Top 10 Startups in Malmö to Watch and Learn From in 2025: Lessons You Can't Ignore
Malmö, Sweden, has solidified its place as a thriving startup hub known for its cutting-edge innovation, sustainability, and creative problem-solving. In 2025, the city is buzzing with startups that are not only disrupting industries but also setting benchmarks in entrepreneurship globally. These startups are tackling diverse challenges, from sustainable aviation to micro-mobility, and are garnering attention far beyond Sweden's borders.
This article dives into the top 10 startups in Malmö you need to watch in 2025, not just for inspiration but to learn actionable lessons for your entrepreneurial journey. Whether you're an investor, a startup founder, or someone fascinated by innovative ecosystems, these businesses showcase what it means to lead with vision, purpose, and strategy.
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Why Malmö Is a Global Startup Magnet
Malmö's unique mix of innovation-friendly policies, a thriving creative community, and access to EU markets makes it a breeding ground for startups. The city is home to groundbreaking companies focusing on green technologies, e-commerce solutions, AI, and more. A 2025 report by StartupBlink ranks Malmö among the top cities in Europe for fostering high-growth startups, citing its ecosystem’s emphasis on collaboration and sustainable solutions.
Let’s dive into the best 10 startups in Malmö leading the way right now.
1. Heart Aerospace: Redefining Sustainable Aviation
Heart Aerospace is solving one of the world’s most pressing issues, sustainable transportation. Specializing in creating electric regional airplanes, their Heart ES-30, already operational, is driving a new era in aviation.
With strong partnerships and climate-focused investors, Heart Aerospace is proving that cutting carbon emissions in air travel is no longer a niche experiment but an achievable reality. Their progress serves as an essential case study for other entrepreneurs aiming to make sustainability scalable.
2. VOI Technology: Pioneering Micro-Mobility
When it comes to urban mobility, VOI Technology is at the forefront. The company has revolutionized how people move around cities with its e-scooters and micro-mobility platforms. Known for seamless integration into urban ecosystems and transparent data-sharing with local governments, VOI sets a standard for operating responsibly in public spaces.
Want to learn more? Discover their vision on the VOI Technology website.
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3. Northvolt: Powering the Green Energy Revolution
Based in Sweden but with a presence in Malmö, Northvolt focuses on producing the world’s greenest lithium-ion batteries for industries like automotive and energy storage. With strategic deals from partners like BMW and Volkswagen, Northvolt’s bold ambition to make EV batteries 30% cheaper is a testament to what startups can achieve with the right funding and innovation.
Their story exemplifies the importance of scaling while staying true to your mission.
4. Debricked: Advancing Cybersecurity for Modern Software
Malmö’s Debricked is a trusted name in cybersecurity, focusing on vulnerability management for developers. Their SaaS solution protects software from attacks at scale by integrating vulnerability scanning tools directly into CI/CD pipelines, making them indispensable for modern tech teams.
Debricked teaches startups why addressing specific pain points for targeted customer personas is critical for long-term growth. Explore more on Debricked's platform.
5. Avionero: Simplifying Flight Booking
Avionero has created a game-changing AI-driven platform to optimize flight booking experiences, making travel planning more intuitive and efficient. This startup’s innovative algorithm factors in flexibility, budget, and even environmental impact to deliver personalized flight recommendations to users.
Their ability to use AI to create hyper-relevant user experiences is a case study every SaaS founder should analyze.
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6. Youcruit: Talent Acquisition Simplified
Talent acquisition can be overwhelming, but Malmö’s Youcruit is revolutionizing the process. Their platform makes hiring more straightforward by matching candidates and companies based on deep data analytics and intuitive machine learning capabilities.
For founders, Youcruit highlights the importance of building tools that alleviate time-consuming pain points for business users. Learn how they’ve mastered this on Youcruit’s official site.
7. MoveByBike: Green Logistics on Two Wheels
MoveByBike is transforming urban logistics by offering zero-emission cargo bike delivery solutions. Focusing on last-mile delivery, their eco-friendly approach not only ensures sustainability but also cuts urban congestion.
They are a good example of niching down into green logistics, demonstrating that you don’t need to cater to everyone, just your ideal audience.
8. BookaBoat: Revolutionizing Boating Experiences
Boating might seem niche, but Malmö-based BookaBoat has tapped into an underserved market by offering self-serviced electric boat rentals. Their focus on user-friendly, sustainable nautics highlights how innovation and creativity can bring even age-old industries into the digital age.
Check out their approach to maritime disruption at BookaBoat's website.
9. Anatomic Studios: Prosthetics, but Fashionable
Breaking the stigma around using prosthetics, Anatomic Studios blends medical functionality with fashion, offering prosthetic covers that users can customize. They personify the power of human-centered design, giving users both utility and individuality in one innovative product.
10. Midnight Hub: Gaming for Emotional Connection
Malmö’s Midnight Hub develops narrative-driven video games that focus on emotional storytelling. Their success showcases how startups can thrive by putting emotional resonance and storytelling at the core of their product offerings.
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Lesson for Entrepreneurs: Marketing Wins the Game
While these startups have fantastic products, their success wouldn’t have been possible without top-notch marketing strategies. The truth is, marketing is harder than building the product. From content marketing to leveraging SEO, founders looking to replicate Malmö’s success must start validating their idea with marketing first.
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How to Get Your Startup on Such Lists
The startups in this list weren’t chosen by accident. They’ve made themselves visible with compelling content, SEO strategies, and consistent marketing efforts. Want your startup to be featured on similar lists? Boost your visibility with tools like the F/MS Marketing Directories, a database of over 1,500 directories for building backlinks and driving traffic.
Conclusion: Malmö as a Startup Blueprint
The best startups in Malmö are thriving because they combine cutting-edge technology with human-centered approaches and lean marketing strategies. They remind all entrepreneurs that great ideas are just the beginning, the execution and visibility of those ideas are what truly set businesses apart.
Start building your startup engine today. And if marketing feels like an uphill battle, remember you don’t have to do it alone. Platforms like the F/MS Marketing Services are here to help you succeed in an increasingly competitive world.
What’s stopping you from becoming the next Malmö success story?
FAQ on the Top Startups in Malmö to Watch in 2025
1. What are some of the most exciting startups in Malmö for 2025?
Malmö is home to trailblazing startups like Heart Aerospace, VOI Technology, and Northvolt, which lead in sustainable aviation, micro-mobility, and green energy initiatives. These startups represent true innovation in their industries. Learn more about startups in Malmö
2. Where can I submit a guest post about my startup?
If your startups needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink
3. Which startup is pioneering the future of aviation in Malmö?
Heart Aerospace is redefining sustainable aviation with its electric planes, including the Heart ES-30, which offers zero-emissions regional travel. Explore Heart Aerospace’s Vision
4. What is an innovative Malmö-based solution for last-mile logistics?
MoveByBike is transforming urban logistics with zero-emission delivery using cargo bikes, reducing urban congestion and promoting green solutions. Learn about MoveByBike
5. Can startups in Malmö teach lessons on community impact?
VOI Technology is a great example, integrating e-scooters responsibly while collaborating with city governments on data-sharing initiatives to improve urban mobility. Discover more about VOI
6. How is AI impacting Malmö’s startups?
Startups like Avionero use AI to enhance user experience, such as personalized flight booking with environmental impact considerations, showcasing AI's potential for improving everyday decisions. Explore Avionero’s Booking Insights
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8. Which Malmö startup focuses on making prosthetics more fashionable?
Anatomic Studios combines prosthetic functionality with user-centered design, offering customized prosthetic covers that change how we perceive assistive devices. Discover Anatomic Studios
9. What is a standout gaming studio from Malmö in 2025?
Midnight Hub creates narrative-driven video games that focus on emotional connections, showcasing the potential of storytelling to elevate gaming experiences.
10. How does Malmö rank among European startup ecosystems?
According to StartupBlink’s 2025 report, Malmö is one of Europe’s leading startup hubs, known for fostering collaboration and advancing sustainable industry practices. Read StartupBlink’s Report
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 3,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
