Long Tail Pro vs Soovle: BEST SEO Keyword Research Tools for Startups and SMEs in 2025
In the fast-evolving digital landscape of 2025, competition for visibility is fiercer than ever. For startups and small to medium enterprises (SMEs), choosing the right SEO and keyword research tool can make or break marketing strategies. Two popular contenders in the SEO toolkit debate are Long Tail Pro and Soovle. Both offer distinct benefits, but which is better suited for your business? This deep dive compares their features, pricing, and use cases, while offering actionable tips to make the right decision for your SEO goals.
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Why Keyword Research Is Non-Negotiable in 2025
Today, success isn’t just about building a great product, it’s about getting the right audience to discover it. Keyword research is the critical first step toward ensuring your website ranks high on search engines like Google and AI tools like ChatGPT, Perplexity, and Grok. Long-tail keywords (niche, less competitive search phrases) are especially powerful for startups aiming to target specific customer intentions.
Interestingly, 70% of startups that focused on keyword optimization in their content reported a 25% boost in their website traffic, according to a recent study by Search Logistics. By narrowing in on precise, low-competition keywords, these companies saved time, cut costs, and saw better ROI on their marketing efforts.
For entrepreneurs, marketing isn’t just about visibility; it’s about validation. Effective keywords help gauge market demand, test product fit, and drive early-stage traction.
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Comparing the Contenders
1. Long Tail Pro: Made for Detailed Research
Long Tail Pro has long been the favorite keyword research tool for SEOs and content creators aiming for long-tail, low-competition phrases. Its powerful keyword difficulty scoring and competitor analysis make it invaluable for niche strategy.
Key Features in 2025:
- Find thousands of long-tail keywords with profitability metrics.
- Competitor analysis helps identify which keywords competitors rank for.
- Color-coded difficulty scoring (easy-to-rank keywords are visibly marked).
- Pricing begins at $27/month for the basic plan, making it accessible even to budget-conscious startups.
However, Long Tail Pro has a steeper learning curve for first-time users, which may deter SMEs looking for simplicity over detail.
Check out this in-depth Long Tail Pro review for key insights.
2. Soovle: Simplicity That Delivers Broad Insights
Soovle is the go-to tool for marketing teams seeking raw keyword inspiration from multiple platforms. It gathers autocomplete suggestions from all major search engines (Google, YouTube, Bing, Amazon, Wikipedia, Yahoo, etc.).
Key Benefits in 2025:
- Completely free tool that’s lightning-fast and user-friendly.
- Generates keyword ideas quickly, making it ideal for brainstorming.
- Offers inspiration for SEO, content topics, and even PPC campaigns.
However, Soovle lacks metrics like search volume and keyword competition, which means it’s not sufficient as a standalone solution. Pairing Soovle with a more data-intense tool is necessary for robust SEO planning.
The Case for Long Tail Keywords
Why the obsession with long-tail keywords in 2025? These “niche” phrases account for over 70% of all search traffic, making them an ideal avenue for startups and SMEs to carve a market foothold.
For instance, rather than competing for a saturated term like “marketing software,” target intent-specific long-tail phrases like “budget-friendly marketing app for startups.” This approach ensures lower competition, higher conversion rates, and faster rankings across search engines and trending AI-powered tools like ChatGPT.
But identifying the perfect long-tail keywords requires streamlined tools. Whether you team up with Long Tail Pro for advanced analysis or Soovle for quick ideation, understanding search intent is vital.
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How to Choose: Key Considerations for Startups in 2025
- Niche vs. Volume
- Long Tail Pro helps startups find focused, niche keywords to penetrate competitive markets.
- Soovle is better for broad, volume-based brainstorming tactics.
- Budget
- Long Tail Pro offers budget-friendly premium options starting at $27/month.
- Soovle’s free status is a perfect fit for lean startups or idea-stage entrepreneurs.
- Data Depth
- Opt for Long Tail Pro if metrics like search volume, keyword profitability, and difficulty scores are important.
- Choose Soovle if all you need is a quick batch of keyword ideas from various platforms.
Most Common Keyword Research Mistakes
- Overlooking Long-Tail Keywords: Startups often target generic, highly competitive keywords without considering specific customer intent.
- Ignoring Competition: Tools like Long Tail Pro make it easier to analyze what rivals are doing. Don’t skip this step!
- Relying on a Single Source: While Soovle aggregates across platforms, without a deeper dive into analytics, you could miss critical insights.
- Failing To Update Keywords Regularly: In 2025, search trends change faster than ever. Modern SEO demands consistent keyword refinement.
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Here’s why entrepreneurs are embracing F/MS AI:
- Expert-Level Content: AI teams up with experienced editors to produce creative, audience-targeted content.
- SEO on Auto-Pilot: You get pre-optimized articles that convert naturally.
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Conclusion: Which Tool Wins the Keyword Battle?
For startups and SMEs in 2025, the right SEO tool depends on specific needs:
- Choose Long Tail Pro if you require an in-depth analysis of keyword competition and profitability.
- Opt for Soovle if you prefer a free, brainstorming-ready platform for quick keyword inspiration.
Whichever you select, remember that marketing, not product development, is your ultimate challenge. Focusing on refined SEO strategies using these tools will help validate your idea, attract your audience, and drive measurable growth.
And when you're ready to fully optimize, let the F/MS AI Article Writer handle the heavy lifting, leaving you more time to focus on scaling your dream business.
What are you waiting for? Test these tools, carve out your niche, and grow your brand today!
FAQ on Long Tail Pro vs Soovle: Best SEO Keyword Research Tools for Startups and SMEs in 2025
1. What is the key difference between Long Tail Pro and Soovle?
Long Tail Pro specializes in detailed keyword research with metrics like competition analysis and profitability scoring, making it ideal for niche targeting. Soovle, on the other hand, is a free tool that compiles autocomplete suggestions from multiple search engines for quick keyword ideation. Learn more about Long Tail Pro
2. Where can I submit a guest post about my startup?
If your startup needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink
3. Why are long-tail keywords significant for SMEs in 2025?
Long-tail keywords make up 70% of all search traffic and focus on specific phrases, reducing competition and improving conversion rates. For example, targeting "budget-friendly marketing app for startups" instead of "marketing software" allows quicker rankings and higher engagement.
4. Is Soovle sufficient as a standalone SEO tool?
While Soovle is excellent for gathering quick keyword ideas from multiple sources, it doesn’t offer metrics like search volume or keyword difficulty. Combining it with a tool like Long Tail Pro or Google Keyword Planner is recommended for thorough insights. Discover Soovle's potential
5. What pricing options are available for Long Tail Pro?
Long Tail Pro offers accessible premium plans starting at $27/month. This makes it a budget-friendly option for startups and SMEs seeking competitive keyword research. See Long Tail Pro pricing details
6. What does Soovle offer for free?
Soovle is entirely free and compiles autocomplete keyword suggestions from search engines like Google, YouTube, Bing, and Amazon, making it ideal for brainstorming content topics and PPC ideas. Learn more about Soovle
7. Can I use AI to write SEO-optimized articles that help my brand grow?
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8. What are the biggest keyword research mistakes to avoid in 2025?
Common mistakes include:
- Overlooking long-tail keywords.
- Ignoring competitor analysis.
- Only using a single tool without combining data sources like Soovle and Long Tail Pro.
- Failing to adapt to evolving search trends.
9. How can startups benefit from Long Tail Pro's competitor analysis?
Long Tail Pro’s competitor analysis identifies keywords that rivals rank for, allowing startups to discover gaps and opportunities in their niche. This feature is essential for crafting robust marketing strategies. Explore Long Tail Pro’s features
10. Is Long Tail Pro still relevant in 2025?
Yes, Long Tail Pro continues to be one of the most effective tools for finding easy-to-rank long-tail keywords. It constantly evolves with new features like profitability scoring and integration with competitor data. Check out Long Tail Pro
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.
Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain
Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.
CAD Sector:
- Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
- She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
- Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.
IP Protection:
- Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
- She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
- Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.
Blockchain:
- Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
- She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
- Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch. The Fe/male Switch team is located in several countries, including the Netherlands and Malta.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 3,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
