TOP 10 MUST-HAVE STARTUPS TO WATCH IN MULTAN, PAKISTAN IN 2025: Your Guide to Emerging Innovators
In 2025, Multan, the "City of Saints," is transforming into one of Pakistan’s fastest-growing business hubs. With an influx of startups tackling local and global challenges, entrepreneurs are redefining industries like fintech, health tech, logistics, and e-commerce. As investors and founders look to capitalize on the innovative spirit of the city, knowing which startups are leading the charge can make all the difference.
This guide highlights the Top 10 must-have startups to watch in Multan in 2025, showcasing their achievements, potential, and impact on Pakistan’s evolving business landscape. Whether you're an investor, a founder looking for inspiration, or an entrepreneur seeking partnerships, these names will inspire you.
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Why Multan Matters in Pakistan's Startup Ecosystem
Multan’s charm lies not only in its historical significance but in its untapped market potential. With rising urbanization, improved access to technology, and a population hungry for modern solutions, Multan provides fertile ground for startups to thrive. According to the Pakistan Startup Ecosystem Report, mid-sized cities like Multan have emerged as pivotal contributors to success stories in Pakistan.
Startups in the city focus on solving real-world problems while embracing opportunities that regional markets offer. Key sectors thriving in Multan include fintech, medical tech, e-commerce, and logistics, reflecting Pakistan’s overall startup trends. Let’s dive into the movers and shakers on this list.
The Top 10 Startups in Multan, Pakistan (2025)
1. Marham: Revolutionizing Healthcare Access
Marham is disrupting healthcare by connecting patients to doctors through its innovative online platform. With features like telemedicine, appointment bookings, and symptom tracking, Marham is improving access to quality healthcare in Multan and other cities.
- Sector: Health Tech
- Key Features: Online consultations, verified doctor databases, patient reviews.
- Impact: Serving millions of patients annually, Marham bridges healthcare gaps across Pakistan.
2. Sadapay: Simplifying Fintech for the Unbanked
Sadapay is empowering Pakistan’s unbanked population with its streamlined digital wallet and debit card services. Sadapay combines cost-efficiency with user-friendly design to target millions of underserved individuals.
- Sector: Fintech
- Key Features: Zero annual charges, free debit cards, minimalist app interface.
- Market Reach: Attracting 100,000+ new users monthly across Pakistan.
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3. PostEx: The Logistics Innovator
PostEx merges logistics with fintech by offering COD (cash-on-delivery) solutions and working capital loans for e-commerce businesses. By optimizing last-mile delivery, they’re redefining logistics in growing markets like Multan.
- Sector: Logistics & Finance
- Key Features: Route optimization, COD financing, scalable delivery networks.
- Expansion Goal: Serving 50% of Pakistan’s e-commerce brands by the end of 2025.
4. NayaPay: Driving Financial Inclusion
NayaPay enables SMEs and underserved populations in Pakistan to manage their finances seamlessly. Its platform helps users make transactions, track expenses, and receive payments, driving financial inclusion in both rural and urban areas.
- Sector: Fintech
- Notable Milestone: Included in CB Insights’ Fintech 100 list in 2024.
5. Truck It In: Transforming Logistics Operations
Truck It In is Pakistan’s fastest-growing digital freight marketplace. Connecting truckers and shippers via a streamlined app, the startup addresses inefficiencies in the logistics sector while reducing costs for businesses.
- Sector: Logistics
- Service Highlights: Real-time tracking, lower operating costs, driver optimization tools.
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6. Boli Online: Championing Regional E-Commerce
Boli Online is an up-and-coming e-commerce platform that caters exclusively to mid-tier cities, including Multan. Focused on promoting local crafts and providing affordable goods, Boli connects artisans with consumers directly.
- Sector: E-Commerce
- Key Differentiator: Supporting regional businesses and small-scale sellers.
7. Dawaai: Enhancing Prescription Accessibility
Dawaai is a trusted name in Pakistan’s health tech space, providing access to prescription drugs and medical consultations. The startup makes medicine delivery efficient while ensuring authenticity.
- Sector: Health Tech
- Market Impact: Lowering healthcare barriers for millions across Multan and beyond.
8. GreenGo: Sustainability Meets Convenience
GreenGo is an eco-conscious ride-hailing startup committed to environmental sustainability. By operating electric or hybrid cars, GreenGo offers both convenient travel options and an eco-friendly footprint.
- Sector: Transportation
- Vision: Combating urban pollution while solving commuting challenges.
9. Ailaaj: Complete Healthcare Platform
Ailaaj specializes in prescription management, diagnostic services, mental health consultations, and more, but with custom solutions for underserved communities like Multan.
- Sector: Health Tech
- Noteworthy Stats: Thousands use the app daily for chronic disease management support.
10. IdeaFist Solutions: Innovating Tech Services
IdeaFist Solutions stands out as a tech startup blending AI and IoT (Internet of Things) to create innovative solutions for businesses across Multan. Offering tools from website development to custom apps for agricultural efficiency, they’re shaping industries.
- Sector: Tech Services
- Key Offering: Integrative tech concepts tailored for Pakistan-specific markets.
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Why Marketing is the Hardest Part (And How to Start Strong)
Building your product is exciting, but marketing is what makes your startup fly or fail. Many founders focus all their energy on development, neglecting early-stage validation and customer attraction strategies. If your solution doesn’t resonate, no matter how brilliant, it’s just noise.
Start marketing early, validating ideas and building a community around your product. Tools like the F/MS AI SEO Blog automate rankings on Google AND in AI tools like ChatGPT or Bing AI. The platform provides deep competitor insights, optimized LinkedIn posts, and custom funnels to help you attract leads and grow your authority effectively, without wasting precious time.
Common Mistakes to Avoid When Launching Your Startup
- Ignoring Financial Planning: Startups like Sadapay and Truck It In succeeded because they managed their finances strategically.
- Neglecting Market Research: Understand local market needs to avoid creating irrelevant products.
- Overloading Features: Start simple, focus on delivering clear value to your audience first.
Conclusion: Why Multan’s Startups Are Worth Watching in 2025
Multan’s startup ecosystem is brimming with potential innovators creating a ripple effect across Pakistan’s business. The top startups featured above exemplify this growth with solutions tailored to real challenges. Whether you’re an investor looking for the next big opportunity or a founder seeking inspiration, these startup powerhouses are shaping industries worth following.
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Multan is not just creating startups; it’s creating impact. Dive into the future now!
FAQ on Top Startups in Multan, Pakistan in 2025
1. Which startup is revolutionizing healthcare in Multan?
Marham is making healthcare more accessible by connecting patients with doctors through its online platform. It offers features like telemedicine, appointment booking, and more. Learn more about Marham
2. Where can I submit a guest post about my startup?
If your startup needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink
3. Which startup is addressing financial inclusion in Pakistan?
Sadapay simplifies digital payments for the unbanked population with a free debit card and a user-friendly app. Discover Sadapay
4. What company is solving logistics challenges in growing markets like Multan?
PostEx combines logistics and fintech with its advanced last-mile delivery solutions and COD financing for e-commerce businesses. Explore PostEx
5. Which e-commerce platform supports small-scale sellers in Multan?
Boli Online connects regional artisans and small businesses with consumers, promoting local crafts and affordable goods.
6. What startup is helping manage prescriptions more effectively?
Dawaai improves medicine accessibility by delivering authentic prescription drugs and providing medical consultations. Learn more about Dawaai
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8. Which innovative green startup is tackling urban pollution?
GreenGo is a ride-hailing service operating with electric and hybrid vehicles, providing sustainable transportation solutions.
9. What company is catering to SMEs and underserved populations for financial management?
NayaPay helps manage finances with tools for tracking expenses, easy transactions, and receiving payments. Explore NayaPay
10. Which tech services startup is promoting AI and IoT solutions in Multan?
IdeaFist Solutions develops innovative tech tools tailored for Pakistan-specific markets, including IoT applications for agriculture and AI-based app development.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 3,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
