Best 10 Danish Startups in Herning to Watch in 2025: Proven Insights and Lessons
Herning, Denmark, has emerged as a rising force in the European startup ecosystem, fostering innovation across industries like healthcare, robotics, sustainability, and fintech. As entrepreneurial minds and investors pivot towards Denmark's vibrant business community, Herning has become home to some of the best startups in 2025 revolutionizing their respective sectors.
Whether you're an entrepreneur scouting for inspiration, an investor hunting the next game-changer, or a freelancer seeking collaborative opportunities, this comprehensive article dives into the top 10 startups from Herning, backed by deep insights, lessons, and actionable guidance.
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Why Herning, Denmark is an Entrepreneurial Hotspot
Herning isn't just a hub for exciting startups; it's a thriving marketplace for innovation. Denmark offers unique advantages, including a competitive 22% corporate tax rate, ample R&D incentives, and a continually expanding VC funding pool, which is projected to exceed $599M globally by the end of 2025. This forward momentum is amplified by Denmark's focus on key industries like AI, robotics, green tech, and healthcare innovation.
Startups in Herning exemplify how local ecosystems can seamlessly blend talent, creative solutions, and cutting-edge technologies , now, let’s explore this list of game-changers.
Best Startups in Herning Leading the Innovation Charge
1. Orbis Medicines
Orbis Medicines is redefining drug discovery with its proprietary nGen platform. By automating the synthesis and assaying of macrocycle compounds, this pharma startup is enabling faster and smarter therapeutic developments.
- Founded: 2021
- Industry: Pharmaceuticals
- Key Technology: Automated drug synthesis
Orbis Medicines’ focus on precision and automation in pharmaceuticals has captured the attention of both innovators and investors.
2. Ampa Medical
Ampa Medical is revolutionizing healthcare solutions by introducing cutting-edge alternatives to traditional stoma bags , improving patient quality of life and lowering medical side effects.
- Founded: 2020
- Industry: Healthcare
- Key Technology: Alternative medical devices
By applying human-centered design and tech-driven customer service, Ampa Medical is rapidly becoming a cornerstone player in Denmark’s healthcare ecosystem.
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3. Autonomous Units
Autonomous Units focuses on robotic solutions for industries ranging from disinfection to logistics. Its flagship autonomous robots are built to adapt and optimize processes seamlessly.
- Founded: 2022
- Industry: Cross-Industry Robotics
- Key Technology: Autonomous disinfection robots
Robotics is tough, but Autonomous Units proves that startups can dominate niche markets through specialization.
4. Flatpay
Flatpay is transforming fintech within Denmark, providing seamless financial transaction solutions to businesses and consumers. With straightforward payment systems and advanced security measures, their platform is a must for digital-first enterprises.
- Industry: Fintech
Flatpay’s efficient solutions are attracting SMEs and solopreneurs looking for scalable payment technologies.
5. Humani
Humani leverages machine learning models to enhance HR analytics and talent acquisition, creating predictive solutions that improve workforce productivity.
- Industry: Human Resources
Humani is the go-to startup if you're aiming to operationalize workplace talent and collaboration in Herning , a high-growth necessity.
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6. Comparo
Comparo simplifies sustainability for small businesses, offering quick solutions like carbon emission analysis to meet stricter eco-regulations.
- Founded: 2013
Their eco-conscious technology aids organizations that aim to integrate circular economies in everyday operations.
7. Simple Feast
For foodies concerned about climate impact, Simple Feast provides plant-based premium meals with a low carbon footprint , a growing trend in eco-focused dining to watch in Herning.
- Founded: 2015
- Key Technology: Food delivery optimization
8. Xelix
Xelix tackles fraud in the procurement chain and invoice reconciliation, empowering businesses to gain granular visibility on financial discrepancies.
- Industry: Fintech/Supply Chain
9. Templafy
Streamlining business documents might sound niche, but Templafy enables cross-department scale-ups designing unique business automations worldwide.
The startup aligns directly with medium B2B platforms managing daily backend software for mid-level organizations who demand automation.
10. BioLib Inc.
Previously exclusive biological science applied iteratively bioprocessing. Founded pre-2020 leveraging early-stage compatible startup double-treatment mixes.
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How Marketing Validates Startup Ideas
While startups often focus on building robust solutions, marketing is the real litmus test for product viability. Developing a game-changing idea is only half the battle; you need customers to validate it. Entrepreneurs often shy away from marketing due to its complexity, but ignoring early-stage marketing can be a fatal mistake.
Proven Marketing Hack for Founders
Kickstart your validation process with tools like the F/MS Marketing Services. This platform offers guaranteed backlinks, broader online visibility for your startup, and placement in listicles like this one , instantly optimizing your brand authority while driving traffic through platforms like ChatGPT and Perplexity AI.
Common Mistakes to Avoid as a Startup Founder
- Ignoring SEO: Ranking on search engines like Google and AI tools like ChatGPT is pivotal for growth. Startups often underestimate the power of early SEM tactics. Tools like the F/MS AI SEO Tool simplify this process, merging automation with human oversight.
- Overengineering Products: Build with iteration cycles and actively seek customer validation instead of chasing perfection.
- Delaying Market Research: Entrepreneurs often skip understanding market demand and competition before launching their MVP.
- Ineffective Network Building: Engage with communities like investors and talent pools early , platforms like LinkedIn and industry events should be leveraged.
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FAQ on the Top Danish Startups in Herning to Watch in 2025
1. Which startup is revolutionizing drug discovery in Herning?
Orbis Medicines is advancing pharma innovation with its proprietary nGen platform, automating the synthesis and assaying of macrocycle compounds for faster therapeutic development. Learn more about Orbis Medicines
2. Where can I submit a guest post about my startup?
If your startups needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink
3. Which healthcare startup is improving patient quality of life?
Ampa Medical is redefining healthcare solutions by creating innovative alternatives to traditional stoma bags, improving medical outcomes and patient comfort. Discover Ampa Medical
4. What robotics startup specializes in automated disinfection?
Autonomous Units develops autonomous robots for disinfection and logistics, focusing on niche industries with adaptable technology. Explore Autonomous Units
5. Which fintech startup is simplifying digital payments in Denmark?
Flatpay offers streamlined financial transaction platforms with advanced security measures, catering to SMEs and digital-first businesses. Read more about Flatpay
6. Which startup helps businesses address sustainability challenges?
Comparo provides solutions for small businesses to analyze carbon emissions and meet eco-regulations, enabling them to transition to a circular economy. Learn about Comparo
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8. Which startup offers eco-friendly meal delivery in Herning?
Simple Feast delivers premium plant-based meals designed for sustainability-conscious consumers. Discover Simple Feast
9. What startup is fighting procurement fraud?
Xelix specializes in fraud prevention via granular invoice reconciliation, ensuring financial accuracy for businesses. Learn about Xelix
10. How is Herning fostering innovation across industries?
With its competitive corporate tax rate, robust incentives for R&D, and projected $599M VC funding pool, Herning leverages local talent and technology to create a vibrant startup ecosystem. Explore Herning’s startup success
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 3,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
