Keyword Tool vs Keyword Revealer: Which Keyword Research Tool Should a Startup Pick in 2027?
Keyword Tool (keywordtool.io) and Keyword Revealer (keywordrevealer.com) are both popular with founders who do their own SEO, but they answer different questions. Keyword Tool finds what people type: it mines autocomplete on Google, YouTube, Amazon, TikTok and 13 other platforms for long-tail phrases. Keyword Revealer tells you which keywords you can win: it scores keyword difficulty, tracks your rankings and backlinks and, since its relaunch, checks whether Google's AI Overviews and ChatGPT cite your site. We checked both tools on their official pages on 30 October 2026.
Quick answer: if you can pay for only one tool, a content-led startup gets more from Keyword Revealer: it has a free plan with no credit card, and paid plans start at $12.50 a month billed annually, with difficulty scores, rank tracking and AI citation checks. Choose Keyword Tool when your customers search on YouTube, Amazon, Etsy or TikTok, or when you need hundreds of long-tail ideas per search: its ideas are free, but search volume, CPC and competition for every keyword start at $68 a month billed annually. On a $0 budget, use both free versions together.
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Keyword Tool vs Keyword Revealer at a Glance
Sources: keywordtool.io, keywordtool.io/pro and keywordrevealer.com pricing and FAQ (default annual views), checked 30 October 2026.
What Is Keyword Tool?
Keyword Tool builds keyword lists from autocomplete: it adds letters and numbers before and after your seed keyword and collects what the platform suggests. Those suggestions are real searches, many of them long-tail phrases that an early-stage startup can actually rank for. The free version works without an account, uses 190+ Google domains and 120+ Google language interfaces, and returns up to 750+ ideas per search.
- 17 platforms: Google, YouTube, Bing, Copilot, Perplexity, Amazon, eBay, the App Store, Google Play, Instagram, X, Reddit, Pinterest, Etsy, TikTok, Naver and Google Trends, each with its own keyword list.
- Where the numbers come from: Google and Bing volumes come from Google's and Bing's own keyword planners; volumes for the other platforms are estimates based on clickstream data.
- Pro data: search volume, CPC, competition, device breakdown and trend history for every keyword; Google data covers 190+ countries, 68,000+ locations and 50+ languages.
- Bulk and automation: about 1,000 ideas per request, bulk search volume for up to 1,000 pasted keywords at once, and the API and an MCP server on every paid plan, so AI assistants can pull the same data.
- What it does not do: no SEO keyword difficulty score, no rank tracking and no backlink data.
Keyword Tool Pro pricing: on the pricing page's default annual view, Starter costs $68 a month, Growth $148, Scale $308 and Agency $628. The plans differ in requests a day (50, 100, 200, 400), search volume lookups a day (50,000 to 400,000 keywords) and trend history (12, 24 or 48 months). Monthly billing costs more. There is no free trial, but there is a 30-day money-back guarantee, and you can cancel any time.
Best for: content ideas and long-tail keywords, and startups whose customers search on YouTube, Amazon, Etsy, TikTok or Reddit as well as Google.
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What Is Keyword Revealer?
Keyword Revealer is still live, but it has changed. It started as a keyword research tool known for its keyword difficulty score and its Keyword Tree, which shows ideas as branches you open one by one. It now calls itself an "AEO and GEO intelligence platform": the homepage leads with checks on whether Google's AI Overviews and ChatGPT cite your site, and the keyword, rank-tracking and backlink tools sit underneath. Keyword Revealer says it has more than 300,000 users and a database of 3.1 billion keywords.
- Keyword research: monthly search volume, CPC and its own keyword difficulty (KD) score, plus the Keyword Tree for grouping ideas into topics. Its keyword research tool also searches by competitor domain, without signup.
- Rank tracker and backlinks: daily position tracking with drop alerts, and backlink reports with Citation Flow and Trust Flow.
- AI search tools: an AI Overview Simulator with a 0–100 AI Visibility Score, a citation monitor for Google AI, ChatGPT and Perplexity, and an AEO Page Generator that turns keyword clusters into pages with FAQ schema.
- Free use: the AI search simulation runs without signup (6 searches a day), and the Free plan needs no credit card.
Keyword Revealer pricing in 2027
On the pricing table we checked on 30 October 2026 (annual billing, the page's default view), the Free plan gives 50 keyword suggestions per search, 7 keyword evaluations a day, 3 AI visibility audits a day and one monitored citation keyword. Basic costs $12.50 a month ($150 a year) for 50 daily search credits, 100 keyword evaluations a day, 25 tracked keywords and 1,000 backlink rows a day. Pro costs $17.97 a month ($216 a year) for 300 daily search credits, 150 tracked keywords, 2,000 backlink rows and 150 AI prompt audits a day across Google AI, ChatGPT, Perplexity and Gemini. Elite is $49 a month ($588 a year) and Agency $41.58 a month ($499 a year) for 5 client domains with white-label reports. A banner offers the first month of Pro for $1, then $27.97 a month. Separate AI visibility plans for brands and agencies cost $79 to $399 a month billed annually.
Its FAQ says you can cancel any time and get a full refund within 7 days of signing up. Best for: founders who write their own content and need to find low-competition keywords, track rankings and see whether AI answers mention them, on a small budget.
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What Changed Since the 2026 Version of This Article
- The price order flipped: the earlier version said Keyword Tool had the lower starting price. Today Keyword Revealer is the cheaper paid tool ($12.50 vs $68 a month, both billed annually), and both have a free version.
- Keyword Revealer relaunched as an AI search (AEO and GEO) platform, with citation monitoring and an AI Overview Simulator next to its keyword, rank-tracking and backlink tools. Plans were renamed: Free, Basic, Pro, Elite and Agency.
- Keyword Tool grew to 17 platforms, including Perplexity, Copilot and Reddit, and every paid plan now includes the API and MCP access.
- Removed: a "28% more organic traffic" success story with no source, opinions such as "higher learning curve", and six links to third-party review articles. Every fact above now comes from the two tools' own sites.
Which One Should a Startup Choose?
- You have no budget: Keyword Tool's free version for long-tail ideas, then Keyword Revealer's Free plan for a few difficulty checks a day.
- You publish blog content to win organic traffic: Keyword Revealer, because Keyword Tool has no difficulty score, rank tracking or backlink data.
- Your customers search on YouTube, Amazon, Etsy or TikTok: Keyword Tool, which has a separate keyword list for each platform.
- You want to know whether AI answers mention you: Keyword Revealer's free AI search simulation, then Pro if you need daily prompt audits.
- You build automations or AI workflows: Keyword Tool, whose API and MCP server come with every paid plan.
- You need volume and ad costs for free: Google Keyword Planner; see Keyword Tool vs Keyword Planner and Keyword Revealer vs Keyword Planner.
Comparing other tools? Keyword Tool vs Keyworddit covers free Reddit keyword research, KWFinder vs Wincher pairs a difficulty tool with a rank tracker, SpyFu vs Keyword Insights looks at competitor research and keyword clustering, and Ubersuggest vs Keywords Everywhere compares two more budget tools. For full SEO suites, see SE Ranking vs Mangools and our list of free Ahrefs alternatives.
How Founders Use Keyword Tool and Keyword Revealer Together
- Collect long-tail ideas. Run your product words through Keyword Tool's free version on the platform where your customers search. Our guide to finding long-tail keywords shows where else to look.
- Shortlist by intent. Keep questions and problem phrases that match what you sell, and drop generic terms.
- Score SEO difficulty. Check the shortlist in Keyword Revealer and keep the terms with a low KD score. Our guide to checking competitor keywords helps you see who ranks today.
- Publish the answer. Write one page per question, using the words your customers use.
- Track rankings and AI answers. Track the chosen keywords in Keyword Revealer, check whether AI Overviews or ChatGPT cite your pages, and update the pages that slip.
To start with no budget at all, read how startups can do keyword research on a $0 budget and our roundup of free keyword planner tools.
Keywords only pay off once you publish. The F/MS AI SEO Tool turns a keyword into a full article written to rank on Google and to be cited by AI assistants such as ChatGPT and Perplexity, with human editors checking the result. For early links to a new site, F/MS Marketing Directories lists places where you can submit your startup.
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FAQ: Keyword Tool vs Keyword Revealer
What is the main difference between Keyword Tool and Keyword Revealer?
Keyword Tool generates long-tail keyword ideas from autocomplete on 17 platforms. Keyword Revealer scores how hard keywords are to rank for, tracks rankings and backlinks, and checks whether AI search answers cite your site.
Is Keyword Revealer still available in 2027?
Yes. When we checked on 30 October 2026 it was live, with a free plan and paid plans. It now presents itself as an AI search (AEO and GEO) platform, and its keyword research tools are still there.
Which tool is cheaper?
Keyword Revealer. Its paid plans start at $12.50 a month billed annually, while Keyword Tool Pro starts at $68 a month billed annually. Both have a free version.
What does Keyword Tool's free version include?
Up to 750+ keyword ideas per search from autocomplete, without an account, with search volume for only some keywords. CPC, competition and trends need a paid plan.
Where can I submit a guest post about my startup?
You can publish a guest post in one of the Fe/male Switch startup blogs, which rank in Google and in AI tools like ChatGPT and Perplexity. Get a quality backlink.
Does Keyword Revealer have a free plan or a refund?
Yes. The Free plan needs no credit card and gives 50 keyword suggestions per search and 7 keyword evaluations a day. Paid plans can be cancelled any time, with a full refund within 7 days of signing up.
Does Keyword Tool have a free trial?
No. Instead, every paid plan has a 30-day money-back guarantee, and you can cancel any time.
Which tool is better for YouTube or Amazon keywords?
Keyword Tool. It has separate keyword lists for YouTube, Amazon, eBay, Etsy, TikTok and other platforms. Volumes outside Google and Bing are estimates based on clickstream data.
Does Keyword Tool show keyword difficulty?
Not as an SEO difficulty score. Paid plans show CPC and competition; for a keyword difficulty score and rank tracking you need a tool such as Keyword Revealer.
Can I use AI to write SEO articles from my keywords?
Yes. The F/MS AI SEO Tool writes articles from your keywords that are built to rank on Google and in AI assistants, with human editors reviewing them.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
