month, but with a more generous free tier for new businesses. Explore Constant Contact pricing | Check out Omnisend pricing

4. What makes Omnisend a better choice for e-commerce?

Omnisend offers standout features for e-commerce like product recommendations, cart-abandonment emails, and multi-channel marketing with SMS and push notifications. Learn about Omnisend features

5. Are there any customer reviews comparing the two platforms?

Yes, platforms like PCMag rate Constant Contact highly for ease of use (4.5/5) and Omnisend for its e-commerce focus (4.6/5). Read PCMag’s reviews

6. How do the automation features compare?

Constant Contact excels with pre-designed templates and ease of setup, while Omnisend offers more sophisticated automation workflows tailored to multi-channel campaigns for e-commerce. Compare automation tools here

7. Can I use AI to write SEO-optimized articles that help my brand grow?

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8. What type of business is best suited for Constant Contact?

Constant Contact is ideal for non-tech-savvy small businesses that need email marketing combined with event promotion, contact management, and easy social media integration. Check out more Constant Contact use cases

9. Can I use both tools together in some capacity?

While both tools are designed as standalone platforms, using them together isn’t commonly suggested, as they serve different niches, general email marketing vs. e-commerce automation. You’ll likely achieve greater efficiency by selecting one that fits your business type.

10. Where can I find more about free email marketing tools like these?

There are several alternatives, including MailerLite and Brevo, which offer free plans for startups. However, Omnisend's free plan is noted for including advanced features like segmentation and website tracking. Explore free email tools

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain

Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.
CAD Sector:
  • Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
  • She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
  • Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.
IP Protection:
  • Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
  • She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
  • Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.
Blockchain:
  • Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
  • She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
  • Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
  • Skill Lab: Micro-modules covering essential startup skills
  • Virtual Startup Building: Create or join startups and tackle real-world challenges
  • AI Co-founder (PlayPal): Guides users through the startup process
  • SANDBOX: A testing environment for idea validation before launch
  • Wellness Integration: Virtual activities to balance work and self-care
  • Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:
  • 3,000+ female entrepreneurs in the community
  • 100+ startup tools built
  • 5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.