Top 10 Countries for EdTech Startups in Asia in 2025

As the EdTech landscape continues to evolve, certain countries in Asia are emerging as notable hubs for innovative startups. With a blend of government support, investment potential, and a growing market demand, these nations are poised to shape the future of education technology. Here is a detailed listing of the Top 10 Countries for EdTech Startups in Asia in 2025.

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1. Indonesia

Number of EdTech Startups: Indonesia is part of a broader Southeast Asia region hosting approximately 3,007 EdTech startups. Many of these are concentrated in Indonesia, showcasing its vibrant startup ecosystem. Source
Market Size and Growth: Valued at US$906 million in 2022, the Indonesian EdTech market is projected to reach US$1.8 billion by 2027, with a compound annual growth rate (CAGR) of 15%. Source
Government Support: The Indonesian government is actively promoting EdTech through digital resources and partnerships, although execution challenges remain. Source & Source
Investment: Investment in EdTech firms is on the uptick, demonstrating growing interest from venture capitalists. Source
Key Players: Notable EdTech companies include Ruangguru and Zenius, providing various educational services. Source

2. Singapore

Market Size and Growth: The EdTech market in Singapore is forecasted to reach US$2.2 billion by 2027, exhibiting a CAGR of 13.6% from 2020 to 2027. Source
Government Support: The Singaporean government is dedicated to technology and education, planning to allocate over 30% of its fiscal budget for technological advancements. Source
Technological Infrastructure: With a highly developed technological framework, Singapore provides an ideal environment for EdTech innovations to thrive. Source
Investment: As a central hub for EdTech investment in Southeast Asia, Singapore attracts significant venture capital. Source
Key Players: Companies like Cialfo and Geniebook exemplify successful local EdTech initiatives. Source & Source

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3. Vietnam

Market Size and Growth: The EdTech market in Vietnam is expected to reach US$5.4 billion by 2028, growing at a CAGR of 9.3%. Source
Government Support: The Vietnamese government's education policy is clear and promotes digital learning, although the system is highly centralized. Source
Investment: There is a surge in EdTech investments, with growing attention from international players. Source
Key Players: Marathon Education has emerged as a key player, showcasing Vietnam's potential in the EdTech sector. Source
Market Drivers: A rising middle class and heightened interest in digital learning accelerated by the pandemic are key drivers of growth. Source

4. India

Market Growth: India is recognized for its significant EdTech market growth potential, being a major player in the APAC region. Source & Source
Investment: India has experienced substantial venture capital investments in its EdTech sector, highlighting its attractiveness to investors. Source
Key Players: UpGrad stands out as a leading platform in India's EdTech space. Source
Technology Adoption: Increasing adoption rates of smart devices and internet connectivity are propelling the EdTech sector. Source
Funding Resurgence: Key players are refocusing on executive education and workforce development, contributing to a resurgence in funding. Source

5. China

Market Size: China has a colossal student population and cultural emphasis on education, marking it as a considerable market for EdTech. Source & Source
Talent Pool: The country boasts a college-educated talent pool expected to reach 195 million, larger than the entire U.S. workforce. Source & Source
Investment: Historically, China has led the way in VC investments for education, although recent regulatory changes have introduced challenges. Source & Source
Government Support: The Chinese government supports technology usage in education, despite regulatory changes affecting tutoring services. Source
Market Potential: The nation exhibits high spending patterns on education-related products and services. Source & Source

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6. South Korea

Demand for Premium Education: South Korea displays high demand for advanced educational services and EdTech solutions. Source
Established Infrastructure: The country has a robust educational and technological infrastructure that supports EdTech growth. Source
Opportunities: There are considerable opportunities in after-school tutoring and bilingual education. Source
Advanced Tech: The market is conducive to AI-based personalized learning tools and niche opportunities. Source
Attractive Market: Seen as a very attractive market for education investment with strong backing from both the government and private sectors. Source

7. Malaysia

Government Support: The Malaysian government fosters partnerships, specifically with local businesses, to promote EdTech. Source
Electrification: A near 100% electrification rate supports the digital learning ecosystem. Source
Reform Agenda: The emphasis is on reforms that support the Bumiputra system, encouraging educational advancements. Source
Market Needs: There is an identified need to address grassroots education challenges. Source
Human Capital: Compared to its peers, Malaysia's human capital is perceived as weaker, presenting an area for improvement. Source

8. Philippines

Market Growth: The Philippines presents an ideal space for both traditional educational institutions and EdTech platforms. Source
Government System: Education is centralized, although there is some level of local government influence in operational decisions. Source
Tech Adoption: The country boasts a tech-savvy population that encourages growth in digital learning initiatives. Source
EdTech Challenges: Some resistance from educators regarding the integration of technology in classrooms is evident. Source
Partnerships: The Philippines is witnessing partnerships between local firms and major international players in the EdTech space. Source

9. Thailand

System Structure: Thailand's educational system is centralized; however, schools have the autonomy to choose their teaching aids. Source
Reform Agenda: An ambitious cross-sector reform agenda focusing on ICT is in place. Source
Investment: The market is considered suitable for traditional schools and EdTech platforms alike. Source
EdTech Growth: Rapid urbanization and economic growth enhance its status as a key EdTech market. Source
Market Demands: There is a need for digital learning platforms focusing on language and STEM fields. Source

10. Taiwan

Market Opportunities: Taiwan is experiencing growth in markets related to English language programs and vocational training. Source
Established Demand: The demand for premium education remains high in East Asia, including Taiwan. Source
Tech Focus: Increasing interest in technology-enhanced learning tools is on the rise. Source
Regional Influence: Taiwan holds potential for partnerships and regional partnerships due to proximity to China. Source
Niche Markets: Opportunities are expanding for specialized solutions, including AI-based learning technologies. Source

Please note that the EdTech landscape is rapidly changing, and the data outlined above reflects the most current figures and trends as of 2025.

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FAQ

Q: Which country in Asia is projected to have the largest EdTech market by 2027?

A: Vietnam is projected to have an EdTech market reaching US$5.4 billion by 2028, representing a significant growth opportunity. Learn more from East Ventures.

Q: What government supports are being implemented in Singapore for EdTech?

A: The Singapore government plans to dedicate over 30% of its fiscal budget to advance technological infrastructure, providing substantial support for EdTech development. Discover more from East Ventures.

Q: What notable startups are based in Indonesia's EdTech sector?

A: Prominent Indonesian EdTech startups include Ruangguru and Zenius which have gained significant traction in the market. Find out more from Tracxn.

Q: How is China's market for EdTech characterized?

A: China's EdTech market is massive, supported by a large student population and a high cultural emphasis on education, despite recent regulatory challenges. Learn more from Fresco Capital.

Q: What are some key indicators of growth in the EdTech market across Asia?

A: The Asia-Pacific EdTech market is projected to grow at a CAGR of more than 8% from 2023 to 2028, indicating strong overall growth. Get more insights from GlobalData.

Q: Which EdTech startup is leading in India?

A: upGrad is recognized as a leading EdTech platform in India, reflecting the country's robust investment and growth potential in the sector. Learn more from GSIN Education.

Q: What challenges does the Philippines face in the EdTech sector?

A: The Philippines faces some resistance from teachers towards EdTech initiatives, reflecting challenges in adopting new learning technologies. Discover more from BizAsean.

Q: What investment trends are observed in Malaysia's EdTech market?

A: The Malaysian government shows openness to partnerships, particularly with local businesses, though they face challenges in addressing grassroots education issues. Find out more from BizAsean.

Q: How is South Korea's EdTech market described in terms of demand?

A: South Korea has a high demand for premium education services, evidenced by its strong infrastructure and investment opportunities in EdTech. Learn more from GSIN Education.

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.