Loomly vs Sendible: Content Calendar With Approvals or Agency Scheduler With Client Workspaces?
Loomly and Sendible both plan, approve and publish social media posts, but they are priced and built for different teams. Loomly is a content calendar with approval workflows, an AI assistant and social listening, sold by the number of social accounts and users, which suits a startup or small in-house team running a few brands. Sendible is built for agencies and multi-location businesses: every client, brand or location gets its own workspace, every plan has unlimited users, clients connect their own accounts without sharing passwords, and higher plans add branded reports and a paid white label. Whether you search for Sendible vs Loomly or Loomly vs Sendible, we checked plans, prices, trials, networks and features on loomly.com and sendible.com in November 2026.
Quick answer: pick Loomly if you are a founder or a team of up to three people managing your own brand and want a calm calendar with approvals, AI post ideas and listening: Starter costs $49 a month billed yearly ($588 a year) for 12 social accounts and 3 users, and Loomly's help center describes a free plan for 1 user and 3 accounts that is not offered to every user. Pick Sendible if you manage social media for clients or locations, need unlimited users, client logins, branded reports or X (Twitter), or want a white-label dashboard: Core starts at $35 a month on monthly billing for 1 workspace with 6 profiles, and Premium at $199 covers 7 client workspaces. Loomly gives a 7-day free trial and Sendible a 14-day trial, both without a credit card.
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Loomly vs Sendible Pricing and Features Compared
Sources: loomly.com/pricing (default Yearly view, US dollars), Loomly's help center, sendible.com/pricing (default Monthly view, US dollars) and each company's about page, checked 11 November 2026. Loomly's monthly-billing prices and Sendible's yearly prices sit behind a toggle, so we leave them out; prices exclude sales tax or VAT.
For a team of three on one or two brands, both are cheap: Sendible Core at $35 on monthly billing, Loomly Starter at $49 billed yearly. The gap opens with people: Loomly Starter stops at 3 users, so a fourth person pushes you to Beyond at $249, while Sendible never charges per user. At agency scale the two meet: Loomly Beyond covers 60 accounts for $249 billed yearly, while Sendible charges by workspaces, $299 a month for 15 on Elite (15% less if you pay yearly). Sendible's structure (6 profiles per workspace) fits a client list; Loomly's (accounts and users) fits an in-house team.
Loomly: A Content Calendar With Approvals for Small Teams
Loomly calls itself stress-free social media management: content ideas, post creation, scheduling and engagement in one place, with an AI system across all channels. It was founded in 2015, and the site footer now names Bending Spoons Operations of Milan as the company behind it; Bending Spoons bought Loomly from ASG in January 2025. The core is a calendar where you draft posts, preview them for each network, send them through approval workflows with roles, and publish directly or on a recurring schedule.
Plans (checked November 2026, default Yearly view, US dollars):
- Starter, $49 a month billed yearly ($588 a year): 12 social accounts, 3 users, unlimited calendars, AI Assistant chat, scheduling, approval workflows and roles, advanced analytics and link shorteners.
- Beyond, $249 a month billed yearly ($2,988 a year): 60 accounts and unlimited users, plus custom branding (branded subdomain, favicon and logo), custom roles and workflows, a hashtag manager, scheduled reports and calendar two-factor enforcement. Loomly marks it most popular.
- Enterprise: 61 or more accounts, unlimited users, a custom price and priority support.
- Terms: yearly billing saves 25%, is charged upfront and cannot be ended early; sales tax may apply; nonprofits get a 50% lifetime discount. The homepage offers a 7-day free trial with no credit card.
- Free plan: Loomly's help center describes a free plan for 1 user and 3 social accounts with 5 posts a month on a rolling window, plus the calendar, Canva, analytics dashboard and mobile apps, and warns it might not be available for all users.
AI, listening and engagement: every plan on the Loomly pricing page includes post generation, AI captions, reply with AI and AI analytics, with limited monthly AI usage on Starter and extended usage on Beyond. Social listening is capped at 2 per month on Starter and 5 on Beyond. An interactions inbox lets you reply, use saved replies and assign conversations to teammates, and an ideas board and post inspiration help when the calendar is empty. It connects to Slack, Microsoft Teams, Canva, Google Drive, Unsplash, Giphy and Zapier.
Networks: according to Loomly's help center (supported platforms, updated May 2026), Loomly publishes to Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok, Threads and Bluesky. X (Twitter) is not on the list, which matters if your audience is there.
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Sendible: A Scheduler Built Around Client Workspaces
Sendible pitches no-nonsense social media management with unlimited users for agencies and multi-location teams. It started in London in 2009 and joined ASG, a software group backed by Alpine Investors, in 2021; its about page names ASG, not Cision, as its group. Everything is organised in workspaces: each client, brand or location gets its own calendar, 6 social profiles, inbox, reports and publishing queues, and adding a workspace adds 6 more profiles.
Plans (checked November 2026, default Monthly view, US dollars):
- Core, $35 a month: 1 workspace with 6 social profiles, unlimited users, unlimited scheduling, unlimited AI credits, bulk scheduling, monitoring and replying, standard reports. Sendible aims it at 1 or 2 brands or locations.
- Plus, $99 a month: 3 workspaces (18 profiles) and assignment and approvals before publishing.
- Premium, $199 a month: 7 workspaces (42 profiles), content libraries, custom branded reports, campaigns, dedicated onboarding and a dedicated account manager. Sendible marks it most popular.
- Elite, $299 a month: 15 workspaces (90 profiles), bulk posting with dynamic fields (placeholders such as city or service names) and advanced user permissions; white label as a paid add-on.
- Enterprise, $750 a month: 50 workspaces (300 profiles), every feature, single sign-on and the white label add-on.
- Terms: a 14-day free trial with no card, no contract, cancel anytime; paying annually saves 15%; nonprofits get 15% off monthly or 25% off annual plans. Prices are also shown in euros and pounds.
Agency features: the Sendible pricing page lists Client Connect, which lets clients connect their social profiles without sharing passwords, client dashboards where client users only see and approve their own content, custom approval workflows and permission groups. Reports go out automatically by email or as a live link, and from Premium they carry your logo and colours. White labelling (your brand, domain, emails and dashboard) costs extra on Elite and Enterprise; Sendible's FAQ says it starts at $349 a month for Elite and $800 a month for Enterprise.
Publishing: Sendible posts to Instagram, Facebook, TikTok, X, LinkedIn, Google Business Profile, YouTube, WordPress, Threads and Bluesky, with a bulk scheduler and CSV upload, smart queues (10, 30, 70 or unlimited by plan), repeating evergreen posts and an RSS auto-poster. Each workspace can publish 100 to 500 posts a day depending on the plan. Its FAQ notes it does not answer Instagram direct messages; comment monitoring covers Facebook Pages and ads, LinkedIn Pages and Instagram.
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Sendible vs Loomly: Feature by Feature
Calendar and approvals
Both have a drag-and-drop calendar, post previews and approval steps. Loomly includes approval workflows and roles on its cheapest paid plan, so a founder, a marketer and a designer can review every post from day one. Sendible starts approvals on Plus ($99), but then any number of team members and client users can join without extra seats.
Clients and agencies
This is Sendible's home ground: a workspace per client, Client Connect, client dashboards, branded and auto-emailed reports, and a white-label dashboard you can resell. Loomly's Beyond plan adds a branded subdomain, favicon and logo and unlimited users, which helps an agency show clients a branded calendar, but it has no client onboarding widget or resellable white label.
Networks
Loomly covers Pinterest and Snapchat, which Sendible does not list; Sendible covers X and WordPress, which Loomly does not. Both cover Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Business Profile, Threads and Bluesky.
AI and social listening
Loomly goes further on AI: an assistant chat, post generation, AI replies, AI analytics and a small monthly social listening allowance. Sendible's AI Assist writes and rephrases captions with unlimited credits on every plan, but its pricing page does not list social listening, only comment and mention monitoring.
Analytics and reporting
Loomly has a post analytics dashboard, exportable reports and link-shortener analytics, with scheduled reports on Beyond. Sendible has pre-built reports for each network and Google Analytics, a report builder, PDF export, live report links and automated email reports, built for sending results to clients.
What Changed Since the 2026 Version of This Comparison
- Loomly prices: the old text said Loomly starts at $42 a month. Starter is now $49 a month billed yearly ($588 a year) for 12 accounts and 3 users, and Beyond is $249.
- Sendible prices: the old text said Sendible starts at $29 a month. Core is now $35 a month on monthly billing, and every plan is sold by workspaces with unlimited users.
- Ownership: Bending Spoons bought Loomly from ASG in January 2025; Sendible is still part of ASG.
- Networks: Loomly no longer lists X; both added Threads and Bluesky.
- New features: Loomly added an AI assistant, social listening and a limited free plan; Sendible added workspaces, Client Connect and unlimited AI credits.
- Removed: the claims that Sendible is cheaper at $29 and has "broader capabilities", generic "common mistakes" filler and third-party links.
Loomly or Sendible: Which Should You Choose?
- You are a solo founder testing social media: check whether Loomly's free plan is offered to you, or start with Sendible Core at $35 a month if you also need X.
- You are a startup team of 2 or 3 on one brand: Loomly Starter, for approvals, AI post ideas and listening from the first plan.
- Your team will grow past 3 people: Sendible, because users are unlimited on every plan; Loomly needs Beyond at $249.
- You are a freelancer or agency with clients: Sendible Premium, for 7 client workspaces, Client Connect and branded reports.
- You run many locations or franchises: Sendible Elite, for dynamic fields that personalise one post per location.
- Pinterest or Snapchat matter to you: Loomly. X matters to you: Sendible.
- You want a visual planner or a bigger suite: compare Later vs Sendible and Sprout Social vs Later.
Loomly and Sendible Alternatives
If Loomly is close but not quite right, read Loomly vs CoSchedule, SocialPilot vs Loomly, Loomly vs Hootsuite, Loomly vs Agorapulse, Buffer vs Loomly and Loomly vs Later. For Sendible, see CoSchedule vs Sendible, Sendible vs Planoly and Sendible vs Crowdfire. Agency-style alternatives are compared in SocialPilot vs MeetEdgar, Agorapulse vs CoSchedule, Hootsuite vs CoSchedule and Crowdfire vs Hootsuite. For tools with a real free plan, see the free Hootsuite alternatives; to self-host, the open-source Hootsuite alternatives and open-source Buffer alternatives.
How Founders Use Loomly or Sendible to Get Customers
A calendar tool pays off only when the posts lead somewhere. Choose two or three networks where your customers already are, plan one month around one launch or one problem you solve, and use the approval step so a second person checks every claim and link. Our guide to social media content calendars shows how to plan that month, and the social media management guide for startups covers the weekly routine.
Make post graphics with one of the free Canva Pro alternatives, measure results with the open-source social media analytics tools or the free Fanpage Karma alternatives, answer DMs with the bots in ManyChat vs Chatfuel, and move followers into email with the tools in Brevo vs MailerLite and Autopilot vs MailerLite. More visitors now arrive from ChatGPT and other AI assistants, so check the AI visibility tracking tools, and before you spend on promotion, validate your startup idea.
Social posts work best when they point to articles people can find again. The F/MS AI SEO Tool writes articles from your keywords that are built to rank on Google and to be cited by ChatGPT and Perplexity; share them through Loomly's recurring posts or Sendible's RSS auto-poster. F/MS Marketing Services help you get backlinks and guest posts that build your authority.
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FAQ: Loomly vs Sendible
Which is cheaper, Loomly or Sendible?
For a small team Sendible Core is cheaper at $35 a month on monthly billing (1 workspace, 6 profiles, unlimited users) than Loomly Starter at $49 a month billed yearly (12 accounts, 3 users), checked in November 2026. For 15 brands the two end up close: Loomly Beyond costs $249 a month billed yearly for 60 accounts, and Sendible Elite $299 a month on monthly billing (15% less if paid yearly) for 15 workspaces.
Where can I submit a guest post about my startup?
You can publish a guest post in one of the Fe/male Switch startup blogs, which rank in Google and in AI tools like ChatGPT and Perplexity. Get a quality backlink.
Which tool is better for agencies?
Sendible. It gives each client a workspace, lets clients connect their accounts through Client Connect, offers client dashboards for approvals, branded reports from Premium and a paid white label on Elite and Enterprise, with unlimited users on every plan.
Does Loomly or Sendible have a free plan?
Sendible has no free plan, only a 14-day trial without a card. Loomly's help center describes a free plan for 1 user, 3 social accounts and 5 posts a month, but says it might not be available for all users; its regular trial lasts 7 days without a card.
Does Loomly support X (Twitter)?
No. Loomly's help center lists Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok, Threads and Bluesky. Sendible supports X.
Who owns Loomly and Sendible?
Loomly belongs to Bending Spoons of Milan, which bought it from ASG in January 2025. Sendible, founded in London in 2009, joined ASG, a software group backed by Alpine Investors, in 2021.
Which has better analytics?
For client reporting, Sendible: pre-built network and Google Analytics reports, a report builder, PDF export, live links and automated email reports, branded from Premium. Loomly has an analytics dashboard, exports and link analytics, with scheduled reports on Beyond and AI analytics on both plans.
Do Loomly and Sendible have approval workflows?
Yes. Loomly includes approval workflows and roles from Starter and custom roles and workflows on Beyond. Sendible includes assignment and approvals from Plus, custom approval workflows and permission groups, and client dashboards for client approval.
Can AI write my posts in Loomly or Sendible?
Yes. Loomly has an AI assistant chat, post generation, AI captions and AI replies with a monthly usage limit. Sendible's AI Assist writes and rephrases captions with unlimited credits on every plan.
What are good alternatives to Loomly and Sendible?
SocialPilot, Agorapulse, CoSchedule, Later and Hootsuite are the closest paid options; for free plans see our free Hootsuite alternatives, and for self-hosting the open-source Hootsuite and Buffer alternatives.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
