Majestic vs SimilarWeb: The ULTIMATE Guide to Choosing the BEST SEO Tool for 2025
In an ever-competitive digital world, SEO remains one of the most critical aspects for any startup or SME aiming to carve out a niche in 2025. Whether it’s to attract the right audience, outpace competitors, or rank higher on search engines, having the right tools for SEO and keyword research is non-negotiable. Two tools that frequently come up in the conversation are Majestic and SimilarWeb. But which one is better, and more importantly, which is the right choice for your business?
This guide will dissect the pros and cons of each tool, explore their unique features, and provide a definitive comparison to help you choose wisely.
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Why SEO is the Most Crucial Marketing Goal for Startups in 2025
The most brilliant product in the world will remain unknown without visibility. For startups and SMEs, SEO is the gateway to validating their ideas and scaling to new heights. Majestic and SimilarWeb don’t just offer tools, they offer opportunities to better understand your audience and outmaneuver your competition.
If you’ve been avoiding SEO due to lack of time, resources, or expertise, consider tools like the F/MS AI SEO Tool, which automates SEO while ensuring high-quality human oversight. Not only will you rank on Google but on AI-driven platforms like ChatGPT and Perplexity, ensuring maximum visibility.
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Majestic and SimilarWeb: What Sets Them Apart in 2025?
When it comes to marketing and SEO tools, both Majestic and SimilarWeb have carved out distinct niches:
Majestic: Best for Deep Backlink Analysis
Known as a powerhouse in backlink tracking, Majestic specializes in helping businesses build better link profiles and improve off-page SEO. It’s an ideal fit for:
- Startups focused on link-building strategies
- Agencies needing accurate historical backlink data
- SMEs aiming for a stronger ranking foundation
Best Features:
- Trust Flow and Citation Flow: Indicators of site quality and influence.
- Backlink History Tool: Examines your link-building trends over time.
- Link Contexts: Shows how your link is positioned within the content of a webpage (header, body, sidebar).
For pure link analysis, Majestic is unrivaled. However, it lacks a wider feature set, which might not suit generalists.
💡 Looking for a quick backlink fix? Use Majestic to analyze your competitors’ link game and elevate your ranking strategy.
SimilarWeb: Combat the Competitor Landscape
If understanding traffic insights and competitor strategies is your business priority, SimilarWeb is a game-changer. Its broader overview suits businesses that need a bird's-eye view of the market and traffic funnels.
Best Features:
- Traffic Breakdown: Analyze where your competitors are getting their online visitors, from organic search to paid ads.
- Audience Behavior Insights: Dive into demographics, locations, and technologies used by website visitors.
- Website Benchmarking: Compare your website's performance against others in your industry.
SimilarWeb is a perfect fit for:
- SMEs diving into competitive research and strategic planning.
- Startups honing in on user personas and traffic sources.
- E-commerce platforms competing in aggressive markets.
That said, its SEO abilities (like keyword research) lag behind top-tier tools such as Semrush or Ahrefs.
👉 Pro Tip: Use SimilarWeb to validate your target market before launching a campaign!
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How to Use Each Tool for Maximum SEO in 2025
It’s tempting to want “one tool to rule them all,” but the most successful startups combine multiple strategies. Here’s how Majestic and SimilarWeb can complement each other:
Step 1: Build a Strong Backlink Foundation (Use Majestic)
- Begin with Majestic’s Trust Flow to analyze the credibility of your top competitors’ backlinks.
- Use the “Link Context” feature to identify quality linking opportunities that are not only high-traffic but industry-relevant.
Step 2: Understand the Market (Dive into SimilarWeb Data)
- Leverage SimilarWeb to analyze where competitor sites are deriving their highest-converting traffic and mimic those strategies.
- Use its audience demographic tools to refine your ad campaigns, ensuring they target the right personas.
Step 3: Keep SEO on Auto-Pilot
Want the power of both tools but don’t have hours to dedicate to SEO? Invest in AI-powered marketing services like the F/MS AI SEO Blog. With advanced backlinks, keyword analysis, and content optimization, this solution offers SEO automation with human expertise, giving startups a competitive edge.
Top Mistakes to Avoid When Using Majestic or SimilarWeb
Even with stellar tools, errors can dent your SEO efforts. Learn from these common pitfalls:
- Using Majestic Without a Plan:
- Too much backlink data can overwhelm you. Focus on building a few high-authority links instead of chasing numbers.
- Misinterpreting SimilarWeb Traffic Insights:
- Traffic sources can vary by industry. Don’t assume what works for competitor A will also work for you. Always test assumptions.
- Not Updating Insights Regularly:
- SEO is an ever-changing game. Failing to update your keyword research or competitor benchmarks could leave you trailing behind.
- Skipping Content Optimization:
- A robust backlink profile means little without optimized content. Don’t forget tools like Google Search Console or AI-driven platforms to refine content strategy.
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- Human-Assisted AI: Combines AI’s analytical speed with human editors for accuracy and creativity.
- Visibility Beyond Google: Helps rank on innovative platforms like ChatGPT or Perplexity, which more users rely on for queries in 2025.
- Done-for-You Blog Strategy: Cut the nonsense. Have SEO-driven, high-ranking blogs delivered custom to your niche.
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Final Thoughts: Which Tool is Right for You?
- Choose Majestic if you’re laser-focused on technical SEO and need mind-bending backlink insights to dominate SERPs.
- Opt for SimilarWeb if your growth lies in competitive analysis, market positioning, and better understanding audience behaviors.
But why stop at one? Combining Majestic's focused insights with SimilarWeb's market overview equips your startup to tackle SEO challenges head-on.
For entrepreneurs starting out, remember this: success in 2025 hinges on mastering visibility as much as creating a great product. With tools like Majestic, SimilarWeb, and the F/MS AI-driven SEO suite at your disposal, your startup can achieve SEO excellence without breaking the bank.
What’s your first step? Pick a tool, start analyzing, and watch your rankings soar! 🚀
FAQ on Majestic vs SimilarWeb: Choosing the Best SEO Tool for 2025
1. Which tool is better for backlink analysis, Majestic or SimilarWeb?
Majestic specializes in deep backlink analysis, offering features like Trust Flow, Citation Flow, and historical backlink data, making it the ideal choice for businesses focused on link-building strategies. Learn more about Majestic
2. Where can I submit a guest post about my startup?
If your startups needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink
3. Which tool is better for competitive analysis and audience insights?
SimilarWeb shines when it comes to understanding competitor traffic sources and audience behavior, making it an excellent choice for businesses seeking market positioning and competitive strategies. Explore SimilarWeb features
4. Is there an all-in-one tool that combines features of Majestic and SimilarWeb?
Currently, no all-in-one tool combines the backlink analysis capabilities of Majestic and the traffic insights provided by SimilarWeb. Many businesses use both tools together for complementary insights.
5. What are the pricing options for SimilarWeb?
SimilarWeb offers plans starting at $199/month for startups, with advanced plans costing up to $35,000 annually for enterprise-level features like rank tracking and site auditing. Learn about SimilarWeb pricing
6. What are the drawbacks of using Majestic or SimilarWeb?
Majestic excels in backlink insights but lacks broader SEO features. SimilarWeb provides comprehensive traffic analytics but is less detailed in backlink intelligence and SEO-specific tools.
7. Can I use AI to write SEO-optimized articles that help my brand grow?
Most business owners don't understand how SEO works, let alone how to use AI for writing blog articles. That's why for busy business owners there's a great free tool that doesn't require much knowledge. Write articles for free
8. Can Majestic help improve local SEO rankings?
Majestic can analyze backlinks tied to local competitors, helping businesses optimize their link-building strategies for improved local search visibility. Dive into Majestic features
9. Which tool provides better insights for eCommerce startups?
SimilarWeb is the preferred tool for eCommerce startups, as it provides audience demographics, competitor traffic sources, and behavioral data essential for ad campaigns and strategy refinement. Explore SimilarWeb insights for eCommerce
10. Are there free alternatives to Majestic and SimilarWeb?
Free tools like Google Search Console and Ubersuggest offer some basic SEO insights, but they don’t match the depth of backlink analysis or traffic analytics provided by Majestic and SimilarWeb. Check out free SEO tools
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.
Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain
Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.
CAD Sector:
- Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
- She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
- Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.
IP Protection:
- Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
- She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
- Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.
Blockchain:
- Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
- She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
- Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 3,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
