Chapter 15: Future-Proofing with Emerging Tech
Stay ahead of the curve—AI, AR, and beyond.
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Why This Matters in 2025
- Statistic: 60% of startups that fail to adopt emerging tech lose market share within 2 years (BCG, 2025).
- Reality Check: AI is just the beginning—AR, VR, and quantum computing are reshaping marketing. Ignore them, and you risk irrelevance.
Key Concepts: The Tech Frontier
AI + AR/VR Integration:
- AR filters and VR experiences powered by AI (e.g., virtual try-ons, interactive ads).
- Bad Example: A fashion brand’s AR app crashed during a live demo—20% drop in app store ratings.
Quantum Computing:
- AI models 100x faster, enabling real-time personalization at scale.
- Case Study: Snap Inc. boosted engagement by 40% with AI-driven AR filters.
Voice + Visual Search:
- AI combines voice queries with image recognition (e.g., “Find this dress in red”).
- Statistic: 55% of shoppers use visual search to find products (Google, 2025).
Case Study: How Warby Parker Dominated AR
- Problem: Low online conversion rates for glasses (customers wanted to “try before buying”).
- AI Tools:
- ARKit (Apple) + AI facial mapping for virtual try-ons.
- ChatGPT-powered chatbot to recommend frames based on face shape.
- Result:
- 25% increase in online sales.
- 70% of users said AR made them more confident in their purchase.

Pro Tip: Use ChatGPT to brainstorm AR campaign ideas:
“Suggest 5 AR campaign concepts for [product]. Include target audience and KPIs.”
Workbook Task: Brainstorm AR Campaign Ideas
Your Turn:
- Define Product: Choose a product/service (e.g., sneakers, skincare).
- AI Prompt:
“Generate 5 AR campaign ideas for [product]. Include:- Concept (e.g., virtual try-on)- Target audience (e.g., Gen Z)- KPI (e.g., engagement rate).”
Example Output:
- Idea 1: Virtual sneaker try-on for TikTok users. KPI: 10% CTR.
- Idea 3: AR skincare simulation showing “before/after” results. KPI: 15% conversion lift.
Bad Example: A startup launched an AR game unrelated to their product—0% sales impact.
Disaster Avoidance Checklist
✅ Never adopt tech without clear ROI goals (e.g., “Increase engagement by 20%”).
✅ Always test AR/VR experiences on multiple devices/platforms.
✅ Avoid overloading users—keep AR/VR interactions under 30 seconds.
Myths Debunked
“Emerging tech is only for big budgets”:
- Fact: Tools like Unity Reflect start at $40/month—affordable for startups.
“AI + AR is just a gimmick”:
- Fact: AR-powered campaigns drive 2x higher engagement than static ads (Snap Inc., 2025).
Visual Design Elements
- Infographic: “The Tech Adoption Curve” (Awareness → Experimentation → Integration → Dominance).
- Flowchart: “Building an AR Campaign in 5 Steps.”
- Sidebar: “How I 10X’ed Engagement with an AR Filter” (Founder testimonial).
Workbook Task
Your Turn:
- Brainstorm 3 AR/VR campaign ideas using ChatGPT.
- Pick one and draft a 30-day implementation plan.
- Test the campaign with a small audience (e.g., 100 users).
(Answers to all workbook tasks provided at the end of the book.)
⏭️ Answers to WorkBook Tasks
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