Top 15 Countries for EdTech Startups in South America in 2025
EdTech is on the rise in South America, with a rapidly growing landscape full of innovation and opportunity. As we look toward 2025, certain countries are carving out significant niches in this burgeoning field. This article explores the Top 15 countries for EdTech startups in South America, detailing each nation's ecosystem, startup numbers, funding, and focus areas.
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1. Brazil
Number of EdTech Startups: Over 800
Funding Value: Approximately $474 million in venture capital funding.
Market Maturity: Brazil is home to the most mature EdTech ecosystem in the region, with 75% of companies being more than five years old.
Focus Areas: Various sectors including management systems, learning environments, and workforce skills development.
Digital Adoption: 86% of Brazilian young adults have engaged in online education to enhance skills.
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2. Mexico
Number of EdTech Startups: Over 150
Funding Value: Captures around 19% of regional EdTech funding.
Market Growth: The EdTech industry in Mexico is projected to grow at a CAGR of 18.1% from 2024 to 2034.
Focus Areas: Workforce systems and management systems.
Digital Adoption: 42% of the population have completed an online course.
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3. Argentina
Number of EdTech Startups: Over 100
Funding Value: Approximately $121 million, accounting for about 11% of regional EdTech funding.
Market Growth: CAGR of 16.2% expected in the sector from 2024 to 2034.
Focus Areas: Emphasis on technical skill development due to a growing workforce demand.
Emerging Hub: A landscape of innovation and support for startups.
4. Chile
Number of EdTech Startups: Over 110
Funding Value: Approximately $32 million, accounting for 3% of regional funding.
Per Capita Strength: High number of startups per capita.
Government Support: The government actively fosters innovation through pro-technology policies.
5. Colombia
Emerging Ecosystem: Becoming a significant startup hub with government support.
Startup Hub: Known for innovation and entrepreneurship initiatives.
Digital Adoption: 34% of the population has taken online courses.
6. Peru
Emerging Hub: Demand for technically skilled workforce is driving growth.
EdTech Growth: Significant growth in investments in the sector.
Focus Area: Workforce upskilling is a major emphasis.
Notable Startup: Crehana, offering online courses targeting the workforce.
7. Uruguay
Government Support: Pro-technology policies and tax incentives are in place.
Emerging Hub: Growing tech sector with notable unicorns like dLocal.
Startup Numbers: Approximately 11 EdTech startups.
Funding: Around $2 million received in funding, about 1% of regional total.
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8. Ecuador
Emerging Ecosystem: An emerging market addressing skills development needs.
Digital Adoption: Positive trends in using the internet for education.
9. Costa Rica
Emerging Market: Part of the growing Latin American EdTech scene.
Digital Adoption: Shows potential for innovation and digital advancement.
10. Guatemala
Startup Numbers: Approximately 6 EdTech startups.
Funding: About $2 million in funding, representing 1% of the regional total.
Emerging Market: An incubator for future EdTech developments.
11. Venezuela
Emerging Hub: While not as prominent as other nations, startup activity is starting to gain traction.
Focus Area: Education technology focused on local needs and challenges.
12. Paraguay
Startup Numbers: Growing ecosystem with a handful of new education technology startups.
Development: Focuses on addressing local educational gaps and regional needs.
13. Bolivia
Emerging Scene: The EdTech landscape is developing, with increasing interest from entrepreneurs.
Digital Transformation: Gradually starting to penetrate the education sector.
14. Suriname
Startup Focus: Small number of startups developing niche EdTech solutions for local markets.
Growth Drivers: Expansion in internet access and digital literacy efforts.
15. Guyana
Emerging Landscape: A fledgling market with growing interest in EdTech innovations.
Digital Initiatives: Enhanced focus on digital connection and educational advancement.
Key Trends & Insights Across South America
- The EdTech market in Latin America is poised to soar to $25.3 billion by 2034, reflecting a CAGR of 14.5%.
- Digital transformation is a catalyst for innovation and expansion within the EdTech sector across the region.
- Investment has surged significantly, growing sixfold in just one year, highlighting strong interest from the investment community.
- Emphasis is being placed on skills development for the workforce, fueled by a shift towards online learning.
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FAQ
Q: Which country leads in EdTech startups in South America for 2025?
A: Brazil is projected to lead with over 800 EdTech companies, accounting for more than 60% of all startups in the region. Learn more about Brazil's EdTech landscape.
Q: How much funding do Brazilian EdTech startups receive compared to the region?
A: Brazilian EdTechs receive over 50% of all venture capital funding in the region, amounting to approximately $474 million as of 2023. Find out more about EdTech funding in Brazil.
Q: Which two countries follow Brazil in EdTech startup numbers?
A: Mexico and Argentina follow Brazil, with over 150 and around 100 EdTech startups, respectively. Explore Mexico's EdTech scene and how Argentina is positioning itself.
Q: What percentage of Mexico's population has taken online courses?
A: Approximately 42% of Mexico's population has participated in online courses, indicating a strong shift towards digital learning. Learn more about digital education in Mexico.
Q: What is the EdTech funding situation in Argentina?
A: Argentine EdTech startups have attracted around 11% of the regional funding, which amounts to approximately $121 million. Find out more about funding in Argentina.
Q: Which country is noted for having a fast-growing EdTech ecosystem?
A: Colombia is recognized as an exciting and rapidly growing EdTech ecosystem with significant government support for innovation and startups. Read more about Colombia's EdTech ecosystem.
Q: What is Peru known for in the EdTech scene?
A: Peru is emerging as a hub for EdTech, focusing on workforce upskilling and already seeing significant growth in investments. Notably, the startup Crehana provides online courses aimed at skill enhancement. Discover more about Peru's EdTech growth.
Q: How is the EdTech market expected to grow across Latin America?
A: The EdTech market in Latin America is projected to grow significantly, reaching $25.3 billion by 2034, with a CAGR of 14.5%. Learn more about the market growth in Latin America.
Q: What challenges does the EdTech sector face in South America?
A: The challenges include limited digital infrastructure, internet connectivity issues, and funding gaps, especially in rural areas, which could hinder the growth of the EdTech sector. Explore challenges within the EdTech sector.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.
