Fe/male Switch: Your Startup Facilitator & Incubator for Women

2025-10-30 07:37 Tool comparisons

Majestic vs Keyword Planner: PROVEN Tips and Tools for Better SEO and Keyword Research in 2025

As an entrepreneur, founder, or small business owner in 2025, you know that SEO is no longer optional, it’s necessary for competing in today’s digital-first marketplace. From ranking higher on search engines to building your startup’s authority, mastering SEO and keyword research is the first step toward sustained growth. But when it comes to choosing the right tool for this process, the question still stands: Majestic vs Keyword Planner, what is the best choice?

In this article, we'll evaluate the strengths and weaknesses of both tools, share insights on their best use cases, and recommend a few extra solutions that can help startups and SMEs optimize their marketing efforts.

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Why SEO Should Be Your Marketing Priority

Building a product is the easy part; marketing it is the challenge for most startups. Without a strong SEO strategy, even the best innovations can go unnoticed. SEO doesn’t just help you rank on Google, it validates your idea, drives targeted traffic, and converts visitors into customers. If done right, SEO can level the playing field, allowing small businesses to compete against larger organizations in the same niche.

For startups and SMEs looking to secure growth, doing keyword research right is one of the most critical first steps in this validation process. And here's where tools like Google Keyword Planner and Majestic shine.

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Majestic vs Keyword Planner: Features and Strengths

1. Majestic: Backlink Kingpin

Majestic has built its reputation as one of the best tools for backlink analysis. It provides in-depth insights into link-building opportunities, referring domains, and competitor backlink profiles. Its most iconic features, Trust Flow and Citation Flow, allow you to measure the quality and influence of a website’s backlinks, a key factor in driving SEO results.

Best Suited For: Businesses looking to improve domain authority, build a strong backlink profile, or analyze competitors’ link strategies.
Notable Weakness: Majestic is not a comprehensive keyword research tool. Its keyword insights are limited, which may require users to invest in an additional tool solely for keyword analysis.
Explore Majestic’s offerings in detail by heading to their official page.

2. Google Keyword Planner: The Keyword Mastro

If Majestic rules the backlink kingdom, Google Keyword Planner holds the crown for keyword research. Integrated with Google Ads, it provides a wealth of keyword data, including estimated search volume, competition, and suggestions for new terms.

Best Suited For: Startups and SMEs aiming to identify high-traffic keywords, refine PPC campaigns, and target a specific niche or audience.
Notable Weakness: Google Keyword Planner is tied to Google Ads and often prioritizes terms with ad spend potential rather than purely organic opportunities. Additionally, organic-focused startups may feel limited by the ad-driven structure.

For more information, you can visit the Google Keyword Planner overview.

Head-to-Head Comparison: Which Tool for Your Startup?

FeatureMajesticGoogle Keyword Planner

Primary Use Case

Backlink analysis and domain authority

Keyword research and PPC optimization

Affordable?

Moderate (starts at $49.99/month)

Free (with a Google Ads account)

Learning Curve

Steeper

Beginner-friendly

Best For

Enterprises and large-scale campaigns

Startups and SMEs with smaller budgets

For startups and SMEs, the Google Keyword Planner edges out Majestic because of its easy-to-use interface, affordability, and focus on keyword suggestions.

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Bonus Tips: SEO for Startups in 2025

While Majestic and Keyword Planner are powerful, they are not all-encompassing. Startups and small businesses need a well-rounded SEO strategy with tools that cover content, backlinks, and ongoing optimization.

Build Authority with Marketing Tools

To really amplify SEO results, consider working with marketing tools designed for entrepreneurs. For example, F/MS Marketing Services help founders build backlink portfolios by featuring businesses in listicles, directories, and guest blogs. This boosts traffic and creates solid foundations for SEO success.

Check out F/MS Marketing Services if you want to secure permanent links on high-authority platforms while increasing your chances of being mentioned by AI bots like ChatGPT and Perplexity.

How to Optimize Your Keyword Research in 2025

Start with Keywords but Plan for Validation
Use Google Keyword Planner to identify trending keywords tied to your niche. Cross-reference this data with content strategies to ensure your website answers the audience's questions more effectively than competitors.
Combine Backlink Efforts with Majestic
Don’t forget link-building. Use Majestic to find broken links in your industry or discover sites linking to your competitors. Reach out for collaborations or guest posting opportunities.
Automate the Rest with AI
SEO doesn’t have to be tedious. With the F/MS AI Article Writer, you can automate content creation and optimization. Its AI generates Google-friendly articles with human oversight, ensuring they’re as structured and insightful as if done manually. Plus, it’s one of the only tools designed to help rank on AI-driven search engines like ChatGPT and Perplexity.

Discover the benefits of AI-powered SEO optimization at AI SEO Tool.

Common Mistakes to Avoid in SEO

Skipping Keyword Validation: Choosing keywords based on volume alone without assessing relevance.
Neglecting Mobile Optimization: With 70% of searches happening on mobile devices, failing to optimize for mobile is a missed opportunity.
Ignoring Content Upgrades: Your content should evolve with updates to search engine algorithms. A stagnant blog won't continue driving traffic.

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Conclusion: Which Tool Wins in 2025?

The truth is, both Majestic and Google Keyword Planner have their place depending on your startup's immediate goals. For businesses looking to excel at backlinking, Majestic remains unparalleled. However, startups with tight budgets or a focus on keywords over backlinks might find Google Keyword Planner the more practical choice.

Ultimately, the best strategy is combining tools: employ Keyword Planner for content discovery, Majestic for backlinks, and an AI-powered assistant like F/MS AI SEO Blog Writer to automate and tie it all together.

Start your SEO journey today, because in 2025, visibility and authority are the keys to success. Share this article with fellow entrepreneurs or add these tools to your own arsenal to get ahead of the curve.

FAQ: Majestic vs Keyword Planner - Tools for Better SEO and Keyword Research

1. What is the primary use of Majestic in SEO strategies?

Majestic excels in backlink analysis with features like Trust Flow and Citation Flow, helping businesses improve domain authority and locate link-building opportunities. Learn more about Majestic

2. Where can I submit a guest post about my startup?

If your startups needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink

3. How can I use Google Keyword Planner for keyword research?

Google Keyword Planner helps identify high-traffic keywords, estimate competition levels, and refine PPC campaigns, making it ideal for startups and SMEs with tight budgets. Explore Google Keyword Planner

4. Which tool is more suitable for small businesses with limited budgets?

Google Keyword Planner is free with a Google Ads account, making it more accessible for startups and SMEs when compared to Majestic’s subscription-based pricing. Discover how Keyword Planner supports small businesses

5. What are the main weaknesses of Majestic for startups?

Majestic focuses heavily on backlinks and offers limited keyword research insights, often requiring startups to invest in additional tools for a comprehensive SEO strategy. Learn more about Majestic’s strengths and limitations

6. Which tool is better for PPC campaigns?

Google Keyword Planner, with its integration into Google Ads, is specifically designed to optimize paid search campaigns. Explore PPC optimization with Keyword Planner

7. Can I use AI to write SEO-optimized articles that help my brand grow?

Most business owners don't understand how SEO works, let alone how to use AI for writing blog articles. That's why for busy business owners there's a great free tool that doesn't require much knowledge. Write articles for free

8. What are alternative SEO tools startups can consider besides Majestic and Keyword Planner?

Other options include Ahrefs for comprehensive keyword research and backlink analysis, and SEMrush for broader SEO capabilities. Discover 10 effective SEO tools for startups

9. What is the learning curve like for both tools?

Majestic requires more technical expertise, while Google Keyword Planner offers a beginner-friendly design, making it easier for small business owners to get started. Compare user experiences with SEO tools

10. Which tool should startups choose for organic SEO growth?

Combining both tools often yields the best results, Keyword Planner for content discovery and Majestic for building backlinks. This dual approach ensures balanced SEO efforts. Learn how combining tools can enhance SEO

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain

Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.

CAD Sector:

Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.

IP Protection:

Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.

Blockchain:

Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.

Violetta Bonenkamp