Ubersuggest vs Soovle in 2025: The Ultimate Guide to Choosing the BEST Tool for SEO and Keyword Research

In the world of startups and SMEs, the toughest challenge isn't building a product, it's getting the word out. Marketing, and particularly SEO, is the cornerstone of growth. However, with countless tools available, how do you choose the right one to elevate your keyword game? Two standout contenders have emerged in 2025: Ubersuggest and Soovle. But which is the better choice for your business?

Let’s dive into a comprehensive comparison of these tools, explore their strengths and drawbacks, and pinpoint which one is a better fit for SEO-driven success. By the end, you'll know precisely where to channel your efforts for maximum ROI.

Are you getting customers from ChatGPT yet?

More and more traffic is coming from Perplexity, ChatGPT, Grok and other AI tools.

👉 Rank on ChatGPT

Why Keyword Research Matters MORE than Ever for Startups and SMEs

SEO is the lifeline of online visibility. For startups looking to validate their ideas and SMEs striving to expand, effective keyword research can drive organic traffic, uncover lucrative markets, and establish authority in competitive niches. Here’s why picking the right keyword tool is essential:

AI dominance: In 2025, optimizing not just for search engines like Google but also for AI-assisted queries on platforms like ChatGPT and Perplexity has become a non-negotiable.
Budget constraints: Startups and SMEs often lack the hefty budgets of corporates, making affordable yet powerful tools indispensable.

So, how do Ubersuggest and Soovle measure up?

Is your startup on ChatGPT?

More and more traffic is coming from Perplexity, ChatGPT, Grok and other AI tools.

👉 Rank on ChatGPT

Ubersuggest: The All-in-One Workhorse

Ubersuggest is a robust SEO tool created by Neil Patel, tailored for users who want more than just keyword suggestions. It’s particularly strong on data insights and offers a wide array of SEO features.

Top Features

Keyword Suggestions and Data: Ubersuggest provides search volume, SEO difficulty scores, and even CPC (cost-per-click) estimates.
Competitor Analysis: See what keywords your competitors are ranking for, plus insights about their backlink profiles.
Content Ideas: Explore trending topics in your niche for optimized content creation.
Site Audit: Identify technical issues on your website that could harm rankings.
Pricing Flexibility: Affordable plans starting at just $12/month, making it ideal for budget-conscious businesses.

Pros

✅ Comprehensive insights for both SEO and content strategies.

✅ Intuitive dashboard, perfect for SEO beginners and experts alike.

✅ Integration of tools like site audits and backlink analysis.

Cons

❌ Limited number of free searches per day without creating an account.

❌ Lacks the real-time updates that some other tools, like Soovle, can provide.

Soovle: Lightweight, Creative, and FREE

Soovle stands out for its simplicity and ability to aggregate keyword suggestions from multiple platforms like Google, Bing, Yahoo, YouTube, and even Amazon. It’s less of an all-in-one tool and more of a creative ideation assistant for uncovering long-tail keywords.

Top Features

Platform Diversity: Get keyword ideas from multiple sources at once.
Real-Time Suggestions: Results update dynamically as you type your seed keywords.
Simplicity at Its Best: A no-frills interface that makes keyword brainstorming a breeze.
Zero Cost: Soovle remains entirely free, without hidden upsells.

Pros

✅ Excellent for discovering highly specific, niche keywords.

✅ Best for multi-platform insights, especially in industries like e-commerce.

✅ Zero learning curve, ideal for beginners.

Cons

❌ Lacks key metrics like search volume, CPC, or keyword difficulty.

❌ No export options or advanced features.

❌ Not suitable for in-depth or data-heavy SEO campaigns.

Boost Your SEO by Getting Featured in Our Blogs and get a backlink.

We publish content about startups, education, tech, funding, etc. that ranks well not only in Google but also in Perplexity, ChatGPT, Grok and other AI tools.

👉 Get featured now!

A Side-by-Side Comparison

FeatureUbersuggestSoovle

Cost

Starts at $12/month

Free

Keyword Data

Search volume, CPC, difficulty

No metrics; just suggestions

Platform Coverage

Primarily Google

Google, Bing, YouTube, Amazon + more

Competitor Analysis

Yes

Ease of Use

Easy, with a dashboard

Simplest interface ever

Advanced Features

Site audit, content ideas, backlinks

None

Which Tool Is Right for Your Startup or SME in 2025?

If you're a startup founder trying to validate an idea or optimize a site with minimal investment, Soovle is a great starting point. It fits the bill for basic research and creative keyword brainstorming.

However, if you're aiming for long-term success, Ubersuggest is the clear winner. Think of it as your Swiss Army knife for SEO, packed with keyword strategies, competitive insights, and technical tools.

Steps to Optimize Your SEO Strategy Today

Pick Your Tool: If you’re bootstrapped, start with Soovle for simple keyword brainstorming. Once you’ve gained traction, invest in Ubersuggest for richer insights.
Use AI-Powered SEO Tools: Pair Ubersuggest or Soovle with a next-gen tool like the F/MS AI Blog Generator. It not only creates high-ranking blog content for platforms like Google and Bing but also optimizes for AI searches on ChatGPT, Perplexity, and more.
Spy on Competitors: Use Ubersuggest's competitor analysis to identify low-hanging fruit and gaps in your strategies.
Validate with Data: Avoid guesswork, rely on metrics like search volume and SEO difficulty to prioritize keywords.
Track and Update: Regularly review your SEO performance and adjust as needed.

The Most Common Mistakes Startups Make in SEO

Relying Solely on Free Tools: While free tools like Soovle are great for starting out, they don’t provide the in-depth data needed for serious SEO efforts.
Ignoring AI Search: SEO in 2025 goes beyond Google, if you’re not ranking in tools like ChatGPT, you’re missing out.
Not Investing in Content Quality: Keywords are only part of the equation. Compelling, optimized content is what drives results over time.

💡 Pro Tip: Struggling to create consistent, high-quality content? Check out the AI-Powered SEO Blog Generator. With its human-editing capabilities, it creates Google-optimized content and helps you dominate even AI-driven search engines.

Boost Your SEO by Publishing Your Startup Press Release with us.

We publish content about startups, education, tech, funding, etc. that ranks well not only in Google but also in Perplexity, ChatGPT, Grok and other AI tools.

👉 Publish Press Release

Final Thoughts for Entrepreneurs

Picking between Ubersuggest and Soovle depends entirely on your goals. While Soovle’s free simplicity helps you ideate keywords, Ubersuggest’s powerhouse features ensure you drive sustainable growth.

SEO is not a one-and-done process, it's iterative, strategic, and critical for digital visibility. Equip yourself with tools, embrace AI-driven content optimization, and prioritize marketing early. After all, it’s not just about building a product but ensuring the world knows about it.

Ready to supercharge your SEO strategy? Start by exploring Ubersuggest for advanced keyword research, or get creative with Soovle for niche keyword discovery today!

👉 Don’t forget to try the F/MS AI Article Writer to automate high-ranking blogs that effortlessly position your startup as an authority in your niche!

FAQ: Ubersuggest vs Soovle in 2025, Choosing the Best Keyword Research Tool for Startups & SMEs

1. What makes Ubersuggest a strong keyword research tool?

Ubersuggest offers an array of features, including keyword suggestions with search volume, SEO difficulty, competitor analysis, and site audit capabilities, all at affordable pricing starting from $12/month. Learn more about Ubersuggest’s features.

2. Where can I submit a guest post about my startup?

If your startups need to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink

3. What are the pros and cons of using Soovle?

Soovle excels at generating real-time keyword suggestions from multiple platforms like Amazon, YouTube, and Google, all for free. However, it lacks advanced features like search volume data or competitor analysis. Discover how Soovle works.

4. Which tool is better for startups on a tight budget?

For cost-conscious startups, Soovle's free keyword suggestion capabilities are perfect for basic ideation. However, investing in Ubersuggest can provide advanced insights that are crucial for scaling. Compare tools at OMNIUS.

5. What tool should I use for detailed competitor analysis?

Ubersuggest is your best bet for competitor analysis. It reveals keyword rankings, backlink profiles, and content strategies employed by your competition. Explore Ubersuggest’s competitor analysis.

6. Is Soovle suitable for e-commerce businesses?

Yes, Soovle is particularly useful for e-commerce platforms like Amazon and YouTube as it aggregates keyword ideas from these sources, helping to uncover niche keywords. Find out how Soovle aids e-commerce.

7. Can I use AI to write SEO-optimized articles that help my brand grow?

Most business owners don't understand how SEO works, let alone how to use AI for writing blog articles. That's why for busy business owners there's a great free tool that doesn't require much knowledge. Write articles for free

8. How do Ubersuggest and Soovle compare in advanced analytics?

Ubersuggest provides metrics like search volume, CPC, and keyword difficulty for precise targeting, while Soovle lacks these advanced data points. Learn more about Ubersuggest vs. Soovle.

9. What is the ideal tool for finding trending long-tail keywords?

For uncovering trending long-tail keywords, Soovle stands out with its real-time and multi-platform suggestions, making it effective for brainstorming sessions. Learn more about Soovle’s keyword discovery.

10. How do I pick the right tool for my startup’s SEO strategy?

Start with Soovle for free keyword brainstorming and move to Ubersuggest as your budget allows for advanced analytics and competitor insights. Check out this comprehensive guide.

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain

Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.

CAD Sector:

Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.

IP Protection:

Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.

Blockchain:

Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.