Moz vs Serpstat: Trusted Link and Authority Metrics or a Budget All-in-One SEO Suite?
Moz and Serpstat both sell an all-in-one SEO subscription, but they are strong in different places. Moz Pro is the older brand, known for Domain Authority, Page Authority and the Link Explorer backlink index, with keyword research, a site crawl, weekly rank tracking and now AI Visibility tracking for ChatGPT, Gemini and Google AI Mode. Serpstat is the lower-cost all-in-one suite: keyword research for Google and Bing, daily rank tracking, a site audit, backlink analysis and competitors' ads, from $50 a month on yearly billing. So in any Serpstat vs Moz decision the real question is: do you mainly need trusted link and authority metrics for link building and outreach, or the most SEO work per dollar? We checked both official websites on 11 November 2026: plans and prices as the pricing pages show them by default, free tools, trials and limits.
Quick answer: for a startup on a tight budget that writes its own content, Serpstat gives more for less: Individual costs $50 a month on yearly billing ($600 upfront) with 10,000 daily rank checks, keyword research and a site audit, after a 7-day free trial. Moz Pro is the better pick when backlinks and authority matter most, for example for link building, PR outreach or judging partner sites: Standard costs $99 a month, or $79 a month paid yearly ($950 for the first year), and a free Moz account already gives you Domain Authority and 10 Link Explorer queries a month. Many founders start with Moz's free tools and a paid Serpstat plan.
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Moz vs Serpstat at a Glance
Sources: moz.com Pro pricing page, Link Explorer, Keyword Explorer and free tools; serpstat.com homepage, pricing page and backlinks page, checked 11 November 2026. Prices in US dollars as shown on the official pages.
Moz and Serpstat in 2027: What Each One Does
Moz Pro: Domain Authority, Link Explorer and AI Visibility
Moz Pro now calls itself an SEO and AI Visibility growth platform. Its best-known asset is the link data behind Domain Authority, a 1 to 100 score that predicts how likely a site is to rank compared with competitors. Moz itself stresses that DA is not a Google ranking factor; it is a comparison metric, which is exactly how founders use it when they judge a guest-post site, a PR target or a partner. Moz Pro also includes Keyword Explorer (Moz gives 1.25 billion keyword suggestions and 170 Google search engines), a site crawl, campaigns that track your site plus three competitors, MozBar Premium and AI content briefs.
- Standard, $99 a month ($79 a month paid yearly, $950 for the first year): 1 user, 3 tracked sites, 300 tracked keywords, 100,000 pages crawled a week, 150 keyword queries and 5,000 backlink queries a month, 150 tracked AI prompts and 2 AI content briefs.
- Medium, $179 a month ($143 paid yearly, $1,719 for the first year): 2 users, 10 sites, 1,500 keywords, 5,000 keyword queries and 20,000 backlink queries a month, 300 prompts, 10 briefs. This is the plan with the "Try it free" button.
- Large, $299 a month ($239 paid yearly, $2,868 for the first year): 3 users, 25 sites, 3,000 keywords, 15,000 keyword queries and 70,000 backlink queries a month, 600 prompts, 50 briefs.
- Entry-level plan, $49 a month: the pricing page says it is designed for individuals managing a single website; its limits are not listed there.
- Extras: extra user seats cost $49 a month, 200 more tracked keywords $20 a month and an extra campaign $10 a month. You can cancel or change plans at any time.
Rank tracking and AI search: Moz's rankings help page describes weekly updates, so Moz suits founders who review rankings once a week rather than every morning. Every plan now tracks prompts in GPT, Gemini and Google AI Mode weekly, with AI sentiment and citation data: useful if you want to know whether AI assistants mention your startup.
Free tools: a free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer. Link Explorer shows Domain Authority, Page Authority, Spam Score, linking domains, anchor text, follow vs nofollow links and new and lost linking domains, for 10 free queries a month after you verify your email. Moz's free SEO tools page adds a Domain Authority checker, a Brand Authority checker (1 to 100), MozCast for Google algorithm changes and a local citation checker.
Best for: founders who do link building, outreach or PR and want widely recognised authority metrics, plus weekly rank tracking and AI visibility in one place.
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Serpstat: the budget all-in-one SEO suite
Serpstat was built by the agency Netpeak in 2013 and has been independent, as part of Fractal, since 2015. It covers Google and Bing, with keywords from 230 countries (difficulty, search volume and cost per click), competitor analysis for SEO and pay-per-click, competitors' ads, a rank tracker with a flexible schedule, a site audit and backlink analysis. Its own authority score, Serpstat Domain Rank, is calculated from the number of sites linking to a domain and the sites linking to those referring sites; the backlink tools also flag toxic links and analyse anchor texts.
- Individual, $50 a month on yearly billing ($600 upfront): 5 projects, 100 searches for sites, keywords and links a day, 10,000 keyword position checks a month, 30,000 pages to audit (up to 5,000 per scan, no JavaScript rendering), 50,000 export rows, 1 user. No API and no AI Visibility.
- Team, $100 a month ($1,200 upfront): unlimited projects, 500 searches a day, 50,000 position checks, 150,000 audit pages, 3 users, 200,000 API credits, a ChatGPT and Claude integration (MCP) and 1,500 AI Visibility checks a month. Team x2 costs $169 a month with 1,000 searches a day and 6 users.
- Agency, $410 a month ($4,920 upfront): 5,000 searches a day, 500,000 position checks, 3,000 AI Visibility checks, 30 users and white-label reports.
- On every plan: competitors' rankings, daily updates, organic and paid keyword rankings, desktop and mobile rankings, and free project migration from another service.
Trial and billing: the Serpstat pricing page opens with the annual discount switched on ("save up to 27%"); the monthly prices sit behind the toggle, so we do not quote them. The free 7-day trial gives you Individual or Team. Serpstat charges $1 to verify your card and returns it within 5 to 30 minutes, and the plan renews automatically after 7 days unless you cancel. Serpstat also mentions discounts for non-profits and longer contracts.
Best for: founders and small teams who publish content, want daily rankings and a regular site audit, and need the lowest price per feature.
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Price Compared: What a Startup Pays in the First Year
Paid yearly, Serpstat Individual costs $600 and Moz Pro Standard $950 for the first year. The limits differ more than the prices: Serpstat Individual tracks up to 10,000 keyword positions a month with daily updates, while Moz Standard tracks 300 keywords with weekly updates. For a team, Serpstat Team ($1,200 a year, 3 users) costs less than Moz Medium ($1,719, 2 users). What the Moz price buys is its link index, Domain Authority and AI Visibility on every plan, including the cheapest.
Moz vs Serpstat: Feature by Feature
- Link building and authority: Moz. Domain Authority, Page Authority and Spam Score are free with an account, and Standard includes 5,000 backlink queries a month. Serpstat has its own Domain Rank and full backlink reports, but DA is the metric many publishers and agencies quote.
- Rank tracking: Serpstat. 10,000 position checks with daily updates on Individual vs 300 keywords with weekly updates on Moz Standard.
- Keyword research: Serpstat for volume of work (100 searches a day, Google and Bing, 230 countries); Moz for quality signals per keyword (difficulty, organic CTR, minimum DA and search intent), with 150 queries a month on Standard.
- Technical SEO: both crawl your site. Moz Standard crawls 100,000 pages a week; Serpstat Individual audits 30,000 pages a month, up to 5,000 per scan.
- AI search: Moz includes AI Visibility on every plan; Serpstat from Team ($100 a month).
- Teams: Serpstat Team includes 3 users for $100 a month; Moz includes 1 to 3 users and charges $49 a month per extra seat.
What Changed Since the Old Version of This Comparison
- Moz prices corrected: the 2026 version listed a $599 Premium plan. Moz Pro now has Standard ($99), Medium ($179) and Large ($299) a month, 20% less paid yearly, plus a $49 entry-level plan for one website.
- Serpstat plans renamed and repriced: Lite ($69), Advanced ($299) and Enterprise are gone. Serpstat now sells Individual ($50), Team ($100), Team x2 ($169) and Agency ($410) a month on yearly billing.
- New: AI search tracking. Moz tracks prompts in GPT, Gemini and Google AI Mode on every plan; Serpstat's AI Visibility (formerly LLM Brand Monitor) comes with Team and Agency.
- Removed: unsourced claims about keyword "ROI potential" and "dual platform strategies", links to third-party review sites and generic SEO tips.
Which One Should You Choose?
- You publish content and want to track many keywords daily: Serpstat Individual. More rank checks and a site audit for $600 a year.
- You build links, pitch guest posts or vet partner sites: Moz. Start with the free account (DA and 10 Link Explorer queries a month) and upgrade to Standard when you need more.
- You want to know whether ChatGPT and Gemini mention you: Moz Standard includes 150 tracked prompts; Serpstat needs the Team plan.
- Two or three people will use it, or you need an API: Serpstat Team, $100 a month with 3 users and API credits.
- Best of both on a budget: Serpstat Individual plus Moz's free tools.
Other Moz match-ups: Ahrefs vs Moz, Moz vs SE Ranking, Moz vs Mangools, Moz vs KWFinder, Moz vs Wincher, Moz vs AccuRanker, Moz vs Majestic, Moz vs Keyword Insights and Moz vs AnswerThePublic. Other Serpstat match-ups: Serpstat vs SE Ranking, Serpstat vs Mangools, Serpstat vs Wincher, Serpstat vs Rank Tracker and Serpstat vs Similarweb.
How Founders Use Moz, Serpstat and Other SEO Tools
- Vet link targets. Before you pitch a guest post or a press release, check the site's Domain Authority and Spam Score in Moz's free Link Explorer. Our list of competitor analysis tools has more ways to study rivals.
- Pick the keywords. In Serpstat, look up the competitors with the most organic keywords, export the ones you do not rank for and group them into one page per topic. Our guide to SEO keyword research tools for startups compares other options, and Keyword Tool vs Mangools covers two cheaper keyword tools.
- Choose your stack. Ahrefs vs Semrush and Semrush vs Majestic cover the bigger suites; for cheaper picks see Semrush alternatives, Ahrefs alternatives, free Ahrefs alternatives and open-source Ahrefs alternatives.
- Publish and track. Write one page per keyword group, track it daily in Serpstat or weekly in Moz, and check whether AI assistants start to mention your brand.
If nobody searches for the keywords around your product, that is a signal to validate your startup idea before you build. Research only pays off when you publish: the F/MS AI SEO Tool turns your keywords into articles built to rank on Google and to be cited by ChatGPT and Perplexity, with human editors checking the result. To get your launch covered, see how to submit a startup press release.
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FAQ: Moz vs Serpstat
What is the main difference between Moz and Serpstat?
Moz Pro is known for its link data and authority metrics (Domain Authority, Page Authority, Spam Score) and adds keyword research, a site crawl, weekly rank tracking and AI Visibility. Serpstat is a lower-cost all-in-one suite with daily rank tracking, keyword research for Google and Bing, a site audit and backlink analysis.
Where can I submit a guest post about my startup?
You can publish a guest post in one of the Fe/male Switch startup blogs, which rank in Google and in AI tools like ChatGPT and Perplexity. Get a quality backlink.
How much does Moz Pro cost?
On 11 November 2026 its pricing page showed Standard at $99, Medium at $179 and Large at $299 a month, or $79, $143 and $239 a month paid yearly. An entry-level plan for one website costs $49 a month.
How much does Serpstat cost?
On yearly billing: Individual $50 a month ($600 upfront), Team $100 ($1,200 upfront), Team x2 $169 and Agency $410 ($4,920 upfront). The monthly prices sit behind a toggle on the pricing page.
Is Serpstat cheaper than Moz?
Yes. Paid yearly, Serpstat Individual costs $600 for the first year against $950 for Moz Pro Standard, and it tracks more keywords (10,000 position checks a month, daily) than Moz Standard (300 keywords, weekly).
Do Moz and Serpstat have free versions or trials?
Moz has a free Community account with limited MozBar, Keyword Explorer and Link Explorer (10 link queries a month) and a free trial of Moz Pro. Serpstat has a 7-day free trial with a $1 card check that is refunded, plus limited free checks.
Which is better for backlinks and Domain Authority?
Moz, if you want Domain Authority, the metric many publishers and agencies quote; Standard includes 5,000 backlink queries a month. Serpstat's backlink analysis uses its own Serpstat Domain Rank and also flags toxic links.
Which is better for rank tracking?
Serpstat: daily updates and 10,000 position checks a month on its cheapest plan. Moz updates rankings weekly and tracks 300 keywords on Standard.
Do Moz and Serpstat track AI search?
Yes. Moz tracks prompts in GPT, Gemini and Google AI Mode on every plan (150 prompts on Standard). Serpstat's AI Visibility covers ChatGPT, Grok, Gemini and more from the Team plan, with 1,500 checks a month.
Can a startup use Moz and Serpstat together?
Yes, and cheaply: a paid Serpstat Individual plan for keywords, daily rankings and audits, plus Moz's free account for Domain Authority and link checks when you vet guest-post or PR targets.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
