Best Keyword Tools for Startups in 2025: Keywords Everywhere vs Soovle, Which One Is Right for You?
In 2025, SEO remains the backbone of any digital marketing strategy, especially for startups and SMEs battling to gain traction in a crowded online landscape. But with limited budgets and mounting competition, choosing the right keyword research tool can make or break your visibility on search engines. Keywords Everywhere and Soovle stand out as popular choices for keyword research, but they cater to different needs, making the decision especially tricky.
This article breaks down the features, advantages, use cases, and disadvantages of both tools, comparing them head-to-head to help you decide which one fits your startup’s unique goals. Keep reading to uncover the best keyword tool for your SEO efforts and learn how to supercharge your marketing strategy.
Are you getting customers from ChatGPT yet?
More and more traffic is coming from Perplexity, ChatGPT, Grok and other AI tools.
👉 Rank on ChatGPT
Why Do Startups Need Strong Keyword Tools?
For startups, the hardest part isn’t building the product, it’s marketing it. Effective keyword research is the first step to competing with established players, reaching your target audience, and validating your idea. Tools like Keywords Everywhere and Soovle offer powerful ways to uncover search intent and optimize your content, but it’s critical to choose the right tool for your specific growth stage.
Even with the right tool, SEO takes time. That’s why automating it or relying on data-driven tools like the AI SEO Blog by F/MS can help you run SEO on autopilot, enabling you to focus on other aspects of your business.
Is your startup on ChatGPT?
More and more traffic is coming from Perplexity, ChatGPT, Grok and other AI tools.
👉 Rank on ChatGPT
Head-to-Head Comparison: Keywords Everywhere vs Soovle
1. Core Features
Keywords Everywhere
- Real-Time Data Metrics: Search volume, cost-per-click (CPC), competition, and trend analysis are integrated directly into your browser.
- Multi-Platform Support: Performs keyword analysis on platforms like Google, YouTube, Bing, and eBay.
- Cost-Effective: A freemium model starting at just $2.25 per month for advanced analytics, great for startups on a budget.
Soovle
- Multi-Engine Search: Aggregates keyword suggestions from multiple platforms like Google, Bing, YouTube, Amazon, and Wikipedia.
- User-Friendly: A minimalistic interface that lets users quickly discover long-tail keywords.
- Completely Free: No sign-ups, no fees, ideal for entrepreneurs who need instant ideas without worrying about costs.
2. Best Use Cases
Keywords Everywhere Works Best For:
- Data-driven decisions: If your startup heavily relies on analyzing keyword trends and metrics before content creation.
- Pay-per-click campaigns: Its CPC data helps with budgeting for paid advertising strategies.
- Small budget, big plans: Best suited for startups needing precise keyword insights at a minimal cost.
Check out the official Keywords Everywhere platform for more about its features and pricing.
Soovle Shines When:
- You want multi-platform insights: Soovle lets you see how users search across different engines.
- Brainstorming content ideas: Its autocomplete feature instantly provides inspiration for blog posts and marketing campaigns.
- Exploring niche opportunities: Soovle’s simplicity helps you uncover unique, audience-specific ideas quickly.
Learn more about Soovle’s free keyword suggestion tool and simplicity through this overview.
3. Benefits and Limitations
Keywords Everywhere
Benefits:
- Offers robust metrics like CPC and competition, making it a comprehensive tool for SEO and pay-per-click campaigns.
- Its freemium pricing model is affordable even for cash-strapped startups.
- Easily integrates into your day-to-day browser use, saving time.
Limitations:
- Limited export functionality in its free version.
- Must purchase credits for extended use, which can add up over time.
Soovle
Benefits:
- Completely free, making it ideal for startups in early stages with minimal budgets.
- Its multi-platform scope saves time by offering consolidated suggestions in one place.
- No downloads, APIs, or setups required.
Limitations:
- Lacks advanced keyword metrics like search volume and competition scores.
- Not ideal for startups focusing on data-driven SEO strategies.
Boost Your SEO by Getting Featured in Our Blogs and get a backlink.
We publish content about startups, education, tech, funding, etc. that ranks well not only in Google but also in Perplexity, ChatGPT, Grok and other AI tools.
👉 Get featured now!
A Marketing Blueprint for Startups: Combine Tools for Maximum Impact
Neither Keywords Everywhere nor Soovle is a one-size-fits-all solution. Soovle is excellent for brainstorming content ideas or exploring multi-platform search trends, while Keywords Everywhere shines in data-intensive, analytics-driven plans. If you’re looking for an all-encompassing SEO strategy, consider using both tools in tandem.
Remember, tools are just part of the equation. For startups, "validating the idea" is essential before stepping into broader marketing waters. This means addressing your audience's specific pain points, something the F/MS AI Copywriting Tool excels at. By automating high-quality content creation, it helps startups rank on Google and even in AI-powered platforms like ChatGPT, ensuring visibility, leads, and conversions with little manual input.
A Step-by-Step Keyword Research Guide Using Both Tools
- Start Broad with Soovle: Enter general concepts to brainstorm high-level keyword ideas across multiple platforms. For example, type “SEO for startups” and note the autocomplete suggestions. Save ideas for future refinement.
- Refine with Keywords Everywhere: Input your shortlists into search engines like Google while analyzing detailed metrics like search volume and CPC. Choose keywords with a balance of low competition and high profitability.
- Evaluate Results: Consider user intent. Does the query signal an informational, navigational, or transactional need? This will determine how you structure your content.
- Integrate Keywords into Your Marketing Funnel: Use these insights for blog posts, video scripts, and ad campaigns. For your LinkedIn authority-building efforts, rely on tools like the F/MS Marketing Services for superior outreach and visibility.
Common Startup SEO Mistakes to Avoid
To maximize the effectiveness of these tools, watch out for these common SEO pitfalls:
- Overloading with Keywords: Avoid stuffing your content with keywords. Instead, focus on user value.
- Skipping Content Updates: SEO is dynamic, review and update your content regularly.
- Neglecting Other Platforms: Both Soovle and Keywords Everywhere offer insights from platforms like YouTube and Amazon. Use this to diversify your strategy.
Boost Your SEO by Publishing Your Startup Press Release with us.
We publish content about startups, education, tech, funding, etc. that ranks well not only in Google but also in Perplexity, ChatGPT, Grok and other AI tools.
👉 Publish Press Release
Conclusion: Which Tool Should You Pick?
If your startup is at the ideation stage or you're brainstorming content topics, Soovle serves as an excellent starting point, offering keyword discovery without the need for advanced features. On the other hand, if you're scaling and need real-time analytics to refine your SEO campaigns and ads, Keywords Everywhere provides the data you need to stay competitive.
Ultimately, the best approach combines tools like Soovle for idea generation with Keywords Everywhere for strategic depth. And for entrepreneurs who want to step up their game, the AI SEO Blog offers cutting-edge, automated SEO solutions with human editors to keep your campaigns ahead of the curve.
Invest in the right tools. Strategize smartly. And watch as your startup’s visibility, and success, skyrocket!
FAQ: Keywords Everywhere vs Soovle, Finding the Best SEO Tool for Startups
1. What are the key differences between Keywords Everywhere and Soovle?
Keywords Everywhere focuses on providing detailed metrics like search volume, CPC, and competition directly in your browser, while Soovle aggregates keyword suggestions from multiple platforms such as Google, Bing, and Amazon for broader insights. Learn more about Keywords Everywhere’s features | Discover how Soovle works
2. Where can I submit a guest post about my startup?
If your startup needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink
3. Which tool is better for budget-conscious startups?
Soovle is completely free and ideal for startups at the ideation stage, while Keywords Everywhere offers affordable real-time data with plans starting at $2.25 per month. Find out about the pricing plans of Keywords Everywhere
4. How can these tools help startups with niche keyword discovery?
Soovle’s multi-platform suggestions reveal potential niche opportunities, while Keywords Everywhere’s detailed metrics help validate shortlisted keywords for viability. Explore Soovle’s niche-discovery capabilities
5. Can Keywords Everywhere be integrated into a browser for daily use?
Yes, Keywords Everywhere is a browser extension that integrates search metrics seamlessly into platforms like Google, YouTube, and Bing to save you time. Learn more about Keywords Everywhere features
6. Does Soovle provide keyword metrics like competition and search volume?
No, Soovle lacks advanced keyword metrics. It’s mainly useful for brainstorming and generating ideas rather than data-driven SEO strategies. Check out Soovle’s user-friendly interface
7. Can I use AI to write SEO-optimized articles that help my brand grow?
Most business owners don't understand how SEO works, let alone how to use AI for writing blog articles. That's why for busy business owners there's a great free tool that doesn't require much knowledge. Write articles for free
8. Can I use these tools together for a more comprehensive strategy?
Yes, combining Soovle for high-level keyword ideas and Keywords Everywhere for detailed metrics can maximize the effectiveness of your SEO strategy. Learn more about blending these tools effectively
9. How does Keywords Everywhere support Pay-Per-Click (PPC) campaigns?
Keywords Everywhere provides metrics like CPC and competition scores, making it highly beneficial for budgeting and planning PPC campaigns. Discover PPC benefits using Keywords Everywhere
10. What are some alternative keyword tools for startups?
Other tools like SEMrush and Ahrefs offer in-depth analytics for larger budgets, while Ubersuggest provides simpler insights for free. Explore top alternatives for startups
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.
Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain
Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.
CAD Sector:
- Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
- She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
- Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.
IP Protection:
- Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
- She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
- Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.
Blockchain:
- Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
- She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
- Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 3,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
