TL;DR (in case you don't have much time)
Quick Summary of the Article
The article provides a curated list of the top 11 European media outlets covering startups in 2025, including platforms like Sifted, EU-Startups, and Fe/male Switch. It highlights their unique focus areas, such as tech trends, funding updates, and regional entrepreneurship, while offering actionable tips for startups to gain media coverage. The piece also explores tools like AI SEO Blog and guest blogging services to boost visibility and credibility.
What is this Article About?
This article is a must-have guide for entrepreneurs navigating the European startup ecosystem. It identifies the best media outlets to showcase startup stories, provides insights into their editorial focus, and shares strategies for securing media coverage. Additionally, it introduces marketing tools and services to help startups amplify their reach.
Who is the Article For?
The article is designed for startup founders, entrepreneurs, and marketers looking to increase their visibility, attract investors, and build credibility in the European market. It’s also valuable for PR professionals and content creators aiming to connect with top-tier media outlets.
Why is the Article Worth Reading?
The article is worth reading because it not only lists the best European media outlets but also provides actionable advice on how to pitch stories, build relationships with journalists, and leverage guest blogging opportunities. It combines practical tips with marketing tools like AI SEO Blog to help startups stand out in a competitive ecosystem, making it an essential resource for growth-focused entrepreneurs.
Best European Media Outlets Writing About Startups in 2025: A Must-Have Guide for Entrepreneurs
In 2025, the European startup ecosystem continues to thrive, positioning itself as one of the most innovative and competitive landscapes for entrepreneurs. Media outlets dedicated to covering startups play a pivotal role in shining a spotlight on emerging companies, connecting founders with investors, and fueling conversations around new technologies and business models. For entrepreneurs, getting featured in the right publication is often the key to scaling their visibility and credibility.
This article offers a curated guide to the best European media outlets writing about startups, including platforms that emphasize tech trends, funding updates, and the diverse challenges startups face today. We’ll also explore some powerful tools for marketing success, including services like guest blogging from F/MS Startup Game.
Why Startup Media Coverage Matters
Being featured in well-regarded media outlets can create a ripple effect. It not only boosts visibility but also builds trust with investors, customers, and potential team members. However, marketing - not product development - tends to be the hardest part for startups. Before building a full-fledged product, founders must validate their idea through feedback, visibility, and market presence. Tools like the F/MS AI SEO Blog make this process simpler by automating the creation of high-quality SEO content for maximum startup visibility.
The Top 11 Must-Know European Media Outlets for Startups
1. Fe/male Switch Startup Game
Focused on empowering first-time entrepreneurs, Fe/male Switch isn’t just a media platform but also provides an interactive sandbox for founders. Its guest blogging service helps entrepreneurs feature their stories through a Write for Us page. The outlet emphasizes startups led by women or diverse teams, offering critical visibility in the competitive startup ecosystem.
2. Emerging Europe
A publication rooted in showcasing innovation and economic growth in Eastern Europe, Emerging Europe provides extensive coverage of lesser-known startup hotspots. It is particularly valuable for highlighting success stories from underserved regions and fostering conversations about regional entrepreneurship.
- Contact: newsroom@emerging-europe.com
- Focus: Central & Eastern European business, politics, and innovation
- Best Angle: CEE market expansion, regional economic impact
- Content Type: News, analysis, opinion pieces
- Submission: Direct email pitch to newsroom
3. EU-Startups
As one of the most recognized names in the European startup scene, EU-Startups delivers detailed reports on funding rounds, emerging innovations, and exclusive startup lists. For founders eyeing investor attention, EU-Startups includes submission options for guest posts and press releases, allowing startups to showcase their milestones.
- Contact: Via EU-Startups Summit participation + direct outreach
- Focus: European startup ecosystem, funding, events
- Best Angle: European startup milestones, funding announcements
- Content Type: Startup news, funding rounds, ecosystem updates
- Submission: Event participation + relationship building
4. Sifted
Sifted stands out with its in-depth analysis of the European startup ecosystem, publishing over 120 articles per month. It emphasizes hot topics such as AI dominance and fintech innovations while giving stage time to smaller, regional players. As a leading resource, Sifted accepts story pitches and tips for articles.
- Contact: press@sifted.eu
- Focus: European startup news with Financial Times backing
- Best Angle: Data-driven insights, market trend analysis
- Content Type: In-depth journalism, reports, briefings
- Submission: Professional email pitch to press team
5. Silicon Canals
Headquartered in the Netherlands, Silicon Canals is a favorite for its coverage of startup acquisitions, funding rounds, and Dutch innovation stories. Its hyper-focused lens on Dutch startups, combined with a broader European perspective, makes it an essential outlet for founders in tech.
- Contact: Via editorial contact form on website
- Focus: European startup and tech innovation trends
- Best Angle: Innovation stories, European market disruption
- Content Type: News, interviews, trend analysis
- Submission: Contact form + follow-up email pitch
6. Silicon Republic
An authority on tech innovation and entrepreneurship, Silicon Republic, from Ireland, provides a mix of startup news, funding coverage, and deep tech insights. While it has a strong focus on Irish startups, its scope often includes broader European trends.
- Contact: Via press release submission system
- Focus: Irish tech scene with European expansion focus
- Best Angle: Irish connections, European market expansion
- Content Type: Tech news, startup features, industry analysis
- Submission: Press release submission + email outreach
7. Tech Funding News
As its name suggests, Tech Funding News is laser-focused on startup financing. Although there’s limited public information on how to contribute, its emphasis on the financial side of startup success makes it an appealing destination for founders aiming to spotlight their funding achievements.
- Contact: editor@techfundingnews.com
- Focus: Technology funding and investment announcements
- Best Angle: Funding rounds, investment trends, VC insights
- Content Type: Funding announcements, investment analysis
- Submission: Direct email to editor with funding details
8. Tech.eu
With a database of comprehensive coverage of the European startup scene, Tech.eu dives deep into market trends, investments, and scaling challenges. Its analysis-based approach sets it apart, making it ideal for entrepreneurs seeking to understand their industry context.
- Contact: Via Tech.eu website submission form
- Focus: European technology ecosystem coverage
- Best Angle: European ecosystem developments, cross-border expansion
- Content Type: Startup news, funding coverage, ecosystem analysis
- Submission: Website pitch form + strategic follow-up
9. The European Business Review
This outlet offers macro-level insights into business and economic trends that impact startups. While not exclusively tech-focused, The European Business Review provides a strong foundation for thought leadership and trend analysis, welcoming contributions tailored to its themes.
- Contact: editorial@ebrmedia.com
- Focus: Business intelligence, management, strategy
- Best Angle: Business strategy insights, leadership perspectives
- Content Type: Thought leadership, business insights, expert opinions
- Submission: Email pitch to editorial team
10. The Next Web
With its global focus on innovation and tech trends, The Next Web (TNW) goes beyond Europe but remains a key player in the startup media landscape. It hosts the renowned TNW Conference and frequently covers breakout startups making waves in the tech ecosystem.
- Contact: Via TNW masthead team contacts (multiple editors)
- Focus: Global tech news with European startup coverage
- Best Angle: Technology innovation, global expansion stories
- Content Type: Tech news, startup coverage, trend analysis
- Submission: Research specific editor contacts via masthead
11. Verdict
A diverse platform that covers topics like artificial intelligence, cybersecurity, and other emerging trends, Verdict provides startups with a stage to discuss how their innovations shape the future.
- Contact: eric.johansson@globaldata.com
- Focus: Technology disruption, business innovation
- Best Angle: Disruptive technology, business transformation impact
- Content Type: Tech analysis, commentary, industry insights
- Submission: Direct email to editor with clear value proposition
How to Gain Coverage for Your Startup
Getting featured in top-tier startup outlets isn’t accidental and often stems from strategic marketing. Here’s how:
- Craft a Newsworthy Angle: Journalists and editors are always on the lookout for something unique - whether it’s groundbreaking technology, a compelling user story, or impressive traction.
- Build Relationships with Journalists: Regularly engage with journalists on social media platforms like LinkedIn and Twitter.
- Make It Easy for the Media: Provide high-quality imagery, concise press materials, and clear information that journalists can easily use.
- Leverage Guest Blogging: Platforms like Fe/male Switch offer permanent backlinks and the chance to gain visibility across a growing readership. Guest blogging can position you as an industry thought leader.
Common Mistakes to Avoid
- Targeting the Wrong Platform: Ensure the media outlet’s audience aligns with your target market.
- Overloading Pitch Emails: Keep outreach professional but straightforward; editors are notoriously busy.
- Skipping Marketing Validation: Tools like the F/MS Marketing Services can address marketing pain points and offer solutions like guest blogging spots and strategic placement in high-visibility articles.
Things to keep in mind
Marketing isn't simply about product promotions - it's about validating customer needs and building your startup's authority from Day 1. Tools such as the F/MS AI SEO Tool allow entrepreneurs to automate SEO efforts, producing expert-level blog content that ranks not only on search engines like Google and Bing but also on AI-powered platforms like ChatGPT and Perplexity. This level of strategic marketing sets successful startups apart.
For founders still in the ideation phase, Fe/male Switch’s Sandbox offers a gamified, structured approach to building out the starting blocks of business ideas.
Media Pitch Timeline
Pre-Launch (2 weeks before)
- Research target journalists and recent articles
- Prepare press materials (press release, fact sheet, images)
- Develop exclusive angles for tier-1 outlets
- Set up media tracking tools
Launch Week
- Day -1: Send embargo/exclusive pitches to top-tier outlets
- Day 0: Funding announcement goes live
- Day 1: Follow up with tier-1 outlets that haven't responded
- Day 2-3: Broad distribution to remaining target outlets
- Day 4-7: Strategic follow-ups and relationship building
Post-Launch (1-2 weeks after)
- Thank journalists who covered the story
- Track and analyze coverage metrics
- Build ongoing relationships for future announcements
- Document lessons learned for next campaign
Success Factors
Essential Elements for Every Pitch
- Clear, compelling subject line (under 9 words for funding news)
- Personalized greeting using journalist's name
- Strong opening hook explaining newsworthiness
- Concrete data and metrics supporting your claims
- Clear call-to-action with interview availability
- Professional contact information and assets
Common Mistakes to Avoid
- Generic, mass-distributed pitches
- Subject lines over 9 words for funding announcements
- Pitching without researching the journalist's beat
- Following up too aggressively (wait 3-5 days)
- Not providing exclusive angles to top-tier outlets
- Missing embargo timing coordination
Additional Resources
- EU-Startups Summit: Apply for pitch competition participation
- Sifted Pro: Subscribe for competitive intelligence
- Tech.eu directory: Network building opportunities
- TNW Conference: Media networking and relationship building
- Emerging Europe events: Regional market access
Key Metrics to Track
- Response rate: Target 7%+ for funding announcements
- Coverage quality: Tier-1 vs. tier-2 outlet pickups
- Message accuracy: How well your key points were conveyed
- Link inclusion: Website/social media mentions
- Follow-up opportunities: Interview requests, ongoing relationships
Conclusion
European media outlets are at the forefront of showcasing and driving startup innovation in 2025. Whether you’re in tech, AI, or another sector, tapping into platforms like Sifted, EU-Startups, and Fe/male Switch provides unparalleled opportunities to connect with investors, customers, and collaborators.
By combining visibility through guest blogging or outreach with validated marketing tools like the F/MS AI SEO Blog, startups can sharpen their competitive edge and make 2025 the year of exponential growth.
Keep experimenting, keep innovating, and let the right media amplify your voice!
FAQ on the Best European Media Outlets for Startups in 2025
1. Why is it important to get media coverage for my startup?
Media coverage helps increase visibility, build credibility, and attract investors, customers, and partners. Outlets like EU-Startups or Sifted spotlight innovations and funding milestones. Explore how EU-Startups can boost visibility
2. Where can I submit a guest post about my startup?
If your startup needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink
3. Which European media outlet is best for funding news?
Tech Funding News specializes in startup financing, making it ideal for spotlighting funding-related achievements. Learn more about Tech Funding News
4. How can I pitch my startup to Sifted?
You can pitch your startup story or provide tips for article features directly through Sifted’s website. The outlet is renowned for covering key European startup trends and success stories. Submit your story to Sifted
5. What is the go-to media platform for Eastern European startups?
Emerging Europe is a top platform for startups hailing from Eastern European regions, emphasizing regional innovation and economic growth. Explore Emerging Europe's startup coverage
6. Which outlet is focused on Dutch startup news?
Silicon Canals covers startup news, funding updates, and innovation trends in the Netherlands and across Europe. Visit Silicon Canals for Dutch startup updates
7. Can I use AI to write SEO-optimized articles that help my brand grow?
Most business owners don't understand how SEO works, let alone how to use AI for writing blog articles. That's why for busy business owners there's a great free tool that doesn't require much knowledge. Write articles for free
8. What platform offers deep tech insights for startups?
Silicon Republic stands out for its focus on tech startups, innovation, and funding, with an emphasis on Irish and European companies. Learn more about Silicon Republic
9. Which media outlet is best for thought leadership?
The European Business Review provides a macro-level perspective on economic trends and business insights, offering a platform for in-depth articles and thought leadership. Submit an article to The European Business Review
10. How can I showcase my startup's innovation in AI or cybersecurity?
Verdict is a top choice for discussing topics like AI, cybersecurity, and other emerging technologies, giving startups a chance to spotlight their innovations. Explore Verdict's coverage
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 3,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
