Top 10 Open Source Alternatives to Heap AI in 2025

As the demand for advanced analytics tools rises, a number of open-source alternatives to Heap AI have gained popularity in 2025. These tools offer unique features and cater to different business needs, providing both flexibility and control over data. Here's a detailed look at the top 10 open-source alternatives to Heap AI.

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1. PostHog

Website: PostHog
Description: PostHog is an open-source platform that combines product analytics, session replay, feature flags, A/B testing, and user surveys. It's designed for engineers and product managers, especially in B2B companies.
Key Features:
Product Analytics: Offers funnels, user paths, retention analysis, custom trends, and user cohorts.
Session Replay: Includes event timelines, console logs, and network activity with 90-day data retention.
Feature Flags: Local evaluation for faster performance, with JSON payload support.
A/B Testing: Supports up to 9 test variations, calculates duration, sample size, and statistical significance.
Surveys: Target surveys based on event or user properties with templates for NPS and product-market fit.
Data Points:
Combines multiple tools into one platform.
Provides event autocapture and visual labeling (web apps).
Offers a transparent and scalable pricing model.
Has a generous free tier and additional credits for eligible startups.
Replaces tools like Heap, LaunchDarkly, and Hotjar.

2. Matomo

Website: Matomo
Description: Matomo is an open-source analytics platform focused on data privacy and ownership, often considered a top alternative to Google Analytics.
Key Features:
Data Ownership: Full control over your data, hosted on your own servers.
Privacy: Ensures compliance with data protection regulations.
Heatmaps & Session Recordings: Visualizes user behavior, including clicks, scrolls, and lingering areas.
User Behavior Tracking: Tracks page views, feature usage, and user actions.
Customizable Dashboard: Allows configuration to track the most relevant data.
Data Points:
Offers full data ownership and privacy controls.
Provides a wide range of analytics features comparable to Google Analytics.
Includes heatmaps and session recording.
Is a mature open-source project.
Suitable for businesses seeking to avoid cloud-based analytics.

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3. Umami

Website: Umami
Description: Umami is a modern, open-source analytics tool emphasizing simplicity and ease of use, with a focus on privacy.
Key Features:
Simple Interface: Designed for ease of use and quick setup.
Privacy Focused: Does not collect personal data and respects user privacy.
Lightweight: Fast and efficient, without impacting website performance.
Modern Design: User-friendly and aesthetically pleasing.
Open Source: Transparent and community driven.
Data Points:
Ideal for users wanting basic analytics without complexity.
Privacy-focused, not collecting personal user information.
Easy to integrate into any website.
Offers simple but powerful insights.
Modern and user friendly.

4. Open Web Analytics (OWA)

Website: Open Web Analytics
Description: OWA is a self-hosted, open-source web analytics platform providing control over your data.
Key Features:
Self-Hosted: Full control over your data.
Click Heatmaps: Visualizes user interaction areas on web pages.
Clickstream Tracking: Monitors the sequence of page navigation.
Multiple Site Support: Manages data from multiple websites within one platform.
Customizable Dashboard: Configurable to display specific metrics.
Data Points:
Offers features similar to Heap, including page views, feature usage, and user behavior tracking.
Allows for custom event labeling.
Provides heatmaps and clickstream tracking.
Is a free and open-source option.
Requires self-hosting and server administration.

5. Plausible Analytics

Website: Plausible Analytics
Description: Plausible Analytics is an open-source, lightweight, and privacy-focused web analytics tool.
Key Features:
Simple Interface: Clean and easy to navigate, designed for clarity.
Lightweight: Minimal impact on website performance.
Privacy Focused: Compliant with data protection regulations.
Essential Metrics: Focus on important metrics such as page views, bounce rate, and referral sources.
Open Source: Transparent and community driven.
Data Points:
Simple and easy to use, perfect for users looking for straightforward analytics.
Open source and self-hostable for full data control.
Lightweight, does not impact site speed.
Privacy-focused, respecting user data.
Alternative to Google Analytics for privacy-conscious users.

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6. Countly

Website: Countly
Description: Countly is a comprehensive, open-source analytics platform for mobile, desktop, and web applications.
Key Features:
Cross-Platform Analytics: Tracks user interactions across multiple platforms.
Customizable Dashboards: Tailors insights based on specific needs.
Privacy-First Approach: Ensures data security and compliance.
Extensibility Through Plugins: Customizes to meet specific requirements.
Real-Time Data: Provides up-to-date insights on user actions.
Data Points:
All-in-one platform for mobile, desktop, and web.
Suitable for businesses needing cross-platform analytics.
Offers a privacy-focused approach.
Highly customizable.
Extensible through plugins to add functionality.

7. Apache Superset

Website: Apache Superset
Description: Apache Superset is an open-source data exploration and visualization platform.
Key Features:
Data Exploration: Allows users to explore and analyze large datasets.
Visualization: Offers a variety of interactive visualizations.
Customizable Dashboards: Creates personalized and comprehensive dashboards.
Integration: Connects to various data sources.
Scalable: Can handle large volumes of data effectively.
Data Points:
Powerful data exploration and analysis capabilities.
Offers a variety of visualization options.
Can handle large volumes of data, suitable for larger organizations.
Integrates with many different data sources.
Open source and free.

8. Metabase

Website: Metabase
Description: Metabase is an open-source data analytics tool that is user-friendly and designed to work with your data.
Key Features:
User-Friendly Interface: Easy for non-technical users to explore data.
Data Visualization: Offers a variety of ways to represent data visually.
SQL Support: Allows advanced users to query directly with SQL.
Dashboards: Creates customized dashboards for specific insights.
Team Collaboration: Makes it easy to share and collaborate on reports.
Data Points:
User-friendly interface suitable for all skill levels.
Offers simple data exploration tools.
Provides a balance of ease of use and powerful data insights.
Open source and community driven.
Ideal for teams needing collaborative insights.

9. Redash

Website: Redash
Description: Redash is an open-source platform designed for data visualization and collaboration.
Key Features:
Data Visualization: Creates graphs and charts from data.
SQL Support: Offers a query editor for direct SQL access.
Collaboration: Allows sharing of dashboards and visualizations with teams.
Multiple Data Source Integration: Connects to various databases and data sources.
Alerts: Notifies users of changes in data and insights.
Data Points:
Data analysis and collaboration made easy.
Supports multiple databases.
Provides a balance of query access and visualization tools.
Open source and flexible.
Suitable for teams that are looking for a collaborative data analysis tool.

10. OpenPanel

Description: OpenPanel is a robust analytics tool for tracking user behavior across websites and applications.
Key Features:
User Behavior Tracking: Tracks user actions on websites and apps.
Flexible Platform: Suitable for various types of web and mobile apps.
Data Analysis: Provides insights into user interaction and behaviors.
Customizable Interface: Adapts to meet specific tracking and analytical requirements.
Open Source: Allows customization and flexibility.
Data Points:
Ideal for those seeking detailed behavioral insights.
Offers flexibility in how data is tracked and analyzed.
Suitable for both web and mobile app analytics.
Provides a robust platform for user interaction analysis.
Open source and free.

These tools offer a variety of features and options for different needs. They all are open-source and provide good alternatives for Heap AI depending on the organization's specific requirements.

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FAQ

1. What is PostHog and what features does it offer?

PostHog is an open-source platform that combines product analytics, session replay, feature flags, A/B testing, and user surveys, designed primarily for B2B companies. Learn more about PostHog

2. Why should I choose Matomo over other analytics tools?

Matomo offers full data ownership and privacy, ensuring compliance with data protection regulations while providing comprehensive analytics features, including heatmaps and session recording. Discover Matomo

3. What makes Umami an ideal choice for privacy-focused analytics?

Umami is a modern, open-source analytics tool that emphasizes simplicity and ease of use, without collecting personal data, making it perfect for privacy-conscious users. Explore Umami

4. How does Open Web Analytics (OWA) ensure data control?

OWA is a self-hosted, open-source web analytics platform that provides full control over your data and includes features like click heatmaps and custom event labeling. Learn more about OWA

5. What are the key benefits of using Plausible Analytics?

Plausible Analytics is a lightweight, privacy-focused web analytics tool that is simple to integrate and uses essential metrics, making it a great alternative for users looking to avoid complex analytics systems. Discover Plausible Analytics

6. What types of applications can Countly track?

Countly is a comprehensive analytics platform for mobile, desktop, and web applications, offering cross-platform analytics, customizable dashboards, a privacy-first approach, and extensibility via plugins. Explore Countly

7. How does Apache Superset support large data exploration?

Apache Superset is an open-source data exploration and visualization platform that handles large volumes of data effectively, utilizing interactive visualizations and personalized dashboards. Learn more about Apache Superset

8. What ease of use benefits does Metabase offer?

Metabase is an open-source data analytics tool with a user-friendly interface designed for non-technical users, offering simple data exploration, customizable dashboards, and SQL support for advanced queries. Discover Metabase

9. Why choose Redash for team collaboration?

Redash is an open-source platform designed for data visualization and collaboration, integrating with multiple data sources, providing real-time alerts, and supporting SQL queries for detailed insights. Explore Redash

10. How can OpenPanel benefit web and mobile app analytics?

OpenPanel is a robust analytics tool for tracking user behavior across websites and applications, offering a flexible platform for data analysis and a customizable interface to meet specific tracking requirements.

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond and launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

Skill Lab: Micro-modules covering essential startup skills
Virtual Startup Building: Create or join startups and tackle real-world challenges
AI Co-founder (PlayPal): Guides users through the startup process
SANDBOX: A testing environment for idea validation before launch
Wellness Integration: Virtual activities to balance work and self-care
Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

3,000+ female entrepreneurs in the community
100+ startup tools built
5,000+ pieces of articles and news written

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.