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2026-11-09 00:04 Tool comparisons

Infusionsoft vs Campaign Monitor (2027): Keap CRM and Sales Automation vs Campaign Monitor Email Newsletters, Prices, Free Trials, SMS and Which One Fits Your Business

Infusionsoft vs Campaign Monitor: CRM and Sales Automation or Beautiful Email Newsletters?

Infusionsoft no longer exists under that name. The product is now Keap: infusionsoft.com sends you to keap.com, and Keap itself has belonged to Thryv since October 2024. So when you search for Infusionsoft vs Campaign Monitor, Campaign Monitor vs Infusionsoft or Keap vs Campaign Monitor, you are really comparing two very different tools. Keap is a CRM with sales and marketing automation for service businesses: contacts, pipeline, lead scoring, appointments, quotes, invoices and payments next to your emails. Campaign Monitor, now part of Marigold, is an email marketing tool built around good-looking campaigns: a drag-and-drop builder, more than 100 templates, segments, automated journeys and clear reports. We checked plans, prices and limits on both official sites in November 2026 and removed every figure we could not trace to a source.
Quick answer: pick Keap if you run a coaching, consulting, agency or other service business that books calls, sends quotes and invoices and wants follow-ups to run on their own; its single plan starts at $320 a month (billed monthly, 2 users, 1,500 contacts) plus a required paid implementation package. Pick Campaign Monitor if your main job is a well-designed newsletter or product emails and you already have (or do not need) a CRM: from this location its pricing page shows Lite from €10.80 and Essentials from €20.88 a month, billed yearly for up to 500 contacts, with a 30-day free trial.
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Keap (Infusionsoft) vs Campaign Monitor at a Glance

Keap (formerly Infusionsoft)Campaign Monitor
What it isCRM with sales, marketing and billing automation for small service businessesEmail marketing platform for newsletters, campaigns and automated journeys
OwnerThryv (acquisition closed 31 October 2024)Marigold ("Campaign Monitor by Marigold")
Free optionFree trial, no credit card; up to 25 emails, no payments or texts30-day free trial with 500 contacts and 500 emails
Price (default view)One plan, from $320 a month billed monthly for 2 users and 1,500 contacts; implementation package requiredLite €10.80, Essentials €20.88 (seasonal offer), Premier €142.20 a month, billed yearly, 0-500 contacts; Enterprise on quote
Users2 included; extra users $39 a month eachUnlimited on every plan
EmailBroadcasts, newsletters, 1:1 email synced with Gmail or Outlook, AI Content AssistantDrag-and-drop builder, 100+ templates, custom HTML, A/B tests, AI Writer; Lite sends 5x your contacts a month, Essentials unlimited
AutomationMarketing, sales, service and operations automations: lead nurture, webinars, cart abandonment, billing reminders, tasksAutomated emails and pre-built journeys; unlimited from Essentials; drip campaigns, RSS and transactional emails
CRM and salesContacts, companies, lead scoring, sales pipeline, appointments, quotes, invoices, checkout formsNo sales CRM; connects to CRMs such as Salesforce
SMSUS only: 500 texts and 100 voice minutes included; higher tiers from $24 a monthFor contracted customers sending to the US, Canada, Australia and the UK, via sales
SupportCustomer Success Manager, US phone support on weekdays, 24/7 chatHelp Center and standard support on Lite; priority support on Essentials; premier support with phone on Premier
Sources: keap.com pricing and Thryv FAQ pages, Thryv's press release of 31 October 2024, campaignmonitor.com pricing and SMS pages, checked 9 November 2026. Keap shows US dollars; Campaign Monitor showed euros from our location and says it can bill in USD, CAD, GBP, AUD and NZD. Both prices rise with your number of contacts.

Keap and Campaign Monitor Explained

Keap (formerly Infusionsoft): CRM, sales and billing automation in one

Keap started life as Infusionsoft, and the old domain still redirects to keap.com. In October 2024 Thryv, a US small business software company, closed its acquisition of Infusion Software, Inc. (Keap) for $80 million in cash, and Keap's logo now reads "A Thryv, Inc. Brand". Keap's Thryv FAQ says existing Keap products and services stay the same for now, and that any Thryv products you add are a separate subscription.
Keap no longer sells feature tiers. Its pricing page offers "the entire Keap software platform" in one plan, which includes:
  • CRM: contact and company records, tags, lists, custom fields, notes, tasks, automation history per contact, lead scoring and a customisable dashboard.
  • Marketing: landing pages, multi-page sales funnels, forms, email broadcasts, newsletters, one-to-one email synced with Gmail or Outlook, an AI Content Assistant for writing and an AI Automation Assistant that builds a campaign from templates.
  • Sales and payments: a sales pipeline, an appointment scheduler synced with your calendar, quotes that turn into invoices, one-time and recurring invoices, checkout forms with order bumps and promo codes, Keap Pay in the US and PayPal, Stripe or Eway elsewhere.
  • Service and operations: Google review requests, internal forms, employee reminders, automatic task assignment, billing automation for past-due reminders and card expiry alerts, pipeline automation, an API with webhooks and a native Zapier integration.
  • Ready-made automations: lead magnet delivery, newsletter sign-up, consultation requests, webinars, flash sales, cart abandonment, referral and review requests, birthday campaigns, hiring and new-hire onboarding.
How you pay: the Keap pricing page opens at "Starting at $320/mo (Billed monthly)" for 2 users and 1,500 contacts; extra users cost $39 a month and contacts are priced in tiers. An implementation package (strategy session, data import, migration and done-for-you automations) is required, and its price is not listed. On an annual contract, cancelling early costs a $299 termination fee. The free trial needs no credit card, but it is limited to 25 emails, with no payments and no text messages.
Texts and calls: text marketing is US only. Tier 1, with 500 messages and 100 voice minutes, is included; higher tiers run from $24 to $279 a month, and extra texts cost $0.015 each. One-to-one texts and a dedicated business phone line work in the US and Canada.
Support: every account gets a dedicated Customer Success Manager, US-based phone support during weekday business hours, 24/7 chat and Thryv Academy courses.
Best for: coaches, consultants, agencies, trainers, clinics and other service businesses that sell through calls and proposals, take payments and want every lead followed up without a separate CRM, scheduler and invoicing tool.
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Campaign Monitor: design-led email newsletters and journeys

Campaign Monitor is an email marketing platform, signed "Campaign Monitor by Marigold" in its footer. Its strength is the campaign itself: a drag-and-drop builder, more than 100 responsive templates, custom-coded HTML templates, branded templates built from your website, segments, A/B tests, a preference centre, real-time and world-map reports, and a non-human click filter. Every plan includes unlimited users.
From our location, the Campaign Monitor pricing page opened in euros with yearly billing and 0-500 contacts selected:
  • Lite, €10.80 a month (with the 10% annual discount): sends of 5 times your contacts a month (2,500 at 500 contacts), custom-coded templates, drip campaigns, unlimited sign-up forms, AI Writer, automated emails within your send volume, pre-built journeys and transactional emails. The website builder is an extra.
  • Essentials, €20.88 a month with a seasonal extra 20% off (shown against €29): unlimited sends, priority support, unlimited AI features and automated emails, inbox preview and Marketing Studio, which generates on-brand emails, images, translations and Instagram-ready posts. The offer is for new customers on annual Essentials plans and, per the page, runs until 3 January 2027.
  • Premier, €142.20 a month (with the 10% annual discount): premier support with phone access, advanced engagement segments, send time optimisation, email section locking, advanced link tracking, template management for teams and the website builder.
  • Enterprise, custom pricing: a dedicated account manager, multi-brand and multi-team accounts, deliverability monitoring, SOC 2 and GDPR documentation and invoice or purchase-order billing.
How you pay: every plan can be paid monthly or yearly, and yearly saves 10%. The 30-day free trial includes 500 contacts and 500 emails. If you go over your limits, Campaign Monitor offers an upgrade or extra emails. Nonprofits get 15% off.
Integrations, agencies and SMS: Campaign Monitor lists 250+ integrations, including Salesforce, WordPress and Google Analytics, so contacts can flow in from the CRM or shop you already use. Agencies get sub-accounts, private labelling and markup billing. SMS is for contracted customers sending to the US, Canada, Australia and the UK; you arrange it through sales.
Best for: founders, ecommerce brands, media and community projects and agencies whose growth depends on a regular, well-designed newsletter or product emails, and teams where several people edit campaigns.
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Head-to-Head: Where Each Tool Wins

Price and setup

Campaign Monitor wins for a small budget: you can sign up yourself and start from €10.80 a month billed yearly, or try it free for 30 days. Keap starts at $320 a month for 2 users and asks every new customer to buy an implementation package, so it only pays off if it replaces several tools, such as a CRM, scheduler, invoicing app and email tool, and your team uses it every day.

CRM, sales and payments

Keap wins clearly. It keeps contacts, lead scores, pipeline stages, appointments, quotes, invoices and payments in one record, and its automations can move a lead from form to booked call to paid invoice. Campaign Monitor has no sales pipeline or invoicing; you would pair it with a CRM. If you want CRM and marketing in one place at a lower entry price, see HubSpot vs ActiveCampaign and Constant Contact vs ActiveCampaign.

Email design and newsletters

Campaign Monitor wins. Its builder, 100+ templates, branded templates from your website, custom HTML, section locking on Premier and design and spam testing are made for teams that care how every email looks. Keap sends broadcasts and newsletters with modern templates too, but its focus is follow-up, not design.

Automation

It depends on what you automate. Keap automates the whole client journey, including tasks for your team, billing reminders and pipeline moves. Campaign Monitor automates emails: welcome series, drip campaigns, date-based campaign series, RSS-to-email and transactional emails, with unlimited automated emails from Essentials.

Team, support and texts

Campaign Monitor includes unlimited users on every plan; Keap includes 2 and charges $39 a month for each extra user. Keap gives every customer a Customer Success Manager, US phone support and 24/7 chat; Campaign Monitor has a help centre and an AI support agent, priority support from Essentials and premier support with phone access on Premier. For texts, Keap includes 500 US messages, while Campaign Monitor offers SMS to contracted customers in four countries.

Keap or Campaign Monitor: Which Should You Choose?

  • A coach, consultant or agency that books calls and sends invoices: Keap, because the lead, the appointment, the quote and the payment live in one place.
  • A startup that mainly sends a newsletter or product updates: Campaign Monitor Lite or Essentials. If you need a free plan, our free Mailchimp alternatives list tools that have one.
  • An ecommerce brand with flows and a shop: neither is the obvious first pick; compare Omnisend vs Brevo.
  • A team of 5 editing campaigns together: Campaign Monitor, with unlimited users on every plan.
  • B2B founders who need a CRM first: look at our top CRM tools for startups and pair your CRM with Campaign Monitor, or pick Keap if you also want quotes and payments.
  • You want to own the server and data: neither. See open-source Mailchimp alternatives you can self-host.
  1. Name the main job. If it is selling to and billing clients, start with Keap. If it is sending newsletters and campaigns, start with Campaign Monitor.
  2. Check the budget. Keap starts at $320 a month plus an implementation package; Campaign Monitor at €10.80 a month billed yearly for up to 500 contacts.
  3. List the tools you already pay for. If you already have a CRM, scheduler and invoicing, Campaign Monitor plugs into them. If you want to replace them, Keap can.
  4. Count the team. Keap includes 2 users and charges $39 for each extra one; Campaign Monitor includes unlimited users.
  5. Trial with real data. Keap's trial allows 25 emails; Campaign Monitor's 30-day trial allows 500 contacts and 500 emails. Build one real automation in each before you pay.

What Changed Since the Old Version of This Comparison

  • Infusionsoft is Keap, and Keap is part of Thryv. Thryv closed the acquisition on 31 October 2024. infusionsoft.com redirects to keap.com.
  • Keap's prices changed. The old post said Keap started at $169 a month. Keap now sells one plan, from $320 a month billed monthly for 2 users and 1,500 contacts, plus a required implementation package.
  • Campaign Monitor's prices changed. The old post quoted Lite at $12 and Premier at $159 a month. From our location the page now shows Lite €10.80, Essentials €20.88 and Premier €142.20 a month billed yearly for 0-500 contacts, and Campaign Monitor is now part of Marigold.
  • Removed: the claim that "75% of startups" with email automation get "$36 for every $1", which the linked page did not support, user ratings without a source, and links to third-party list articles. Every number above comes from Keap's, Thryv's or Campaign Monitor's own pages.

How Founders Use Keap, Campaign Monitor and the Rest of Their Marketing Stack

Whatever tool you choose, start with three emails: a welcome sequence for new contacts, a regular update and a reminder that brings people back. Our mean.ceo guides explain how to build an email list, how to automate email marketing in a startup and which startup newsletters are worth copying. Before launch, a waitlist of your first 1,000 customers is the list you will email first, and our guide to AI marketing automation shows where AI saves time.
Comparing more email tools? Read Mailchimp vs Constant Contact, Mailchimp vs ActiveCampaign, SendGrid vs Constant Contact, Constant Contact vs MailerLite and Autopilot vs MailerLite. If your product also sends receipts and password resets, Mailchimp vs Mailgun explains marketing email versus an email API; for enterprise automation, see Marketo vs Omnisend.
Texts work best next to email: our guide to SMS marketing for startups covers consent and timing. To connect your email tool to the rest of your apps, see open-source Zapier alternatives; for a help desk next to your CRM, free HubSpot Service Hub alternatives; and to plan what all of this costs, the marketing budget calculator.
Emails convert better when they point to content people also find on their own. The F/MS AI SEO Tool writes articles from your keywords that are built to rank on Google and to be cited by ChatGPT and Perplexity, the AI SEO blog explains how, and Clearscope vs ContentKing compares tools for writing that content and keeping your site healthy.
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FAQ: Infusionsoft (Keap) vs Campaign Monitor

Is Infusionsoft the same as Keap?

Yes. Infusionsoft is the old name of Keap: infusionsoft.com redirects to keap.com, and the company behind it, Infusion Software, Inc., was acquired by Thryv, which closed the deal on 31 October 2024.

What is the main difference between Keap and Campaign Monitor?

Keap is a CRM with sales, marketing and billing automation: pipeline, lead scoring, appointments, quotes, invoices and payments next to email and US texts. Campaign Monitor is an email marketing tool focused on well-designed campaigns, segments and automated email journeys.

Which is cheaper, Keap or Campaign Monitor?

Campaign Monitor, by far. Its pricing page showed Lite from €10.80 and Essentials from €20.88 a month billed yearly for up to 500 contacts from our location. Keap starts at $320 a month billed monthly for 2 users and 1,500 contacts, plus a required implementation package.

Do Keap and Campaign Monitor have free plans?

No. Keap has a free trial with no credit card, limited to 25 emails and without payments or texts. Campaign Monitor has a 30-day free trial with 500 contacts and 500 emails.

Which tool is better for a service business?

Keap. Booking links, quotes, invoices, recurring payments, review requests and follow-up automations make it a fit for coaches, consultants, agencies and clinics.

Which tool is better for newsletters?

Campaign Monitor. Its drag-and-drop builder, 100+ templates, branded templates, custom HTML and design and spam testing are built for newsletters, and every plan has unlimited users.

Who owns Campaign Monitor and Keap now?

Campaign Monitor is part of Marigold; its site is signed "Campaign Monitor by Marigold". Keap is a Thryv brand since Thryv bought Infusion Software, Inc. in 2024.

Can I send text messages with either tool?

Keap includes 500 US text messages and 100 voice minutes, with higher tiers from $24 a month. Campaign Monitor offers SMS to contracted customers sending to the US, Canada, Australia and the UK, arranged through its sales team.

Where can I submit a guest post about my startup?

You can publish a guest post in one of the Fe/male Switch startup blogs, which rank in Google and in AI tools like ChatGPT and Perplexity. Get a quality backlink.

Can I use AI to write SEO articles that my emails can link to?

Yes. The F/MS AI SEO Tool writes articles from your keywords that are built to rank on Google and in AI assistants, with human editors reviewing them.

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.