Ubersuggest vs AnswerThePublic: Keyword Data or Customer Questions, and Do You Need Both in 2027?
Ubersuggest and AnswerThePublic come from the same company. Both sites carry the NP Digital logo, the marketing agency co-founded by Neil Patel: Ubersuggest's footer reads "Ubersuggest by NP Digital", AnswerThePublic's pricing page says it is "Part of NP Digital", and each site lists the other in its menu of NP Digital tools. They still do different jobs. Ubersuggest is a budget SEO suite: keyword volumes and difficulty, a site audit, rank tracking, backlinks and AI visibility checks. AnswerThePublic shows the questions and phrases people type around a topic on Google, YouTube, TikTok and AI assistants. Whether you search for AnswerThePublic vs Ubersuggest or Ubersuggest vs AnswerThePublic, the question is the same: which one does a startup need? We checked both official sites on 8 November 2026.
Quick answer: pick Ubersuggest if you need one tool to find keywords you can rank for, audit your site and track rankings: it has a free plan for light research, a 7-day trial, and, when we checked, a one-time lifetime price from €290. Pick AnswerThePublic if your problem is "what should we write about?": a free account gives 3 searches a day, and Starter costs €160 a year at the regular price. Most early-stage startups can start with Ubersuggest alone, because its keyword ideas include questions too, and add AnswerThePublic once they publish every week and want the exact wording customers use.
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Ubersuggest vs AnswerThePublic at a Glance
Sources: ubersuggest.com (home and pricing) and answerthepublic.com (home and pricing), default views, checked 8 November 2026. Both showed euros to our European visitor, so prices are not converted.
The Two NP Digital Tools in 2027
Ubersuggest: keyword data, site audit and rank tracking
Ubersuggest now leads with "Rank in Google. Get cited by AI." Type a website or a keyword and it returns search volume, keyword difficulty, CPC and search intent, plus keyword ideas from autocomplete, related terms, questions, prepositions and comparisons. Ubersuggest says its database holds more than 2.2 billion keywords.
- Site audit: a background crawl that lists errors, warnings, on-page, security and performance issues, then turns them into a prioritised fix list.
- Rank tracking and competitors: weekly tracking of 125 to 300 keywords per project on the lifetime plans, competitor traffic estimates, top pages and a keyword gap report.
- Backlinks: new and lost links, referring domains and anchor text, plus a Backlink Opportunity report of sites that link to your competitors but not to you. There is no toxic-link or disavow workflow.
- AI search: paid plans track how ChatGPT and Gemini answer prompts in your category (Google AI Overview on Enterprise); Ubersuggest says Perplexity, Claude, Grok and Copilot are not tracked.
- Integrations: a Chrome extension, a WordPress plugin, an app inside ChatGPT and an MCP integration for Claude, Cursor and other AI clients. There is no API plan.
Free: the homepage mentions "a free plan for light research", and a free account adds more keyword suggestions, weekly rank tracking and personalised SEO suggestions. When we last read Ubersuggest's help centre (2 November 2026), the free account allowed 3 searches or reports a day, 1 project, 25 weekly tracked keywords and a 150-page audit, with no time limit.
What Ubersuggest costs
The Ubersuggest pricing page opened on its Lifetime tab, marked "Limited Offer", in euros: Individual €290, Business €490 and Enterprise €990, each a one-time payment with "No Monthly Fees". The cards list 1, 2 or 5 users, 1, 7 or 15 projects, 150, 300 or 900 searches a day, 1,000 to 10,000 audited pages per project, 125 to 300 tracked keywords per project and 2 to 7 AI articles a month. Lifetime plans include only a free version of AI Search Visibility (ChatGPT insights, 10 prompts a month, 1 project); the full AI tracking is a separate yearly add-on. Monthly and yearly prices sit behind tabs, so we do not quote them; the same page's own price comparison puts Ubersuggest subscriptions at US$29 to US$99. Add-ons cost €5 a month each.
Trial and refunds: monthly subscriptions start with a one-time 7-day free trial that needs a credit card; you can cancel or drop back to the free account any time. Lifetime purchases are final and non-refundable, so Ubersuggest itself suggests using the trial first. Our Ubersuggest vs Keywords Everywhere comparison goes deeper into the plan limits.
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AnswerThePublic: the questions your customers type
AnswerThePublic takes one keyword, or a website address, and returns the searches built around it: questions, prepositions, comparisons and alphabetical lists, shown as its search wheels or as lists. Its homepage promises to show what people search "from Google to ChatGPT", and the pricing page names Google, YouTube, TikTok and AI assistants as sources. This is customer research as much as SEO: you see the exact words people use before they ever reach your site.
- Free: without an account the site showed 1 free search; registering for free gives 3 searches a day, more keyword data and a history of your searches.
- Starter, regular price €160 a year (about €13.33 a month, our calculation) or €20 a month on monthly billing: 1 user, 100 topic searches a month, 1,000 questions people ask AI a month, 6 AI articles a month, how often each question is searched, and a weekly email with new questions on 1 topic.
- Growth, regular price €792 a year or €99 a month: up to 3 users, 200 searches, 2,000 AI questions and 35 AI articles a month, weekly emails on 5 topics, changes over time and priority support.
- Bigger teams: the default view showed no third plan; for more seats or higher limits AnswerThePublic asks you to talk to sales.
- Offer: on 8 November 2026 the yearly plans showed a 50% offer (€120 and €594 a year), set to end that day and renewing at the same price until cancelled. Offers change, so check the AnswerThePublic pricing page.
- Trial and refunds: a one-time 7-day free trial for monthly subscriptions; all other purchases are final and non-refundable.
What is new: AnswerThePublic now also lists questions people ask AI assistants, and its Content Studio drafts articles from your research and publishes them in one click. We compare those features with other tools in AnswerThePublic vs Keyword Revealer and Moz vs AnswerThePublic.
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AnswerThePublic vs Ubersuggest: Feature by Feature
Finding content ideas
AnswerThePublic wins. One seed word returns dozens of questions and comparisons, grouped by type and by where people search, including AI assistants and TikTok. Ubersuggest's keyword ideas also include questions, prepositions and comparisons, but only as rows in a Google keyword list next to volume and difficulty.
Keyword difficulty, volume and CPC
Ubersuggest wins. It shows volume, difficulty, CPC and intent for every keyword, which tells a young site whether a page can rank. AnswerThePublic's paid plans show how often each question is searched, but its pricing page lists no difficulty score.
Site health, rankings and links
Only Ubersuggest does this: site audit, weekly rank tracking, competitor analysis and backlinks. AnswerThePublic tracks something else, new questions in your market, sent by weekly email.
Price
AnswerThePublic Starter costs €160 a year at the regular price. Ubersuggest's default view sells a one-time lifetime plan from €290, which is non-refundable and limits AI features, so try the 7-day trial on a monthly plan first. If you buy both, you pay the same company twice.
Do You Need Both?
Usually not at the start. Ubersuggest covers the basics of SEO in one place, and its keyword ideas already include common questions. AnswerThePublic becomes worth adding when content is your main channel: when you publish every week, write FAQ sections, plan videos or want to know what people ask AI assistants about your category. If you only need questions, the free AnswerThePublic account (3 searches a day) plus Ubersuggest's free plan is a reasonable $0 setup.
What Changed Since the Earlier Version of This Article
- Ubersuggest prices: the old text said premium plans start at $12 a month. The pricing page now opens on lifetime plans from €290, and its own comparison gives US$29 to US$99 for subscriptions.
- AnswerThePublic prices: the old text said premium plans start at $99 a month. Starter now costs €20 a month or €160 a year at the regular price, and the old three-plan line-up shows two plans plus a sales contact.
- Both tools added AI features: Ubersuggest tracks ChatGPT and Gemini answers and writes articles; AnswerThePublic lists questions people ask AI assistants and drafts articles in Content Studio.
- Ownership made explicit: both tools are NP Digital products, so buying both means two subscriptions from one company.
- Removed: "voice search" claims not found on the official pages, links to third-party review articles, and a generic "SEO mistakes" list.
Ubersuggest or AnswerThePublic: Which Should You Choose?
- You have no budget yet: both free versions, plus Google's own data; see Keyword Tool vs Keyword Planner and the sibling SpyFu vs Keyword Planner.
- You need one SEO tool for everything: Ubersuggest. Compare it with an enterprise platform in BrightEdge vs Ubersuggest.
- You need blog topics, FAQ questions and customer wording: AnswerThePublic. For a long-tail angle, see Long Tail Pro vs AnswerThePublic.
- You hate subscriptions: Ubersuggest's lifetime plan, if the offer is still on and you have tried the trial.
- You publish every week: both, questions from AnswerThePublic, numbers and tracking from Ubersuggest.
- You want a bigger suite or competitor research: see Ahrefs vs Semrush, SpyFu vs Keyword Insights, SpyFu vs SE Ranking and our Semrush alternatives.
More keyword tool match-ups: Keyword Tool vs Keyword Revealer, Keyword Tool vs Keyworddit, our list of free Ahrefs alternatives and the guide to SEO keyword research tools for startups.
How Founders Use Ubersuggest and AnswerThePublic Together
- Collect questions. Type the problem your product solves into AnswerThePublic, in the words a customer would use, and save the questions that match what you sell. Our guide to finding long-tail keywords shows other places to look.
- Check the numbers. Run the shortlist through Ubersuggest and keep the questions with real volume and low difficulty. How to master Ubersuggest keyword research walks through the reports.
- Write one page per topic. Answer the main question first and use the related questions as an FAQ section.
- Audit the site. Run Ubersuggest's site audit and fix errors before you publish more pages. To see who ranks today, read how to check competitor keywords.
- Track and refresh. Track the chosen keywords weekly in Ubersuggest, and use AnswerThePublic's weekly email to add new questions to old pages.
On a $0 budget, start with how startups can do keyword research on a $0 budget and our roundup of free keyword planner tools.
Keywords only pay off once you publish. The F/MS AI SEO Tool turns a keyword into a full article written to rank on Google and to be cited by AI assistants such as ChatGPT and Perplexity, with human editors checking the result, and the F/MS AI SEO Blog service runs the whole blog for you. For early links to a new site, F/MS Marketing Directories lists places where you can submit your startup.
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FAQ: Ubersuggest vs AnswerThePublic
Are Ubersuggest and AnswerThePublic made by the same company?
Yes. Both are NP Digital products, the agency co-founded by Neil Patel. Ubersuggest's footer says "Ubersuggest by NP Digital" and AnswerThePublic's pricing page says it is "Part of NP Digital".
What is the main difference between Ubersuggest and AnswerThePublic?
Ubersuggest is an SEO suite with keyword volume and difficulty, site audit, rank tracking and backlinks. AnswerThePublic shows the questions and phrases people search around a topic, on Google, YouTube, TikTok and AI assistants.
Is Ubersuggest free?
Partly. It has a free plan for light research and a 7-day free trial of the paid plans, which needs a credit card. Paid access was sold as a one-time lifetime plan from €290 when we checked on 8 November 2026.
How much does AnswerThePublic cost?
Starter costs €160 a year at the regular price, or €20 a month on monthly billing, with 100 searches a month. Growth costs €792 a year or €99 a month. A free account gives 3 searches a day.
Where can I submit a guest post about my startup?
You can publish a guest post in one of the Fe/male Switch startup blogs, which rank in Google and in AI tools like ChatGPT and Perplexity. Get a quality backlink.
Does AnswerThePublic show keyword difficulty?
Its pricing page lists how often each question is searched, but no keyword difficulty score. Use Ubersuggest or another keyword tool to judge whether a question is realistic to rank for.
Can Ubersuggest find questions too?
Yes. Its keyword ideas include questions, prepositions and comparisons from a Google keyword database. AnswerThePublic goes further, with more question types and sources beyond Google.
Can I get a refund?
Both tools offer a one-time 7-day free trial on monthly subscriptions. Ubersuggest lifetime purchases and AnswerThePublic purchases other than the trial are final and non-refundable, according to their FAQs.
Do I need both tools?
Not at first. Ubersuggest alone covers keyword research, site audit and rank tracking. Add AnswerThePublic when you publish often and need many questions in your customers' own words.
Can I use AI to write SEO articles from my keywords?
Yes. The F/MS AI SEO Tool writes articles from your keywords that are built to rank on Google and in AI assistants, with human editors reviewing them.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
