Answers to All Workbook Tasks
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Chapter 1: AI Fundamentals for the Skeptical Marketer
Task: Audit your current marketing workflow—identify 3 repetitive tasks AI could automate.
Answer:
- Social Media Scheduling: Use Buffer AI to auto-schedule posts.
- Email Responses: Deploy a chatbot (e.g., Drift) to handle FAQs.
- Data Reporting: Use Tableau Pulse to auto-generate KPI dashboards.
Chapter 2: Building an AI-Ready Marketing Team
Task: Map your team’s skills to AI tools.
Answer:

Chapter 3: SEO Dominance with AI
Task: Generate 10 long-tail keywords for your niche.
Answer:
- “Best vegan sneakers for flat feet”
- “Eco-friendly gym wear under $50”
- “Biodegradable running shoes for women”
- “Sustainable yoga mats for beginners”
- “Non-toxic workout gear for sensitive skin”
Chapter 4: Social Media Mastery via AI
Task: Generate a week’s worth of TikTok scripts.
Answer:
- Day 1: “Why ‘recycled polyester’ is a lie 👀 [Sound: Oh No]. Swipe for 3 truly eco-friendly fabrics ↓ #GreenWashing.”
- Day 4: “How to style thrifted jeans for work (spoiler: it’s chic) 💼 [Sound: Corporate Climb].”
Chapter 5: Content Creation at Scale
Task: Repurpose a blog into a video script.
Answer:
Blog Topic: “5 Tips for Better Sleep”
Video Script:
- Hook: “Tired of sleepless nights? Try these 5 tips!”
- Tip 1: “Stick to a sleep schedule—even on weekends.”
- CTA: “Follow for more sleep hacks! #BetterSleep”
Chapter 6: Hyper-Personalization Strategies
Task: Segment your email list using AI-driven behavioral data.
Answer:
- Segment 1: “Discount Hunters” (opened 5+ promo emails, 0 purchases). Strategy: Limited-time FOMO offers.
- Segment 2: “High-Intent Browsers” (Viewed pricing page 3x). Strategy: Free demo offer.
Chapter 7: AI-Driven Paid Advertising
Task: A/B test AI-generated vs. human ads.
Answer:
- AI Ad: “Tired of sleepless nights? Our AI sleep coach guarantees +2 hours of Zzz’s 💤. Free trial →”
- Human Ad: “Get better sleep with personalized tips from experts.”
Chapter 8: Email Marketing Automation
Task: Build a drip campaign with AI.
Answer:
- Email 1: Subject: “Your [Product] journey starts here 🚀” → CTA: “Watch setup video.”
- Email 3: Subject: “Miss us? 🥺 Your cart’s getting lonely…” → CTA: “Complete checkout (10% off!).”
Chapter 9: Data Analytics & ROI Tracking
Task: Identify anomalies in your data.
Answer:
- Anomaly: 300% traffic spike on Nov 12. Cause: Viral Reddit post linked to your site.
- Anomaly: Conversion drop on Dec 1. Cause: Checkout page bug (404 error).
Chapter 10: Ethical AI & Avoiding Pitfalls
Task: Audit your AI tools for bias.
Answer:
- Tool: ChatGPT. Test: Input resumes with “ethnic” vs. “traditional” names.
- Result: No significant bias detected.
Chapter 11: Voice Search & Conversational AI
Task: Optimize your FAQ page for voice search.
Answer:
- Q: “What’s your return policy?” → A: “You can return unused items within 30 days. Just print the label from our website or ask your Alexa app for help!”
Chapter 12: AI for Influencer Marketing
Task: Identify micro-influencers in your niche.
Answer:
- @EcoChicJess: 15K followers, 8% engagement, audience: 80% women aged 25-34, #SlowFashion advocates.
Chapter 13: Crisis Management with AI
Task: Simulate a PR crisis and draft a response plan.
Answer:
- Step 1: Post: “We’re investigating [issue] and will update you within 24 hours. DM us for direct support.”
- Step 2: Audit production logs for potential causes.
- Step 3: Add AI-powered quality checks to manufacturing.
Chapter 14: AI-Powered Customer Journeys
Task: Map your customer journey with AI.
Answer:
- Awareness: Use HubSpot AI to score leads from ads.
- Retention: Deploy Drift chatbots for post-purchase support.
- Advocacy: Send Klaviyo emails requesting reviews.
Chapter 15: Future-Proofing with Emerging Tech
Task: Brainstorm AR campaign ideas.
Answer:
- Idea 1: Virtual sneaker try-on for TikTok users. KPI: 10% CTR.
- Idea 3: AR skincare simulation showing “before/after” results. KPI: 15% conversion lift.
These answers are designed to guide readers like you through actionable steps, ensuring you can implement AI strategies effectively.
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