Fe/male Switch: Your Startup Facilitator & Incubator for Women
2026-11-03 19:46 Tool comparisons

Omnisend vs Brevo (2027): Ecommerce Email and SMS vs All-Round Marketing and CRM, Free Plans, Pricing and Automation for Startups

Omnisend vs Brevo: Which Email Marketing Tool Fits Your Startup in 2027?

Omnisend and Brevo (formerly Sendinblue) both send email and SMS, but they are built for different businesses. Omnisend is an email, SMS and push platform for online stores, with ready-made flows for welcome, abandoned cart and post-purchase messages and direct connections to Shopify, WooCommerce, BigCommerce and Wix. Brevo is an all-round customer platform: email, SMS and WhatsApp campaigns, transactional email through API and SMTP, and a sales CRM with pipelines and deals in the same account. We checked both pricing pages (default view), Brevo's full feature table and both homepages in November 2026, so every plan, limit and price below is current for 2027 planning. If you are choosing between Brevo and a subscriber-priced email tool instead, read Brevo vs MailerLite. If your store is choosing between Omnisend and Klaviyo instead, see our Omnisend vs Klaviyo comparison.
Quick answer: choose Omnisend if you run an online store and want email, SMS and web push flows that react to carts and orders: the Free plan covers 500 emails a month to 250 contacts, and Standard showed $11.20 a month in the default view (a 30% discount for paying three months upfront). Choose Brevo if you are a startup that needs newsletters, product emails from your app and a simple CRM: the Free plan stores up to 100,000 contacts and sends up to 300 emails a day, and Starter starts at EUR 6.33 a month billed yearly. Brevo's free automation stops at 2,000 contacts, so growing stores often compare it with Omnisend's paid plans.
Are you getting customers from ChatGPT yet?

More and more traffic is coming from Perplexity, ChatGPT, Grok and other AI tools.

👉 Rank on ChatGPT

Omnisend vs Brevo at a Glance

OmnisendBrevo
What it isEmail, SMS and web push marketing for ecommerce brandsEmail, SMS and WhatsApp marketing, transactional messaging and a sales CRM
Free plan$0: 500 emails a month, 250 contacts, 500 web push notifications, no credit cardFree forever, no credit card: up to 300 emails a day once approved, up to 100,000 contacts
Paid plans (default view)Standard $11.20 and Pro $41.30 a month for 251 to 500 contacts with the 3-months-upfront deal; Custom above 150,000 profiles; billed in USDStarter EUR 6.33, Standard EUR 13.50, Professional EUR 449.08 a month billed yearly (EUR 7, 15 and 499 monthly); Enterprise custom
What sets the priceContacts (list size); Standard sends up to 12x your list, Pro is unlimited with fair useMonthly email volume; Starter and Standard start at 5,000 emails a month
AutomationPre-built ecommerce workflows (welcome, abandoned cart, post-purchase) on every planMultichannel automation limited to 2,000 contacts on Free and Starter, unlimited from Standard
SMS and other channelsSMS worldwide from $0.007 per message at high US volume; MMS in the US and Canada; web pushSMS to 180+ countries (credits extra); WhatsApp campaigns, popups and push from Professional
CRMNo sales pipeline listed; contacts, segments and reports for marketingSales Free: 1 pipeline and up to 50 open deals; paid Sales Essentials and Advanced packages
Support24/7 live chat and email on every plan, including FreeEmail support up to Standard; phone support on Professional
Sources: omnisend.com/pricing (default view, USD) and brevo.com/pricing (default view, EUR, yearly) plus Brevo's feature table and pricing reference, checked 3 November 2026.

Omnisend: Email, SMS and Push for Online Stores

Omnisend describes itself as email and SMS marketing for ecommerce and says more than 150,000 ecommerce brands use it. It connects to Shopify, Shopify Plus, BigCommerce, WordPress, WooCommerce, Wix, Shoplazza and Ecwid, and lists 330+ pre-built integrations plus open APIs. The core of the product is automation: workflows for welcome series, abandoned carts, post-purchase follow-ups and order and shipping confirmations, segments built from purchase history and engagement, and signup forms and popups that collect emails and phone numbers.
On the Omnisend pricing page (default view, November 2026: USD, list size 251 to 500, "Pay 3 months upfront (save 30%)" switched on):
  • Free: $0 a month, no credit card; 500 emails a month, 250 contacts and 500 web push notifications. Omnisend's FAQ says the Free plan includes all features, with only the email and contact limits.
  • Standard: $11.20 a month, shown as $33.60 today instead of $48.00 for the first three months, then billed monthly; 6,000 emails a month, 500 contacts, unlimited web push and the Omnisend Agent with 2 AI tools (forms and chat insights).
  • Pro: $41.30 a month ($123.90 instead of $177.00 for three months); unlimited monthly emails under a fair use policy, 2,500 contacts, unlimited web push, SMS from $0.007 per message and Agent Pro with 5 AI tools, including product recommendations and personalised send times.
  • Custom: for businesses with more than 150,000 active profiles; talk to sales.
  • Limits and extras: sending is capped at 500 emails a month on Free and 12 times your list size on Standard; local-currency prices are estimates and billing is in USD; SMS costs $0.009 to $0.007 per message depending on monthly volume.
Support and switching: Omnisend offers 24/7 live chat and email support on every plan, including Free, and a free migration of lists, flows, segments and templates that it says takes about five days. Accounts that spend at least $400 a month get a dedicated account expert. If you are choosing between ecommerce email tools, read our Omnisend vs Klaviyo comparison too.
Best for: Shopify, WooCommerce and other online stores that want cart, browse and post-purchase flows across email, SMS and push without hiring a developer.
Is your startup on ChatGPT?

More and more traffic is coming from Perplexity, ChatGPT, Grok and other AI tools.

👉 Rank on ChatGPT

Brevo: All-Round Marketing, Transactional Email and CRM

Brevo is the company formerly called Sendinblue; sendinblue.com now redirects to brevo.com. It calls itself one AI-powered customer platform for marketing and sales, with email, SMS, WhatsApp, live chat, a chatbot and web and mobile push, and says more than 600,000 customers use it. Every plan includes transactional email through REST API, SMTP and webhooks, so the same account can send your newsletter and the password resets or receipts from your product. Brevo connects to Shopify, WordPress, Stripe, Zapier and other tools, and its ecommerce features cover abandoned carts, product recommendations and loyalty.
On the Brevo pricing page (default view, November 2026: EUR, yearly billing with 10% off):
  • Free: free forever, no credit card. Brevo's FAQ says you can send up to 300 emails a day once your account is approved, and its pricing reference includes up to 100,000 marketing contacts.
  • Starter: EUR 6.33 a month billed yearly (EUR 7 monthly); from 5,000 emails a month, email and SMS (SMS credits sold separately), drag-and-drop editor, AI content generator, segmentation, forms and email support. One user; removing the Brevo logo is a paid add-on.
  • Standard: EUR 13.50 a month billed yearly (EUR 15 monthly); adds unlimited marketing automation workflows, A/B testing, send time optimisation, web and event tracking, 1 landing page, and no Brevo logo.
  • Professional: EUR 449.08 a month billed yearly (EUR 499 monthly); from 150,000 emails a month, 10 seats, WhatsApp, popups, mobile and web push, contact scoring, advanced ecommerce features such as back-in-stock alerts and coupons, and phone support.
  • Enterprise: custom price for companies with more than a million contacts, with multi-account management, a dedicated IP and SSO.
CRM and limits: Brevo's feature table shows a free sales CRM with 1 pipeline and up to 50 open deals, with unlimited pipelines and deals in the paid Sales Essentials and Sales Advanced packages. The same table limits multichannel automation to 2,000 contacts on Free and Starter and lists WhatsApp campaigns from Professional. In USD, Brevo's pricing reference (generated 29 September 2026) lists Starter at $9 and Standard at $18 a month.
Best for: startups that send newsletters and app emails from one account, B2B founders who want a free pipeline next to their email list, and teams with a large list that they email rarely.
Boost Your SEO by Getting Featured in Our Blogs and get a backlink.

We publish content about startups, education, tech, funding, etc. that ranks well not only in Google but also in Perplexity, ChatGPT, Grok and other AI tools.

👉 Get featured now!

What Changed Since the Old Version of This Comparison

  • Sendinblue is fully Brevo now. The old sendinblue.com address redirects to brevo.com.
  • Brevo's plans are Free, Starter, Standard, Professional and Enterprise, priced by monthly email volume, with automation capped at 2,000 contacts below Standard.
  • Brevo's free plan is bigger than the old article said: up to 100,000 contacts on top of the 300 emails a day.
  • Omnisend's plans are Free, Standard, Pro and Custom, priced by list size; the default view now shows a 30% discount for paying three months upfront.
  • Removed: an unsourced "$36 ROI for every dollar" statistic, per-plan claims we could not re-check, and links to third-party review sites.

Omnisend or Brevo: Which Should Your Startup Choose?

  • You run a Shopify, WooCommerce or Wix store: Omnisend. Its cart, browse and post-purchase flows are on every plan, and support is 24/7.
  • You need product emails from your app and a newsletter: Brevo, because transactional email through API and SMTP is on every plan. For a developer-first option, see SendGrid vs Constant Contact.
  • You sell B2B and track deals: Brevo's free CRM gives you one pipeline and up to 50 open deals. If you need deeper CRM, compare HubSpot vs ActiveCampaign.
  • You have a big list and email it rarely: Brevo Free, with up to 100,000 contacts and 300 emails a day.
  • You want SMS-led promotions: Omnisend Pro, with SMS from $0.007 per message at high US volume; Brevo also sells SMS credits for 180+ countries. Plan your texts with our SMS marketing strategy for startups.
  • You want WhatsApp campaigns: only Brevo lists them, from the Professional plan.
  • You want a free plan with more automation or your own server: compare free Mailchimp alternatives and open-source Mailchimp alternatives.
Boost Your SEO by Publishing Your Startup Press Release with us.

We publish content about startups, education, tech, funding, etc. that ranks well not only in Google but also in Perplexity, ChatGPT, Grok and other AI tools.

👉 Publish Press Release

How Founders Use Omnisend and Brevo

Ecommerce founders usually start with three automated flows before any newsletter: a welcome series for new subscribers, an abandoned cart reminder and a post-purchase thank-you. Service and software startups more often need a newsletter, a few onboarding emails and a place to track leads. Test both on their free plans, then upgrade only when you hit a limit.
For other pairings, see Constant Contact vs MailerLite, Autopilot (now Ortto) vs MailerLite and our older Sendinblue vs Mailchimp comparison. Plan what you spend on tools with the marketing budget calculator, turn your best emails into search traffic with the F/MS AI SEO Tool, and validate your startup idea with the first people who join your list.

FAQ About Omnisend vs Brevo

What is the main difference between Omnisend and Brevo?

Omnisend is built for online stores: email, SMS and web push with ecommerce flows such as abandoned cart and post-purchase. Brevo is an all-round platform for marketing and sales: email, SMS and WhatsApp campaigns, transactional email through API and SMTP, and a sales CRM.

Is Omnisend free?

Yes. In November 2026 Omnisend's Free plan cost $0 with no credit card and allowed 500 emails a month to 250 contacts, plus 500 web push notifications. Omnisend says the Free plan includes all features within those limits.

Is Brevo free?

Yes. Brevo's Free plan needs no credit card, includes up to 100,000 contacts and lets you send up to 300 emails a day once your account is approved. Automation on the Free plan is limited to 2,000 contacts.

How much does Omnisend cost in 2027?

In November 2026 the default view showed Standard at $11.20 and Pro at $41.30 a month for 251 to 500 contacts, with a 30% discount for paying three months upfront. Prices rise with your list size, and billing is in USD.

How much does Brevo cost in 2027?

In November 2026 the default view in EUR showed Starter at EUR 6.33, Standard at EUR 13.50 and Professional at EUR 449.08 a month billed yearly, or EUR 7, 15 and 499 paid monthly. Brevo's USD list prices were $9 for Starter and $18 for Standard. Prices rise with monthly email volume.

Which one is better for Shopify stores?

Omnisend is the closer fit: it is built for ecommerce, connects to Shopify, Shopify Plus, WooCommerce, BigCommerce and Wix, and includes cart and post-purchase flows on every plan. Brevo also connects to Shopify and has ecommerce features, with the advanced ones on Professional.

Does Omnisend have a CRM?

Omnisend's pricing page lists contacts, segments and reports for marketing but no sales pipeline or deal tracking. If you need a CRM with your email tool, Brevo includes a free sales CRM with 1 pipeline and up to 50 open deals.

Can Brevo send transactional emails from my app?

Yes. Brevo says every plan, including Free, gives access to transactional email through REST API, SMTP and webhooks, and it also offers transactional SMS and WhatsApp through its API.

Where can I submit a guest post about my startup?

You can publish a guest post in one of the Fe/male Switch startup blogs, which rank in Google and in AI tools like ChatGPT and Perplexity. Get a quality backlink.

Can I use AI to write SEO articles that grow my email list?

Yes. The F/MS AI SEO Tool turns a keyword into an article built to rank on Google and to be cited by AI assistants, so more readers reach your signup form.

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.